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Grocery Revolution: The New Focus on the Consumer [Paperback]

Barbara E. Kahn (Author), Leigh M. McAlister (Author)
4.3 out of 5 stars  See all reviews (11 customer reviews)
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Product Description

Provides an introduction to changing consumer behavior and trends in managerial practice in the grocery industry. Contains analysis of consumers' shopping behavior and offers an overview of changing practices in the industry. Paper. DLC: Grocery trade - U.S.

Product Details

  • Paperback: 250 pages
  • Publisher: Prentice Hall (February 1, 1997)
  • Language: English
  • ISBN-10: 0673998800
  • ISBN-13: 978-0673998804
  • Product Dimensions: 9.1 x 6.1 x 0.7 inches
  • Shipping Weight: 12.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: #754,155 in Books (See Top 100 in Books)

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Barbara E. Kahn
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Customer Reviews

11 Reviews
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Average Customer Review
4.3 out of 5 stars (11 customer reviews)
 
 
 
 
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19 of 20 people found the following review helpful:
3.0 out of 5 stars comprehensive view of marketing in the grocery business, December 14, 2000
This review is from: Grocery Revolution: The New Focus on the Consumer (Paperback)
First off, let me state that this is by no means a book meant for light reading. It was assigned to me as part of Professor Kahn's (the author) Introduction to Marketing lecture at the University of Pennsylvania. Although not the primary text used in class, the Grocery Revolution provides a comprehensive view of the grocery business. It thoroughly discussed the marketing mix (product, price, place, and promotion). Although the book covers everything very well, it tends to become very repetitive, with the same examples cited over and over. Also, there is a huge presence of numbers and percentages from various studies that become overwhelming after a while. The book, however, does provide a very good view of the whole marketing mix in one industry. It is a good book to use as an example for a concrete view of the basic marketing concepts.
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11 of 11 people found the following review helpful:
5.0 out of 5 stars Practical reader for new players in FMCG retail, May 2, 1998
By Dr. David Arelette (Yarrambat, Victoria Australia) - See all my reviews
(REAL NAME)   
This review is from: Grocery Revolution: The New Focus on the Consumer (Paperback)
This is a very good book to bring the reader up to a high level of awareness on Fast Moving Consumer Goods and grocery in detail.

The text builds in a logical way and provides a common sense understanding of how and why things work the way they do - primarily for the customer.

The bibliography was valuable in confirming my PhD literature search.

If there is a negative issue, the book is very much the party line of current retail thinking and does not venture into suggesting, for example that ECR is just another retailer tool to extract margin from manufacturers, or that a Porter value chain approach to optimising the chain based on consumer needs is a potentially better approach.

This is a valuable book for Masters degree students without firsthand knowledge of grocrey retailing.

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5 of 5 people found the following review helpful:
5.0 out of 5 stars Insights into consumer behavior and industry responses, February 11, 2003
By Denis Benchimol Minev "Amazonia" (Manaus, Amazonas, Brazil) - See all my reviews
(VINE VOICE)   
This review is from: Grocery Revolution: The New Focus on the Consumer (Paperback)
This book is divided into two parts, one on the state of the industry, and one on consumer behavior. In the first part, the authors do an in-depth analysis of the changes in the retail industry (the move towards discounting, the responses of small grocery retailers to Wal-Mart-style companies, the changes undergoing the supply chain of suppliers to the grocery industry, etc). In the second part, they delve into the available research on consumer behavior, dealing with issues such as store layout and comfort (smells, colors, space, etc). A very solid book, very dense with information.
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Most Recent Customer Reviews

5.0 out of 5 stars A good introduction and survey of the world's largest market
As someone who has spent 30+ years living in the world that the authors describe, I found it a good outline of how the grocery business works - from a marketing point of view... Read more
Published on January 1, 2004 by Herbert Sorensen

1.0 out of 5 stars Light weight
Barbara Kahn is a marketing professor at Wharton but I hear only because her husband Robert J. Meyer is also a chaired marketing professor in the same department. Read more
Published on September 14, 2003

3.0 out of 5 stars My review :)
Hi. I read some of the book when I took Professor Kahn's Mktg 101 class. (for those of you in the class, not much was on the test about this book). Read more
Published on March 18, 2003 by Ceceilia

5.0 out of 5 stars Excellent insight into retailing
This is an excellent book offering very practical insight into retail. It not only helps you understand the "why people buy what" it also guides you as to how you should... Read more
Published on April 30, 2000 by Saqib A Buksh

5.0 out of 5 stars I Wish There Were More Books Like This!
Excellent book! A must read for anyone in the consumer packaged goods industry! I wish the authors would write something about trade marketing! Read more
Published on December 8, 1999 by John

5.0 out of 5 stars An excellent overview of trends in the grocery industry.
This book is an outstanding resource for anyone involved in sales or marketing of grocery products. It begins with an overview of recent events that have shaped the grocery... Read more
Published on October 31, 1998

5.0 out of 5 stars Excellent overview of the grocery industry
This book covers the current grocery industry from beginning to end. It's ideal for those just entering the business i.e. brand managers, promotion managers, etc. Read more
Published on May 10, 1998

5.0 out of 5 stars A must read book for any account manager
This book is an incredible starting point for anyone who works in Grocery. It is also a very useful overview of the trends in the industry. Worth reading a few times.
Published on April 30, 1998 by Mr. Geoffrey J. Cutler

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