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From Kitchen to Market: Selling Your Gourmet Food Specialty (Sell Your Specialty Food: Market, Distribute & Profit from Your Kitchen Creation) [Paperback]

Stephen Hall (Author)
4.1 out of 5 stars  See all reviews (15 customer reviews)

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Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation 5.0 out of 5 stars (6)
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Editorial Reviews

From Library Journal

How many of us have toyed with the idea of selling our favorite family recipes? The growing number of specialty food products on the market strongly suggests that people are doing more than just toying with the idea. Hall, a food industry consultant, has created a thorough guide to food marketing that is sure to help food entrepreneurs at all levels, from the rank beginner to the most experienced. Hall clearly points out possible pitfalls and concerns as he takes the reader step by step through the entire marketing process, offering guidelines on market research, packaging, pricing, and advertising. Interesting vignettes on actual successes and failures allow a realistic view of possible scenarios. The appendixes, which make up a good portion of the book and list trade shows, journals, associations, sample forms, and so forth, are a terrific quick resource that significantly enhance this already strong and well-written guide. Strongly recommended for public and academic libraries.
- Margaret B. Bartlett, Rochester Inst. of Technology, N.Y.
Copyright 1992 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Review

"Hall tells readers how to break into the specialty food industry. It’s all between the covers of this excellent guide." -- -Bookviews.com
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Product Details

  • Paperback: 288 pages
  • Publisher: Kaplan Business; 4 edition (June 1, 2005)
  • Language: English
  • ISBN-10: 0793199972
  • ISBN-13: 978-0793199976
  • Product Dimensions: 8.8 x 7.2 x 0.8 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Bestsellers Rank: #284,748 in Books (See Top 100 in Books)

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More About the Author

Stephen F. Hall
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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First Sentence:
The food industry, in general, and the specialty food industry, in particular, have yet to sanction specific guidelines for the use of many industry terms. Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Understanding the Food Industry, Code of Federal Regulations, United Parcel Service, Creating Your Own Success Niche, Gourmet Valley, Bittersweet Pastries, Government Printing Office, New England
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Customer Reviews

15 Reviews
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4 star:
 (4)
3 star:
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Average Customer Review
4.1 out of 5 stars (15 customer reviews)
 
 
 
 
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50 of 52 people found the following review helpful:
5.0 out of 5 stars Absolute must for aspiring food wholesalers!, June 8, 2003
By Travis C. Ward "C. William Anderson" (Silverton, OR United States) - See all my reviews
(VINE VOICE)   
This review is from: From Kitchen to Market (Sell Your Specialty Food: Market, Distribute & Profit from Your Kitchen Creation) (Paperback)
Having owned a specialty food store, and having developed a unique food product that distributors were interested in marketing through convenience and other specialty food stores (including McDonald's Express) I can attest to the accuracy of most of this book.

If you are already producing a great tasting product in a restaurant or Deli and making a living, you probably are wise to concentrate on expanding your retail business. If, however, you are tiring of the daily grind of running a small retail business, but wish to concentrate on producing your product rather than serving it to the public, then you probably have considered wholesaling.

Your wholesaling options are numerous. For marketing through supermarkets I advise you to thoroughly read Packaged Facts book, How To Get Your Product Into Supermarkets.

First, though, you should try marketing through more specialized channels. Health Food Stores, C-stores and nearby deli's and local grocery stores. In such cases you will absolutely need this book and will find it saves you serious bucks and a lot of questions posed to distributors, health officials and your suppliers. I know, because I spent months researching the options and not finding half the information that this book so succinctly provides.

Note: I had so little success finding the information that I chose to team up with a businessman and I became vice president of Billy Bob's Pot Pies in Canby, Oregon. The ill-fated franchise attempt resulted in me returning to work in the Middle East so I could save enough bucks to start producing my meat pies for specialty markets....

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40 of 41 people found the following review helpful:
5.0 out of 5 stars Practical and Strategic, April 10, 2001
By Shermain D. Hardesty (Davis, Ca United States) - See all my reviews
This review is from: From Kitchen to Market (Sell Your Specialty Food: Market, Distribute & Profit from Your Kitchen Creation) (Paperback)
I use From Kitchen to Market as the text for the weekend class that I teach through University of California Davis Extension, Getting Started in the Specialty Food Business. Hall's book is excellent; it is practical, not obtuse. He gets to the nitty-gritty of how to develop and launch a product. He also emphasizes the need to be market-oriented. You won't be guaranteed success just because you make a great tasting product; Hall discusses how you need to package,market and distribute your product effectively.
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34 of 35 people found the following review helpful:
5.0 out of 5 stars Excellent Guide For Speciality Food Startups, February 11, 2001
By OpenMinded (Maplewood, NJ USA) - See all my reviews
This review is from: From Kitchen to Market (Sell Your Specialty Food: Market, Distribute & Profit from Your Kitchen Creation) (Paperback)
After reading dozens of obtuse marketing studies on the speciality food business, I came across this book. What a delight! All the basic information an entrepenuer needs in one place. The author generously shares practical, authorative advice and guidance through very clear writing and diagrams. It's to-the-point and easy-to-read. The book is also well-organized, has a nice clean layout, and has great resource listings in back of book. Too good to be true? So far, it's been very helpful to me! Highly Recommended.
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Most Recent Customer Reviews

3.0 out of 5 stars Geared more towards taking existing business to next level
I did not find that this book was helpful for getting started with a food business. Lots of people start by selling small to local stores, at craft fairs, mall kiosks, etc. Read more
Published 8 months ago by Joyce Anne

2.0 out of 5 stars Didn't answer my questions
I was looking for help getting my product sold locally, and this was no help. After all the money I have spent trying to get my product sold, I wish I had the money I spent on... Read more
Published 24 months ago by R. Potter

4.0 out of 5 stars An informative guide for novices to the specialty food industry
Stephen Hall's book is a honest guide for aspiring food manufacturers who are new to the specialty food industry, and most importantly, who have limited funds to sustain a... Read more
Published on August 1, 2008 by Sharon Picone

4.0 out of 5 stars Well written, great guidlines but not right for everyone.
This is a good book, but not exactly what I was expecting. As a Small Business Consultant, I was asked to teach a class on marketing your food product for a local food incubator,... Read more
Published on April 17, 2008 by L. Kenny

2.0 out of 5 stars Missing the Obvious
My biggest questions are: What are the laws about the sale of food from the kitchen? Is a health inspection of the kitchen necessary? Read more
Published on February 11, 2008 by marsha

5.0 out of 5 stars Fantastic book for food start-ups
This book was recommended in a class at the local community college on starting a food business. There are
excellent examples of various business models and lots of... Read more
Published on October 5, 2007 by Holland Sutton

5.0 out of 5 stars Great book for people serious about starting a business
This book is a goldmine of information about the gourmet food business and how to get your product out there. Read more
Published on May 14, 2007 by Alyssa Boyle

3.0 out of 5 stars Very Helpful
The book was very helpful to me.It contains a lot of useful information.
Published on January 12, 2007 by Sybil Philip

4.0 out of 5 stars Good for a Start
The level of detail wasn't what I was hoping for, but it was a good book anyway. This book gives an overview of most aspects of marketing and selling food specialties... Read more
Published on January 3, 2007 by Joseph E. Sniezek

5.0 out of 5 stars A 'must' for any newcomer cook who would market a product
The gourmet food industry is perfect for entry-level food distribution in this country: it lends to testing new products, it doesn't require large start-up investment, and it's a... Read more
Published on November 5, 2005 by Midwest Book Review

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