Buy New
 

or
Sign in to turn on 1-Click ordering.
Buy Used
Used - Good See details
$13.09 & eligible for FREE Super Saver Shipping on orders over $25. Details
Fulfilled by Amazon

or
Sign in to turn on 1-Click ordering.
 
   
Express Checkout with PayPhrase
What's this? | Create PayPhrase
More Buying Choices
39 used & new from $9.10
Have one to sell? Sell yours here
or
Get a $3.20 Amazon.com Gift Card
Killer Web Content: Make the Sale, Deliver the Service, Build the Brand
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.
Tell the Publisher!
I’d like to read this book on Kindle

Don’t have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand [Paperback]

Gerry McGovern (Author)
4.5 out of 5 stars  See all reviews (34 customer reviews)
List Price: $24.95
Price: $16.47 & eligible for FREE Super Saver Shipping on orders over $25. Details
You Save: $8.48 (34%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Want it delivered Tuesday, September 7? Choose One-Day Shipping at checkout. Details
18 new from $12.37 21 used from $9.10

Frequently Bought Together

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand + Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) + Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Price For All Three: $74.43

Show availability and shipping details

Buy the selected items together

  • In Stock.
    Ships from and sold by Amazon.com.
    Eligible for FREE Super Saver Shipping on orders over $25. Details

  • Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) by Janice (Ginny) Redish Paperback$32.97

    In Stock.
    Ships from and sold by Amazon.com.
    This item ships for FREE with Super Saver Shipping. Details

  • Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug Paperback$24.99

    In Stock.
    Ships from and sold by Amazon.com.
    Eligible for FREE Super Saver Shipping on orders over $25. Details

Customers Who Bought This Item Also Bought

Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)

Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)

by Janice (Ginny) Redish
4.8 out of 5 stars (54)  $32.97
Content Strategy for the Web

Content Strategy for the Web

by Kristina Halvorson
4.4 out of 5 stars (31)  $16.49
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

by Steve Krug
4.7 out of 5 stars (520)  $24.99
The Web Content Strategist's Bible: The Complete Guide To A New And Lucrative Career For Writers Of All Kinds

The Web Content Strategist's Bible: The Complete Guide To A New And Lucrative Career For Writers Of All Kinds

by Richard Sheffield
4.5 out of 5 stars (10)  $25.99
The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

by Yahoo!
5.0 out of 5 stars (5)  $14.95
› Explore similar items

Editorial Reviews

Review

"Content - not fancy graphics - sells your product on your website. Read this book and apply it. We did". Maurice Coleman, Head of Commercial Strategy, Aer Lingus "Gerry McGovern's "Killer Web Content" is a must read for marketing and communications professionals who crave the ultimate results for their online presence. Not only is "Killer Web Content" educational and informational, it's an entertaining and useful collection of tips and techniques where you'll find both insight and inspiration to create web sites that talk to your audience in a language they want to hear." Karen O'Brien, Siemens Corporation. Manager, Web Content "An easy read and I would recommend it as a helpful guide for anyone who wishes to conduct a critical audit of their internet presence... A sleeves-rolled-up, helpful book that tells you that a website is a specialised publication that requires just as much editorial care as a newspaper or magazine. Financial World (December 2006) 'This short, sparky primer uncovers value in a neglected business asset.' Director (January 2007)

Product Description

Written by a corporate specialist in web development who has advised Microsoft and HP, Killer Web Content provides the strategies and practical techniques to make sure your web content matches your customers' needs. Accessible, concise and practical, this guide distills the information and insight major companies pay hundreds of thousands of dollars for and shows any website owner how to present your material in a compelling way which follows the accepted rules of layout and navigation that will keep site visitors on your site longer. The book also covers the complicated world of optimizing search results and explains how to integrate blogs, RSS feeds and email newsletters into your total web presence.

 

 

Gerry McGovern is managing partner at a consultancy that focuses on maximizing value from Web content. He has been involved in the Internet since 1994, and has worked on Internet assignments in 35 countries. Gerry has published four books on Web content.

Written by a corporate specialist in web development who has advised Microsoft and HP, Killer Web Content provides the strategies and practical techniques to make sure your web content matches your customers' needs. Accessible, concise and practical, this guide distills the information and insight major companies pay hundreds of thousands of dollars for and shows any website owner how to present your material in a compelling way which follows the accepted rules of layout and navigation that will keep site visitors on your site longer. The book also covers the complicated world of optimizing search results and explains how to integrate blogs, RSS feeds and email newsletters into your total web presence.

See all Editorial Reviews

Product Details

  • Paperback: 224 pages
  • Publisher: A&C Black; 1 edition (November 27, 2006)
  • Language: English
  • ISBN-10: 071367704X
  • ISBN-13: 978-0713677041
  • Product Dimensions: 9.2 x 6.7 x 0.6 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Bestsellers Rank: #109,441 in Books (See Top 100 in Books)

    •  Would you like to update product info or give feedback on images?

More About the Author

Gerry McGovern
Discover books, learn about writers, read author blogs, and more.

› Visit Amazon's Gerry McGovern Page

What Do Customers Ultimately Buy After Viewing This Item?

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand
45% buy the item featured on this page:
Killer Web Content: Make the Sale, Deliver the Service, Build the Brand by Gerry McGovern Paperback 4.5 out of 5 stars (34)
$16.47
Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)
21% buy
Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) by Janice (Ginny) Redish Paperback 4.8 out of 5 stars (54)
$32.97
Content Strategy for the Web
15% buy
Content Strategy for the Web by Kristina Halvorson Paperback 4.4 out of 5 stars (31)
$16.49
The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World
11% buy
The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World by Yahoo! Paperback 5.0 out of 5 stars (5)
$14.95
› Explore similar items

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 
(20)
(10)
(10)
(9)
(7)
(6)
(6)
(5)
(4)
(3)
Agree with these tags?
See all 32 tags...

Your tags: Add your first tag
 
See most popular tags

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more
 

Customer Reviews

34 Reviews
5 star:
 (25)
4 star:
 (5)
3 star:    (0)
2 star:
 (4)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.5 out of 5 stars (34 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
87 of 95 people found the following review helpful:
2.0 out of 5 stars Very basic overview of web usability in general; few specifics on writing, October 31, 2007
This review is from: Killer Web Content: Make the Sale, Deliver the Service, Build the Brand (Paperback)
I'm a usability researcher who's looking to get some concrete suggestions about how to write better for the web. That's what I was hoping to find in this book--a guide with detailed suggestions for how to do this type of technical writing. Instead, there are very few concrete suggestions in this book about how to write well, other than vague platitudes about keeping phrases short, and providing users with the content they'd like to see. Duh.

I read this thing cover to cover in about an hour. Mostly I learned that "killer" rhymes with "filler." A lot. If it has not yet occurred to you that you might want to talk to your customers about what they're looking for on your webpage, then I guess this book would be for you and would provide you with that revolutionary insight. That's all the advice there is in this book--talk to your customers to find out the content they're looking for on your webpage, and then deliver that content to them in small, easily digestible phrases. Again, duh.

For people who are just starting out on this type of research, there's really no detailed advice on how to conduct this "talking to your users to find out what they want" research though (other than some more platitudes like "be a good listener."). If you want more detailed advice on how to do research like this, I'd say search the web for "wants and needs analysis" because that's basically what this guy is recommending. If you can't find enough things for free on the web about that, there is a good chapter in the book "Understanding your users" by Catherine Courage on this technique. That book is also great for giving you a wide toolset of techniques for usability.

He also gets a little bit into persona creation, which is basically a fancy way of saying it helps to imagine who your customers are and have a picture of them in your mind as you design your user experience. Again, you can find free stuff on the web about this or check out Tamara Adlin and John Pruitt's book "The Persona Lifestyle" to get lots of great information about this technique.

If you're truly just starting out trying to figure out how to make your website better and you don't know where to begin, I think a way better guide is Steve Krug's "Don't Make Me Think." That book provides a great overall context for providing great user experiences in general.

I am looking forward to reading the new Ginny Redish book on this subject! Her stuff has been high quality in the past and so I expect she will have a bunch of actual information on how to write for the web as opposed to the filler in this book. It's pretty ironic that a book all about providing great content without a bunch of filler is...a bunch of filler. It was a killer for me but not in the way it intended to be.

Help other customers find the most helpful reviews  
Was this review helpful to you? Yes No


 
6 of 6 people found the following review helpful:
5.0 out of 5 stars Web content finally matures, July 8, 2007
By mb99 "mb99" (Sydney, NSW Australia) - See all my reviews
This review is from: Killer Web Content: Make the Sale, Deliver the Service, Build the Brand (Paperback)
I've read a few books about web content and website management over the years, including some of Gerry McGovern's previous works. Some are good, some ok, many terrible. This is the first book where I feel a real maturity has been reached. Gerry totally gets it. He focuses on the real issues impacting sites with pin point accuracy, and offers real, tested solutions to fix them. If you follow the suggestions in this book your site *will* improve, and by improve, I don't mean something fuzzy, but I mean help you achieve real, measurable business goals. I learnt a lot from this book and will no doubt continue to.

The back cover of the book says if you only buy one book, make it this one. I couldn't agree more.
Help other customers find the most helpful reviews  
Was this review helpful to you? Yes No


 
5 of 5 people found the following review helpful:
5.0 out of 5 stars Web content management made simple, July 15, 2007
This review is from: Killer Web Content: Make the Sale, Deliver the Service, Build the Brand (Paperback)
I've been a Gerry McGovern follower for several years, and his work is always right on target. Killer Web Content, while amazingly simple in concept, is focused and effective. It breaks down the art of content management into bite-sized pieces that anyone can use to improve a website's ability to deliver exceptional value to customers, which should be the goal. Forget flashy, splashy, self-serving websites; create one that brings customers back over and over because you've got something to offer. McGovern's work provides guidance in a real world way.
Help other customers find the most helpful reviews  
Was this review helpful to you? Yes No

Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

4.0 out of 5 stars Killer web content review
I recently took a course on how to write really good website content, and purchased the book "How To Write Killer Web Content". Read more
Published 6 months ago by Robert P. Ikerd

5.0 out of 5 stars Killer WEB Content
Its a simple compact informative read that does not blow your mind in a eureka style way but which focuses your thinking and teaches you when and how to grow content. Read more
Published 10 months ago by Richard Anthony Smith

2.0 out of 5 stars A good reminder, but not concrete enough for beginners.
As a 12 year veteran on online marketing I found this book full of "Well Duh!" statements and information. Don't get me wrong. Read more
Published 14 months ago by Christopher A. Clark

2.0 out of 5 stars long winded
book has a few key points, which could be summarized in few pages; no need for this long-winded tome. would benefit from more real-life examples of proper implementations.
Published 15 months ago by KPS

4.0 out of 5 stars Solid Information
Killer Web Content is the most comprehensive book I've read on the subject. The author does an excellent job of giving the basics for an effective website. Read more
Published 15 months ago by David D. Kline

2.0 out of 5 stars Not a book for the technical minded.
I did like the author's writing style to some degree here, but I was very surprised to see a book on usability testing where no actual usability testing was performed as part of... Read more
Published 16 months ago by HeWhoReadsALot

5.0 out of 5 stars Killer book about content writing
Fantastic book! It will forever change how I write content for websites. I've been designing websites for 12 years and this is the best book on the subject I've ever read. Read more
Published 19 months ago by Susan Lee

5.0 out of 5 stars A *must* for every web editor!
This book is an excellent resource for those interested in making a website profitable.
With a very clear, concise style, McGovern explains all the basics for content... Read more
Published 19 months ago by Tana

5.0 out of 5 stars Read this book if you want your site to make $$$
You're not going to read another book like this. McGovern speaks to US..NOW. As web site owners and ultimate editors, it's up to US to create websites that works. Read more
Published 20 months ago by Thomas Finn

5.0 out of 5 stars Librazo
Un libro de facil lectura y que te abre la mente, para el desarrollador común como yo.
Published on August 8, 2008 by Diego Sanchez Enriquez

Only search this product's reviews


Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
Search Customer Discussions
Search all Amazon discussions
   

So You'd Like to...

Create a guide

Look for Similar Items by Category

Look for Similar Items by Subject

Search Books by subject:






















i.e., each book must be in subject 1 AND subject 2 AND ...
 

Feedback

If you need help or have a question for Customer Service, contact us.
 Would you like to update product info or give feedback on images?
Is there any other feedback you would like to provide?

Your comments can help make our site better for everyone.


Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.