New Product Development
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Book Description
Covers the entire process of product development from the generation of an idea through to the launch of the product (and beyond) without missing a step!
Product Description
Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process.
New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity.
This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program. On the accompanying CD-ROM version, these tools are embedded in the text for presentation to the reader. Embedded hyperlinks allow the reader to jump to a special "sandbox" which will allow them to apply the concepts presented in the text directly to their development program and save them as part of their filing system, providing the actual framework for practitioner use.
This book and accompanying tool set is the best investment you can make to ensure new product success!
*Contains CD-ROM with over 50 software tools needed to implement programs
*Presents a unique multidimensional perspective that comes from 26 years of experience and over 40 real implementations
*Provides readers with blueprints for organizing and documenting their development programs
New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity.
This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program. On the accompanying CD-ROM version, these tools are embedded in the text for presentation to the reader. Embedded hyperlinks allow the reader to jump to a special "sandbox" which will allow them to apply the concepts presented in the text directly to their development program and save them as part of their filing system, providing the actual framework for practitioner use.
This book and accompanying tool set is the best investment you can make to ensure new product success!
*Contains CD-ROM with over 50 software tools needed to implement programs
*Presents a unique multidimensional perspective that comes from 26 years of experience and over 40 real implementations
*Provides readers with blueprints for organizing and documenting their development programs
Product Details
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More About the Author
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› Visit Amazon's Marc A. Annacchino Page
› Visit Amazon's Marc A. Annacchino Page
Inside This Book
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First Sentence:
Opportunities abound in this world of ours! Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
evolution flowchart, creeping functionalism, competitive comparison chart, manufacturing venue, learning curve cost reduction, beta test program, product development arena, sales order entry system, new product story, operative lesson, assessment node, new product development manager, new product development program, vocational hazard, raw technology, factory cost, vendor profile, new product manager, operative point, field feedback, new product opportunity, manufacturing element, linking objectives, new product development effort, pilot run Key Phrases - Capitalized Phrases (CAPs): (learn more)
Tool Box, North America, Scope of Product Line, Incident Information New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Opportunities abound in this world of ours! Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
evolution flowchart, creeping functionalism, competitive comparison chart, manufacturing venue, learning curve cost reduction, beta test program, product development arena, sales order entry system, new product story, operative lesson, assessment node, new product development manager, new product development program, vocational hazard, raw technology, factory cost, vendor profile, new product manager, operative point, field feedback, new product opportunity, manufacturing element, linking objectives, new product development effort, pilot run Key Phrases - Capitalized Phrases (CAPs): (learn more)
Tool Box, North America, Scope of Product Line, Incident Information New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
This book cites 2
books:
- Project Management (Harvard Business Review Paperback Series) by Harvard Business Review on page 264
- Public Finance by J. Richard Aronson on page 19
Books on Related Topics
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What Do Customers Ultimately Buy After Viewing This Item?
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42% buy the item featured on this page: New Product Development: from Initial Idea to Product Management$73.28 |
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21% buy The Pursuit of New Product Development: The Business Development Process$80.08 |
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18% buy The PDMA Handbook of New Product Development, Second Edition $88.71 |
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10% buy Project Management in New Product Development $38.96 |
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