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Product Description
Few recent sociology books have succeeded in capturing the imagination more than George RitzerÆs The McDonaldization of Society, which has become an international bestseller and has been translated into eleven languages. The book stimulated thought and discussion throughout the sociological community. In this sequel, Ritzer moves on by examining how the thesis of McDonaldization should be adapted and extended. WeberÆs ideas provided the theoretical foundation for the thesis, but the ideas of Kurt Mannheim on rationalization are also useful and lead to some new perspectives on the process. The degree to which sociology and sociological theory have been McDonaldized are also assessed. In Part II, Ritzer discusses the process of McDonaldization. Areas scrutinized include the labor process and the degree to which it has been McDonaldized, the relationship between McDonaldization and processes such as globalization and Americanization, and the credit card. Part III presents the new means of consumption. These include fast-food restaurants, credit cards, shopping malls, and cybermalls. Ritzer introduces us to "McDisneyization," explaining the role of Disney in contemporary tourism. The modern universityùthe McUniversityùis also discussed as a new means of educational consumption. The book concludes with a reevaluation of the thesis and its future.
About the Author
George Ritzer is a Distinguished University Professor at the University of Maryland. He received the 2000 Distinguished Contribution to Teaching Award from the American Sociological Association and has chaired its sections on Theoretical Sociology and Organizations and Occupations. Among his most recent books are The McDonaldization of Society, New Century Edition, Enchanting a Disenchanted World , and, with Barry Smart, The Handbook of Social Theory.
Few recent sociology books have succeeded in capturing the imagination more than George RitzerÆs The McDonaldization of Society, which has become an international bestseller and has been translated into eleven languages. The book stimulated thought and discussion throughout the sociological community. In this sequel, Ritzer moves on by examining how the thesis of McDonaldization should be adapted and extended. WeberÆs ideas provided the theoretical foundation for the thesis, but the ideas of Kurt Mannheim on rationalization are also useful and lead to some new perspectives on the process. The degree to which sociology and sociological theory have been McDonaldized are also assessed. In Part II, Ritzer discusses the process of McDonaldization. Areas scrutinized include the labor process and the degree to which it has been McDonaldized, the relationship between McDonaldization and processes such as globalization and Americanization, and the credit card. Part III presents the new means of consumption. These include fast-food restaurants, credit cards, shopping malls, and cybermalls. Ritzer introduces us to "McDisneyization," explaining the role of Disney in contemporary tourism. The modern universityùthe McUniversityùis also discussed as a new means of educational consumption. The book concludes with a reevaluation of the thesis and its future.
About the Author
George Ritzer is a Distinguished University Professor at the University of Maryland. He received the 2000 Distinguished Contribution to Teaching Award from the American Sociological Association and has chaired its sections on Theoretical Sociology and Organizations and Occupations. Among his most recent books are The McDonaldization of Society, New Century Edition, Enchanting a Disenchanted World , and, with Barry Smart, The Handbook of Social Theory.
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- Globalizing the Community College: Strategies for Change in the Twenty-First Century by John S. Levin on 6 pages
- Globalizing the Community College: Strategies for Change in the Twenty-First Century by John S. Levin on 6 pages
- From Antz To Titanic: Reinventing Film Analysis by Martin Barker in Back Matter (1), and Back Matter (2)
- The Feel-Good Society: How the "Customer" Metaphor Is Undermining American Education, Religion, Media and Healthcare by James G. Hutton in Back Matter (1), and Back Matter (2)
- Enchanting a Disenchanted World: Revolutionizing the Means of Consumption by George Ritzer in Back Matter (1), and Back Matter (2)
See all 40 books citing this book