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2,916 of 3,176 people found the following review helpful:
1.0 out of 5 stars
The Review "They" Don't Want You To Read, March 6, 2007
Catchy review title? Thought so. Robert Cialdini, renowned psychology researcher and author of Influence: The Power of Persuasion (perhaps the best book ever written on the subject) identifies six basic rules employed by politicians, advertisers and scam artists alike to persuade others. Each of them are employed quite adeptly by Rhonda Byrne in this book.
Cialdini's first principle is SCARCITY; people want what's expensive, exculsive, or otherwise attainable. Byrne's mastery of this principle is clearly shown by the very name of the book: The Secret. We all learned this the first week of kindergarten as we felt the jealousy of watching two classmates, hands cupped over ears, sharing a secret out of earshot.
This message is reinforced throughout the book and its advertising campaign which pitches "The Secret" (whatever it actually is) as jealousy-guarded information hoarded by the happy, wealthy and successful. Whenever someone tries convincing you of something, whether it's a way to make enormous sums of money, to lose weight, etc - be wary of when it's pitched as "the knowledge THEY don't want you to have." Think about it - everything from the "secrets that Wall Street doesn't want you to know" to "uncovered - celebrities' secrets to staying young" are phrased not simply to pique your interest but to make you jealous. Appeals to our emotion are far more powerful than appeals to reason, and Byrne demonstrates mastery of this principle throughout "The Secret."
Cialdini's second principle is LIKING. We like those who like us, and in turn, we do business with them. Positive thinking and emotional intelligence has been linked to strong interpersonal relationships, academic and professional success, and good health, but there is a fine line when positive thinking crosses over to unjustified exuberance. Instead of simply noting the substantial benefits of positive thinking (a well-accepted principle which wouldn't sell books), Byrne crosses the line so blatantly that anyone with a modicum of modesty would find it blasphemous.
AUTHORITY is another Cialdini principle, also in play in "The Secret" in quite subtle ways. Another technique which differentiates this book from just another book of positive thinking is the heavy use of quasiscientific language, which gives the impression that the "law of attraction" is (or will become) an accepted scientific principle, just like the law of gravity or the law of attraction of oppositely-charged particles in chemistry. Many people are both intimidated and confused by the authority of science, a fact exploited by manipulators ranging from Byrne to peddlers of magic weight-loss pills.
Since no respected physicist would ever publish a paper on the universality of the "law of attraction," Byrne indirectly seeks experts in other ways. She attributes the success of people ranging from Einstein to Beethoven to adherence of "The Secret," thereby manufacturing experts. After all, if Einstein and Shakespeare mastered "The Secret," who are YOU to question it?
The last two Cialdini principles are CONSISTENCY and SOCIAL PROOF. The success of this book should leave little doubt it will be followed by more (and more expensive) forms of media peddling "The Secret." The audio recordings, weekend seminars, advertising tie-ins, and other follow-up products certain to follow will exploit these two principles. Once people commit themselves to believing happiness will come from "The Secret," they will attribute future successes, whether a promotion or a great new relationship, to adherence to it. Conversely, setbacks will be even more powerfully in committing people to "The Secret," as people will attribute their failures to not living up to "The Secret" (and buying more of Byrne's books). Consistency dictates it will be less painful to buy more books and immerse one's self further into "The Secret" than to accept the whole premise is a quite ridiculous; while not as pernicious as a domineering cult, "The Secret" promises to charge you handsomely for a positive outlook on life.
Byrne's book is problematic on many levels. On it's face, it's a manipulative marketing tool meant to flatter, confuse and deceive. It's also pseudoscience at its best, the last thing we need to encourage in an increasingly technological world which requires healthy skepticism and critical thought. Most damaging, though, is how the book perverts reality by encouraging people to equate a positive outlook on life with a childish, idiotic narcissism. Ayn Rand must be rolling in her grave hearing about the modern manifestation of her objectivist movement reduced to the intellectual equivalent of canned pork.
If you're interested in "The Secret," I highly encourage you to read the book - yeah, READ the book - if for any other reason so not to be manipulated by its brilliant marketing. Read it with a critical eye, with a copy of Cialdini's book in the other hand. You may not learn the secret of happiness, but you WILL learn a lot about manipulation and influence from a master of the subject in Rhonda Byrne.
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844 of 922 people found the following review helpful:
1.0 out of 5 stars
Reaches Too Far, Oversells, Underdelivers, January 1, 2007
I think a book like this, which makes some really big claims, should, roughly, do the following:
1) Present it's premise clearly
2) Since it's a self-help book explain clearly what you need to do
3) Provide compelling evidence that it's ideas work
4) Be credible.
The book does a decent job of explaining its premise, which is that everything in your life is the result of the law of attraction. I quote, "the law of attraction says like attracts like, so when you think a thought, you are also attracting like thoughts to you." In other words, think good thoughts and good things will come to you and if you think bad thoughts then bad things come to you. I've simplified this a bit but not a whole lot as the concept isn't rocket science.
Now, does this book explain clearly what you need to do? Actually, for a self-help book it does a very poor job of this. How do you control your thoughts? What kinds of practices and thinking produce the best results? The author and contributors basically tell you a bunch of stories about how "so and so did something and you can too by changing your thinking".
And that's it for the "how to" part of the book. There isn't any.
Now, if I wanted to prove something worked from a scientific perspective it would seem to be easy to test this stuff out. You take two groups of people, teach one the secret, let the other go on with their lives and see what happens. In theory those that know the Secret would be happier and more successful than the control group. It might not be perfect but it'd be a whole lot better than what we get in this book. But, of course, you'd have to have an actual methodology to test.
Instead the authors cite numerous anecdotes of how the Secret worked. One person's cancer went away. Another individual walks after a brutal accident. Still another finds romance. That's all fine and perhaps it's evidence but it's not proof. Cancer can be misdiagnosed. How many people who were injured like the "Miracle Man" never walked again despite the best attitude and trying the approach perfectly? The problem with anecdotes is that it's easy to start with a result, work backward and assume the conclusion. It's also very easy with anecdotes to only present the ones that make your case and ignore those that don't (when someone dies of cancer while practicing the secret for instance). It's just not good enough to use anecdotes for large claims like those made in this book.
The following quote struck a nerve.
"People hold that for awhile, and they're really a champion at it. They say, `I'm fired up, I saw this program and I'm going to change my life.' And yet the results aren't showing. Beneath the surface it's just about ready to break through but the person will look just at the surface results and say, `This stuff doesn't work.' And you know what? The universe says, "your wish is my command,"
I thought it was interesting that the universe instantly manifest failure but isn't quite so fast with success. In fact, a cynical individual might conclude that what they are really saying is, "when this program works it's because the secret always works, but, on the off chance it doesn't work, well, that's your fault." An even more cynical person might think, "gosh, I wonder what would help a person who failed? Maybe, a seminar with Bob Proctor would be just the thing to get them over the top?"
Lastly, is the Secret credible? On the one hand, I think a lot can be said for the idea that if you change your thinking you'd change your life. In many ways that seems obvious to me.
On the other hand, if the secret actually was true, especially at the scope claimed by the book it would mean that everything that's happened is the result of your thinking. So, when a child dies of pneumonia, well, it's because they brought pneumonia into their lives. Michael J. Fox, not only did you bring Parkinson's into your life but change your thinking and it will go away. Obviously these things aren't true and they obliterate, in my opinion, any credibility in the book.
Not only does the book go too far but most (I'd argue nearly all) of the contributors aren't credible. On a topic of this scope: the ability to 100% change your life and the world in an incredible fashion, does anyone really think you couldn't find psychologists, top flight scientists, therapists and thousands of mainstream individuals to support it, if it worked? Wouldn't there be tons of research instead of anecdotes? Instead we get a Feng Shui Master, a chiropractor, motivational speakers (err trainers), a metaphysicist, etc. combined with a half dozen anecdotal stories. So the most powerful like changing idea ever and you get it from the crew in this book presented in this fashion? I don't think so!
If this idea really worked, at anything other than giving material to self-help speakers and generating repeat students, it just wouldn't be found here. The book wouldn't even have to be written because we'd all already know it and be practicing it. Remember, this is not a new idea, it's been around for a very long time, and it's been the topic of literally thousands of seminars and hundreds of books.
In conclusion, I'm not opposed to the idea on a small scale but this book just goes way too far and I'm left with the feeling that all that's really going on is a bunch of people trying to get their name out and get you to pay for their seminars.
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513 of 560 people found the following review helpful:
1.0 out of 5 stars
a best-seller; folly of the masses, June 25, 2007
This book was given to me as a gift on father's day. I started reading it the way I read any book but soon I started reading faster and faster, more like scanning, with speed-reading techniques, and finished it in 2 hours, while taking notes at the same time.
I have no interest in self-help books or concepts like power of positive thinking. This book combines the two, with the main thesis being that the "secret" to anything in life, wealth, health, success, love, romance, happiness is positive thinking, thinking positive thoughts. More specifically, imagining things that you want to have and really, truly believe that you already have them, and feel good about having them now!
For example, if you want to be rich, you should first imagine that you are already rich; second, you should really believe that you are already rich; and third you should feel yourself in a rich life style, feel happy about it. If you keep doing this for awhile, miraculously the doors of wealth will open to you, all the opportunities will line up at your door and you will be well into your way to becoming that rich person you are imagining. Similarly, if you want to loose weight, you should imagine yourself in your ideal weight, really focus on that, only allow yourself "thin thoughts" and avoid "fat thoughts", and you will get thin. I quote; "if someone is overweight, it came from thinking fat thoughts". Another one; "Food cannot cause you to put on weight, unless you think it can."
I felt like putting a smiley face right after the last sentence as I am smiling now, and was smiling throughout the book. All you have to do is just ask (oh, and believe, and feel) for the thing you want and lo and behold, thou shalt have it! I quote: "Make a command to the Universe. Let the Universe know what you want. The universe responds to your thoughts." Another one: "The Universe will start to rearrange itself to make it happen for you." Really? I didn't know the entire universe cared so much about me!
The method even works for some frivolous things. Like always finding a parking spot, never having to wait in lines, never being late etc. And a lot of people are, allegedly, already doing it: "We have received thousands of accounts of The Secret being used to bring about large sums of money and unexpected checks in the mail. People have used the secret to manifest their perfect homes, life partners, cars, jobs, and promotions, with many accounts of businesses being transformed within days of applying The Secret."
One look at the titles of the co-authors of the book says a lot: Metaphysician, moneymaking expert (ha?), healer, life coach, law of attraction specialist, feng shui consultant (sure)... How about gullibility specialist, swindling expert, or snake-oil salesman?
Actually I shouldn't be so hard. At least one person, the main author of the book made her wishes come true. In the foreword of the book, and elsewhere inside, she says that she was going through a very bad time, her company of 10 years was about to be history. In desperation she looked everywhere for answers and that's how she discovered "the secret". Judging from the success of the book and the film, it must have worked for her. I suppose she must have thought, believed, and felt something like this: "I want a large number of credulous people to buy what I am saying (and the book, and the dvd) so I can make a lot of money".
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