Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.
Download to your computer
Kindle Cloud Reader
Facebook Twitter Pinterest <Embed>
Qty:1
  • List Price: $17.00
  • Save: $2.17 (13%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Your Money and Your Brain... has been added to your Cart
Want it Thursday, Jan. 14? Order within and choose One-Day Shipping at checkout. Details
Ship to:
MOUNTAINVIEW, CA 94035
Select a shipping address:
To see addresses, please
or
Please enter a valid US zip code.
or
Used: Very Good | Details
Sold by North America Trader
Fulfilled by Amazon
Condition: Used: Very Good
Comment: Paperback that has been read, but is in excellent condition. Pages are intact and are not marred by notes or highlighting. The spine is undamaged. 100% satisfaction quaranteed.

Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products. Something we hope you'll especially enjoy: FBA items qualify for FREE Shipping and .

If you're a seller, Fulfillment by Amazon can help you increase your sales. We invite you to learn more about Fulfillment by Amazon .

Sorry, there was a problem.

There was an error retrieving your Wish Lists. Please try again.

Sorry, there was a problem.

List unavailable.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich Paperback – September 16, 2008

by
Jason Zweig (Author)
› Visit Amazon's Jason Zweig Page
Find all the books, read about the author, and more.
See search results for this author
Are you an author? Learn about Author Central
Jason Zweig (Author)
4.2 out of 5 stars 64 customer reviews
See all 6 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
$13.99
— —
Hardcover
"Please retry"
—
$12.78 $3.39
Paperback
"Please retry"
$14.83
$8.76 $4.49
Unknown Binding
"Please retry"
—
$24.85 $24.85
The Index Card
"The Index Card: Why Personal Finance Doesn’t Have to Be Complicated"
An easy-to-follow action plan that gives you the tools, knowledge, and confidence to seize control of your financial life. See more.
$14.83 FREE Shipping on orders over $35. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

  • Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich
  • +
  • Devil Take the Hindmost: a History of Financial Speculation
  • +
  • Common Sense on Mutual Funds: Fully Updated 10th Anniversary Edition
Total price: $49.14
Buy the selected items together
NO_CONTENT_IN_FEATURE
Image
Looking for the Audiobook Edition?
Tell us that you'd like this title to be produced as an audiobook, and we'll alert our colleagues at Audible.com. If you are the author or rights holder, let Audible help you produce the audiobook: Learn more at ACX.com.

Product Details

  • Paperback: 352 pages
  • Publisher: Simon & Schuster; Reprint edition (September 16, 2008)
  • Language: English
  • ISBN-10: 0743276698
  • ISBN-13: 978-0743276696
  • Product Dimensions: 6.1 x 1.1 x 9.2 inches
  • Shipping Weight: 14.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (64 customer reviews)
  • Amazon Best Sellers Rank: #138,594 in Books (See Top 100 in Books)

    •  Would you like to update product info or give feedback on images?

Customer Reviews

Most Helpful Customer Reviews

122 of 126 people found the following review helpful
3.0 out of 5 starsFun Read but Very Limited Practical Applications
By Artephius (. VINE VOICE on December 17, 2007
Format: Hardcover Verified Purchase
The last 5 years I have read many research papers on behavioral finance, so I have a fair amount of knowledge about its findings.

I first read Pompian's book Behavioral Finance and Wealth Management, and then a few weeks later read Jason Zweig's Your Money and Your Brain.

Pompian's book wins hands down from a practical viewpoint......how you can use behavioral finance findings as an investor or investment advisor. Pompian lists all 20 common biases, and then gives examples of how to deal with them. I also enjoyed his section on using Briggs Myers test results coupled with behavioral finance principles.....to develop better financial plans which fit people better.

Zweig's book is a fascinating read.......but when I got done......my question was.....How do I apply these behavioral finance findings to my investments or my client's financial plans? I would have to re-read Zweig's book......and develop the practical uses myself from his book. Pompian has already put this together for you in his book.

If you have never been exposed to behavioral finance, then maybe reading both books is a good idea. You can get a general over-view by reading Zweig's book first......then get practical advice on how to apply the findings from Pompian's book.

It is interesting that Zweig's book at $17 has an Amazon sales rank of 2,075......and Pompian's book at $38 is only ranked 38,940. I have always enjoyed reading Zweig's columns in Money magazine. It is interesting to see where future research in behavioral finance is headed in Zweig's book.......but in my opinion; you get more practical advice (or value) for the dollar from Pompian's book than Zweig's book.

To compliment this book.....Read more ›
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
88 of 92 people found the following review helpful
4.0 out of 5 starsTo Optimize Your Wealth, First Optimize Your Mind
By James East VINE VOICE on September 4, 2007
Format: Hardcover
The above is the premise of Jason Zweig's Your Money & Your Brain. As the research continues to mount that we are indeed more hardwired like our animal ancestors than we care to admit, it helps to know these hardwired systems in ourselves to more understand our response mechanisms that can and do trigger our emotions and ultimately our actions. To assist in this effort, the book highlights and goes into some detail of the more recognized emotions like Greed, Fear, Regret, and Confidence of which all play on our performance in life, as well, and even more so in optimizing our wealth in the investing process. Since the investment world and markets themselves are full of triggers that fool our brains into taking actions that in the end are not good for wealth optimization, this book will help you understand some of these triggers and hopefully avoid some of the actions they promote.

It was a treat to read this very well written (read as not too technical) on the pitfalls of our decision making and how we sometimes unknowingly do things that are against our own best interests. To illustrate with one of the topics of Confidence, we are hardwired to be confident because if we weren't we would more often then not be paralyzed to never be able to make a decision. However; when it comes to investments, we are mostly too confident in our own abilities which itself leads to overconfidence. For example, we believe that our own selected lottery ticket has a better chance of winning than someone else's selected ticket even though all of us know that the odds are the same for everyone. But when asked to give your ticket up for someone else's, the response is usually -- no way.Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
33 of 36 people found the following review helpful
5.0 out of 5 starsInner Workings of the Investing Brain
By Allan S. Roth on September 4, 2007
Format: Hardcover Verified Purchase
As the title reveals, this book is about the inner workings of the investing brain. It not only explains the mistakes we all make, it takes the next step by telling us what we can do to become better investors.

First of all, this book will dispel any notion that our brains are predisposed to act only in ways that are about increasing wealth. As it happens, our financial decision-making is more about intangibles, such as avoiding regret and achieving pride. Never underestimate the value that comes with bragging about some brilliant investment to anybody who will listen.

Mr. Zweig explains that we really have two brains. Our reflexive brain gets the first crack at decision making, and is essentially based on intuition or how we feel. Our reflective brain, on the other hand, is more logical. The problem is that we usually don't know which part of the brain is at the switch when we make any decision. One key to maximizing wealth is to give the reflective brain some time to respond, and not to react immediately to our gut instinct.

Just when I thought the book couldn't get any better, I read the last chapter on "happiness." It explored the relationship between money and happiness. In spite of the lip service that is paid to believing that money doesn't buy happiness, we all seem to be on the treadmill of acquiring as much of it as we can. The disappointment sets in when we find that raise we got, or that windfall profit, doesn't actually make us happier for long periods.

In summary, content is fascinating but it is Mr. Zweig's writing style that kept me reading when I could barely keep my eyes open. It is a rare gem in its genre, a book that will change your way of investing and your life, and be fun to read.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

5.0 out of 5 starsFive Stars

Excellent book

Published 4 months ago by Gshockk
5.0 out of 5 starsGood Read--buy it

Anyone who invests money in the market should read this--I am already doing a reread and I have only had it for a few weeks. Read more

Published 6 months ago by F. Donald Hangartner
3.0 out of 5 starsFor Mature Investors

This book is about how the brain reacts to different situations involving losses and gains in investing and elsewhere in life. Read more

Published 6 months ago by Ratatosk
5.0 out of 5 starsYour brain, your money also your choices

This book is a good read for 3 folks :

Those who enjoy reading Daniel Kahneman - Heuristics and Biases school of decision making. Read more

Published 7 months ago by Anil
5.0 out of 5 starsFive Stars

If you like neuroeconomics stuff this is a good read.

Published 11 months ago by Michael Farrow
2.0 out of 5 starsThere are better investment books out there.

Not all that informative. There are better investment books out there.

Published 12 months ago by nature lover
5.0 out of 5 starsFive Stars

Great item, food for thought

Published 13 months ago by BlackWolf
4.0 out of 5 starsFour Stars

interesting insight

Published 13 months ago by GEORGE S.
5.0 out of 5 starsFive Stars

helps a great deal for your becoming a more psychologically disciplined investor.

Published 13 months ago by zafer yildiz
5.0 out of 5 starsFive Stars

Wow, Zweig really nails the mental gymnastics investors are subject to! Well researched and written.

Published 13 months ago by Bill Singer

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich
This item: Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich
Price: $14.83
Ships from and sold by Amazon.com
Set up a giveaway

There's a problem loading this menu right now.

Learn more about Amazon Prime.



Want to discover more products? Check out these pages to see more: you can make money as an author, making up your mind, make up companies, your best brain, how to your brain