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Absolut Sequel.: The Absolut Advertising Story Continues (Paperback)

~ (Author) "AS I THINK BACK TO THE BIRTH OF THE ABSOLUT CITIES CAMPAIGN IN 1988 with the arrival of ABSOLUT L.A., I can't help but smile..." (more)
Key Phrases: Grey Goose, Carl Horton, Los Angeles (more...)
4.5 out of 5 stars  See all reviews (4 customer reviews)
List Price: $30.00
Price: $22.80 & eligible for FREE Super Saver Shipping on orders over $25. Details
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  Hardcover, October 14, 2005 $40.10 $4.02 $3.94
  Paperback, October 14, 2005 $22.80 $6.75 $2.56

Frequently Bought Together

Absolut Sequel.: The Absolut Advertising Story Continues + Absolut Book.: The Absolut Vodka Advertising Story + Absolut: Biography of a Bottle
Price For All Three: $52.34

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  • This item: Absolut Sequel.: The Absolut Advertising Story Continues by Richard W. Lewis

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  • Absolut Book.: The Absolut Vodka Advertising Story by Richard W. Lewis

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  • Absolut: Biography of a Bottle by Carl Hamilton

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Editorial Reviews

Review

"...showed how postmodern cheekiness could sell a commodity product to a cynical crowd of bar-hopping fashionistas. " -- Advertising Age, November 14, 2005

"A compelling collection." -- WWD Scoop, September 2005

"An impressive effort..." -- Chicago Sun Times, September 12, 2005

"Fans of ABSOLUT BOOK-and there were a lot of them-will be happy about ABSOLUT SEQUEL." -- AdWeek, October 24, 2005


Review

"Seeing the many and varied iterations of the Absolut bottle ad concept inside one book only makes abundantly clear what an impressive effort it has been over the course of a quarter century."—Chicago Sun Times
See all Editorial Reviews

Product Details

  • Paperback: 288 pages
  • Publisher: Periplus Editions; with companion CD-ROM edition (October 15, 2005)
  • Language: English
  • ISBN-10: 0794603319
  • ISBN-13: 978-0794603311
  • Product Dimensions: 11.4 x 9 x 0.8 inches
  • Shipping Weight: 3.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon.com Sales Rank: #598,747 in Books (See Bestsellers in Books)

    Popular in this category: (What's this?)

    #68 in  Books > History > Europe > Sweden

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More About the Author

Richard W. Lewis
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Search Inside This Book:
Inside This Book (learn more)
First Sentence:
AS I THINK BACK TO THE BIRTH OF THE ABSOLUT CITIES CAMPAIGN IN 1988 with the arrival of ABSOLUT L.A., I can't help but smile. Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Grey Goose, Carl Horton, Los Angeles, New Jersey, Michel Roux, Goran Lundqvist, Ann Stokes, Carillon Importers, Joey Mazzaferro, Kitty Hall, Latin America, Mexico City, Patrick O'Neill, Pete Callaro, Peter Bunge, Two Virgins, Vanity Fair, Beat Crazy, Damien Hirst, Daniel Gaujac, Ketel One, Larry Geis, San Francisco, Sidney Frank, Tom Godici
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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This book cites 35 books:
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Absolut Sequel.: The Absolut Advertising Story Continues
60% buy the item featured on this page:
Absolut Sequel.: The Absolut Advertising Story Continues 4.5 out of 5 stars (4)
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Absolut Book.: The Absolut Vodka Advertising Story
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Absolut: Biography of a Bottle
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The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink
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4.5 out of 5 stars (4 customer reviews)
 
 
 
 
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4 of 5 people found the following review helpful:
5.0 out of 5 stars Absolut Necessity., October 17, 2005
By Michelle Chumash (Matawan, NJ United States) - See all my reviews
This review is from: Absolut Sequel.: The Absolut Advertising Story Continues (Hardcover)
This book is an Absolut MUST for any coffee table. Full of very informative stories about a lot of the ads and different campains that were released over the last 10 years or so. And it has a wonderful section dedicated to the fans of the ad campaign and all stuff Absolut.
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1 of 1 people found the following review helpful:
3.0 out of 5 stars As advertised, January 11, 2007
This book is good, but not as good as the first. I think it has some of the ads that are more obscure.
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5.0 out of 5 stars Fun Book Where the Story Continues, January 7, 2008
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This review is from: Absolut Sequel.: The Absolut Advertising Story Continues (Hardcover)
While I am not a drinker, I have always been impressed with the Absolut advertising program and its success. Absolut has set an example for product marketing to the extent that drinkers and non-drinkers have enjoyed the ads and take a moment to look. The successful advertising program has most likely made Absolut a known brand. The Sequel continues with the more recent ads. Having the first book I always wondered if there would be a Sequel. For anyone interested in art and advertising both books are an excellent source of inspiration.
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Most Recent Customer Reviews

5.0 out of 5 stars cool book
the book is good for absolut collectors.
I suggest to have it. regards
Published on February 24, 2006 by Valeria Menapace

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