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The Revolt of the Primitive: An Inquiry into the Roots of Political Correctness (Paperback)

~ Howard Schwartz (Author, Introduction)
4.4 out of 5 stars  See all reviews (11 customer reviews)

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  Hardcover, May 29, 2001 $115.00 $84.49 $30.95
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Editorial Reviews

Review

"The Revolt of the Primitive is one of the most original, profound, and disturbing analyses of cultural politics in our time. It raises the discourse of gender politics and gender wars to an altogether higher level, revealing some of the primitive emotional forces that loom behind the vilification of the father and its dire consequences for our cultural and political institutions." - Yiannis Gabriel, professor of organizational behavior, Imperial College, London; "...I heartily commend and recommend Schwartz's book....[It] is a monument in thought that towers conspicuously above the figurative rubble of our age." - Lou Marinoff, professor of philosophy, City College of New York; "The Revolt of the Primitive is a fascinating account of an intellectual's attempt to understand his own history and the strange cultural forms which give shape to it, past and present. In documenting these bizarre forms and attempting to specify their inner meaning, Schwartz teaches us a lot about what motivates some of the key political struggles of our time." - Human Relations


Review

“...Schwartz's pessimism allows the author (and the reader) to examine uncomfortable feelings, which psychoanalysis holds as the key to improved understanding of true reality. This book contains extensive explanatory notes for each chapter, as well as a very extensive bibliography. Upper-division undergraduates through faculty and researchers; professionals and practitioners.”–Choice

“The Revolt of the Primitive is a fascinating account of an intellectual's attempt to understand his own history and the strange cultural forms which give shape to it, past and present. In documenting these bizarre forms and attempting to specify their inner meaning. Schwartz teaches us a lot about what motivates some of the key political struggles of our time.”–Human Relations --This text refers to the Hardcover edition.

Product Details

  • Paperback: 234 pages
  • Publisher: Transaction Publishers; Revised edition (September 15, 2003)
  • Language: English
  • ISBN-10: 0765805375
  • ISBN-13: 978-0765805379
  • Product Dimensions: 8.9 x 6 x 0.6 inches
  • Shipping Weight: 12.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon.com Sales Rank: #778,000 in Books (See Bestsellers in Books)

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21 of 22 people found the following review helpful:
5.0 out of 5 stars A stunning work--must be read, January 30, 2002
The Revolt of the Primitive: An Inquiry into the Roots of Political Correctness. Westport, Connecticut: Praeger, 2001. 234 pages. No stated price. ....

Oakland University Business Professor Howard S. Schwartz has published an understated yet powerful book which formulates the modern-day onslaught of political correctness (PC) as a "revolt of the primitive." Schwartz seamlessly blends psychological and political analysis of some of the principal horrors brought upon our cultural by the depredations of political correctness and feminism. And he shows us that a subconscious desire to reunite with a primordial mother may underlie society's pervasive misandry.

Schwartz proposes in well-reasoned prose that men work in order to engage an indifferent world and transform it in a way that enhances the maternal world and brings them back into close contact with the feminine. "It is precisely the instability of the male sex role that has driven the achievement for which men have been responsible in the sphere of work." Since men depend on women's validation and appreciation, male psychology is in a bit of a bind, implicitly giving the female power. "The feeling of [women's inherent superiority] arises from a fantasy, and a fantasy that men and women collude to preserve." Traditionally, women gladly gave that power back in a mutual flow of generosity and praise. Today, increasingly, women are instead exploiting this superiority toward their own self-preoccupied ends.

Psychologically, Schwartz starts his analysis by noting that females may feel a primordial connection with their mother that males can never enjoy. In order to maintain the maternal bond, a vision of mother as perfectly good is helpful. But in order for this
statement to have meaning, who is to balance the equation by being "not good"? Obviously, man, the "other," who in his fatherly role "acts both as the agent of the external world and as our agent in helping us learn how to live in the world." Man is the perfect fall guy, as it were. "His achievements were bad, and his failures were bad. His presence was bad, and his absence was bad. What he did was bad, and what he didn't do was bad¼. The idea of evil must be created if the idea of perfect goodness is to be preserved¼"

Moreover, as some feminist authors have explicitly spelled out, male sexuality acts, on a symbolic if not literal level, to separate women from their identification with the primordial mother. PC thus derives its peculiar power in part from the roots of our own psyches. And we come to understand "how political practices that would, to anyone with a foothold in reality, seem foolish and absurd, look to [PC advocates] to be practical and righteous."

Schwartz does a good job periodically incorporating analysis of the differences in modern society that have led to these sea changes. One contributing factor is our current distance from reality in industrial society. At one point the author adroitly comments on how women's traditional role is less crucial today primarily due to all the modern conveniences we now enjoy. As a result, women can consider other options that were unthinkable back in the days when if they didn't arise before dawn to renew the fire, the family (including the breadwinning father) couldn't get comfortably dressed.

However many times we may have heard fragments of the stories, one cannot help being chilled to witness Schwartz' penetrating eyes surveying the horrors which
PC has brought upon our universities and our military. Schwartz provides a number
of little-publicized examples regarding the virtual formal annexation of universities by PC forces-political student newspaper censorship at Wellesley, a lack of appropriate response to a racial discrimination hoax in Kalamazoo, Michigan, totalitarian and probably unconstitutional employee diversity indoctrination at the University of Cincinnati, the PC-motivated devastation of the counseling psychology department at Minnesota's Saint Cloud State University, a Wesleyan class entitled "Pornogaphy: Writing of Prostitutes."

In order to sustain itself, Schwartz shows, PC generates a "drive to the extreme," where
ever more desperate searching for examples of racism and sexism is required in order
to justify the PC machinery's continued existence. The "moralization of the issue of race and its ideological cognates" has been one of the key forces depriving certain groups [white males] of the capacity to assert their own claim to the distribution of resources and to defend themselves from attack. PC thereby requires one to rule impermissible portions of one's own psyche out of bounds, a process which is greatly facilitated by projecting these elements onto others who can then be hated and despised in place of oneself. White males are the recipient of choice for these projections.

Intriguingly, Schwartz points out that real racism, in which another race is hated and despised, most commonly for unwanted traits the racist person has in themselves, it itself thus a form of projective identification. How effective, he asks, can PC then be in the ostensible combat against racism? Schwartz demolishes PC's absurd suggestion that only whites can be racists and demonstrates with a few well-chosen examples the very real power minorities and women do hold in today's PC society. Perhaps most devastatingly, Schwartz shows that PC has not served its purported beneficiaries very well, "prevent[ing] robust discussion of serious problems within the lower classes of the African-American community and¼ guarantee[ing] that their very real problems would remain and even worsen."

Only Schwartz could have gotten away with such an extensive analysis of the already overexposed Tailhook scandal. The author concludes that the accused officers' gravest crime was their male sexuality. They were guilty of taking pride in their sex, of their unapologetic maleness, which is subconsciously perceived as an attack because it threatens the completeness of female sexuality. Such attitudes cannot be permitted if the revolt of the primitive is to be sustained.

Very little fault can be found in this fine book. Occasionally, Schwartz seems to get bogged down in his extensive research, devoting more space than really seems justified to analyzing one particularly absurd feminist article. At times, the author's Freudian emphasis also seemed a bit overdone to me. And yet much of his reasoning retains its validity regardless of which psychological modalities are applied.

Schwartz concludes with some trenchant analysis of the wrong-headed drive for women to serve in combat roles, which the author depressingly and brilliantly shows, cannot help but undermine the military's mission. It will "create a fault line not at the nation's boundaries, but within the military itself." Schwartz shreds William Pollack's goddess-worshipping claims about boy's violence, noting that the Littleton, Colorado killers had plenty of room for self-expression but needed some firm boundaries to be set on their behavior. Finally, Schwartz writes that far worse than the PC-produced decay of many of our most critical social structures is the undermining of self-criticism. We have lost our ability for critical introspection and if we don't wake up soon, we may lose much, much more.

As usual, this book will be least read by those who need it most. But don't let that keep you away from Howard Schwartz' truly exceptional achievement in "Revolt of the Primitive."

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15 of 15 people found the following review helpful:
5.0 out of 5 stars At last! An author goes for the roots!, December 2, 2001
By David Shackleton (Ottawa, Ontario, Canada) - See all my reviews
I have been waiting for this book. (Actually, I have been wanting to write something similar to this book.) In The Revolt of the Primitive, Howard S. Schwartz, Professor of Organizational Behaviour in the School of Business Administration at Oakland University in Rochester, Michegan, has given us the first serious investigation into why feminism is so powerful. How can it be that the idealogues of political correctness, under a banner of powerless victimhood, are able to overturn and subvert the social structures of generations? Many authors have described the distortions of our institutions and our society that have been wrought by the modern forces of political correctness, but none that I am aware of has developed a serious, detailed thesis to explain how and why these irrational ideas have been able to trump both rationality and tradition.

Schwartz’s thesis is built on Freudian foundations. He argues that the image of the primordial mother, the infant’s fantasy of the ideal mother who makes the child the centre of her world, is the primitive, archetypal motivation behind political correctness, and explains its psychic power. Rather than deal with the mature trade-offs that male/female relationships require, proponents of ideological victimhood have found that they can compel society to attempt to take on this role of primordial mother, and men, including powerful men, dependent on women for psychic validation and admiration of their accomplishments in the world, are reduced to infantile dependence, doing what ‘Mom’ says, and thus unable to oppose the irrationality.

I think that Schwartz is on to something. I am not a fan or follower of Freudian psychology, but Schwartz makes a solid and detailed case for his conclusions, and demonstrates an extraordinarily good fit with the facts. He supports his argument with extensive analysis and examples from the feminist ideological takeover of the universities and the military. Ironically, it is men’s very success in dealing with the real world, in conquering major issues of daily survival through technology and social organization, that has prepared the ground for this problem. For, as he says in his conclusion,
“I referred earlier to the tremendous wealth and power that postwar civilization has developed. These have seemed to make the very idea of reality obsolete, but it is not obsolete, it is only distant. … How did we get to this? How did it happen that Western civilization, at the height of its greatest achievements, would give its best minds over to the task of taking itself apart? The answer, of course, is an old one. … this turns out to be the classic material of tragedy. It is hubris. We pushed reality back so far that its existence became only a rumour. Then we suppressed the rumour. We said it was politically incorrect. It interfered with our grandiosity, and we chose our grandiosity.” [p.212-213]

The Revolt of the Primitive is not an easy read. It is written in an academic style that at times I found too difficult to follow. For instance, Schwartz’s detailed explanation of Freud’s and Chasseguet-Smirgel’s psychoanalytic theories of childhood had me skipping pages — despite the fact that I am passionately interested in the subject of this book and probably more academically inclined than most. This is not a book that an average reader will take in at one reading. Yet, the depth of analysis and extraordinary originality of this work is worth the effort. Schwartz may have given us, and I say this with awareness of the extent of the claim, the first foundation stone in our desperate need to understand what is happening to us today, and which threatens to bring our society to its knees.

Reviewer David Shackleton is a thinker and writer on gender, and editor and publisher of Everyman: A Men's Journal. (...)

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12 of 12 people found the following review helpful:
5.0 out of 5 stars Adrift in a Sea of "P.C.": A Cautionary Tale for our Times., February 24, 2004
By Dr. Marsha Wislocki Goin (Beautiful Manitowoc, Wisconsin) - See all my reviews
The Primordial Female, primitive, enigmatic, and always ready to provide succor when the outside world turns against us, is the stuff of our sub-conscious desire. Freud saw her as the primitive mother, with whom we all want to be reunited. Judy Chicago paints her as a goddess, "...her center dark and molten; all her energy emanates from her bloody womb and core...a sacred vessel." Lao Tzu calls her "the Great Female...gossamer and seemingly insubstantial" who represents the gate between heaven and earth. She is a dark, warm, soft, pink velvet envelope, inviting us to cast off the sharp edges of life and climb inside for a soothing nap. She loves us soft and long. She wants us to forget about conflict, and surrender into her peaceful calm. However, she is a fantasy; and if we take her to be real, we are prevented from working through the challenges encountered in the outside world-where we require the male principle to inform and direct our journeys. From this comes the need for balance, reconciliation and compromise in our lives-not always an easy journey!

In the newest, paperback edition of "Revolt of the Primitive", Howard S. Schwartz takes us on a journey into the world of the "Politically Correct"-a land not so much intended to punish some because of their gender, sexual preference, race or ethnicity-as the domain of the primitive mother, where all who have not been loved in the past will be loved more to compensate, and where those who have been loved in the past will be hated for having stolen that love. An outgrowth of the 1960's and 1970's "socio-cultural revolution" taught by and intended for middle-class, college-educated people, the United States of America now twists in the winds generated by the Cyclops-like child of this experiment. Like a modern-day Odysseus, Schwartz warns us of the shrill song of feminist sirens, identifying with the Primordial Female and luring us to our destruction on the rocks of insanity. We come to see, as if through-a-mirror-darkly, what lies behind women having their legs shaved by inebriated Navy pilots at Tailhook, teenagers in Littleton engaging in a one-way running gun battle in the school halls, and educated administrators in academe suffocating in their corseted rules and by-laws as they write "gender-less" rules for the arcane--like a modern-day Scarlet O'Hara who-"...will just think about it, tomorrow." Schwartz wants us to think about it today, before the rocks destroy the fragile vessel of our nation's democracy.

The new edition-looking less like a Chemistry text and more like a good read on an airline flight-contains a very beautiful postcard of the author's journey into the social revolution nirvana in the 60's and 70's. Post 9/11 Schwartz warns us that the soft recesses of the primitive, primordial mother-goddess will not shield us from the destruction of bin Ladens-who live in the world of sharp swords, jet-fueled 727 missiles and a liking for all things yang-male. Until the Primordial Goddess envelopes Osama and his bad-boys, somebody in the nation will have to wake up, crawl out of the envelope, and find whatever yang is still available to strike at least one plane with a sharp edge-to remind us that sometimes, even revolutions need to find a mid-point on an axis.

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Most Recent Customer Reviews

5.0 out of 5 stars A brave and insightful book
This is a very valuable book. At a time when many authors hesitate in front of political correctness, Schwartz goes on for a direct assault. Read more
Published on January 15, 2007 by Dr Karl

5.0 out of 5 stars Schwartz Captures the Negative Consequences of Feminism's Drive to Subdue Men
In November 2003, I was first sent a review copy of a book by Oakland University professor of organizational behavior, Howard S. Schwartz. Read more
Published on December 22, 2005 by Chetly Zarko

5.0 out of 5 stars Absolutely Splendid.
I recall buying Revolt of the Primitive when it first came out in 2001, and, to put it mildly, it was not what I expected. Read more
Published on November 22, 2005 by Bernard Chapin

3.0 out of 5 stars Real Problems, Psychobable analysis
The subtitle, An Inquiry into the Roots of Political Correctness, makes a lot of promises that aren't kept. Read more
Published on February 17, 2003 by The Old Philosopher

5.0 out of 5 stars Very Tidy Treatment
This book is worth the time and money. It moves fast and is easy to follow becasue it is so interesting all the time, so it would make good reading for students. Read more
Published on December 13, 2002 by Aristotle's Beast

3.0 out of 5 stars Incomplete, partially correct diagnosis
To me, the riddle of feminism poses only half of a conundrum.

Why are women feminists? Why do they bash men so readily? Well, why do wolves have sharp teeth? Read more

Published on May 27, 2002 by Jack Maybrick

2.0 out of 5 stars Freudian approach to feminist primitivism fails to take root
Two things I wish I had know about this book up front were that the pricing is genuinely inexplicable and that it is a Freudian psychoanalytic approach to analyzing the subject of... Read more
Published on November 24, 2001 by Archimedes Tritium

5.0 out of 5 stars A BOMBSHELL
This book finally says what most intelligent heterosexual males have for some time either suspected or tacitly believed, and it says it seminally. Dr. Read more
Published on October 18, 2001 by K.E. Culbertson

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