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Editorial Reviews

Product Description

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find:
  • 5,000+ sales phrases for consumer and business-to-business products and services
  • a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage
  • a special section on the seven steps to writing winning slogans
  • Expert advice on how to target your message to specific audiences
Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."

About the Author

Edward Werz is the author of the very successful Letters That Sell and former executive vice president of Ascher-Gallant Publishing.

Sally Germain is editorial director for the Bureau for At-Risk Youth.

Product Details

  • Paperback: 160 pages
  • Publisher: McGraw-Hill; 1 edition (June 11, 1998)
  • Language: English
  • ISBN-10: 0809229773
  • ISBN-13: 978-0809229772
  • Product Dimensions: 8.6 x 8.4 x 0.5 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Bestsellers Rank: #44,930 in Books (See Top 100 in Books)

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More About the Author

Edward W. Werz
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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Inside This Book (learn more)
First Sentence:
WRITING persuasive copy is both a science and an art. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
copy that sells, winning slogans, body copy
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Descriptive Qualities, Write Copy That Sells, Seven Steps, Writing Winning Slogans
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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What Do Customers Ultimately Buy After Viewing This Item?

Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
58% buy the item featured on this page:
Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas by Edward Werz Paperback 4.0 out of 5 stars (27)
$10.17
Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas
24% buy
Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas by Richard Bayan Paperback 4.5 out of 5 stars (39)
$11.53
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
7% buy
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy by Maria Veloso Paperback 4.1 out of 5 stars (13)
$14.93
More Words That Sell
5% buy
More Words That Sell by Richard Bayan Paperback 4.4 out of 5 stars (16)
$10.17
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Customer Reviews

27 Reviews
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Average Customer Review
4.0 out of 5 stars (27 customer reviews)
 
 
 
 
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50 of 55 people found the following review helpful:
5.0 out of 5 stars One of the Better Writing Tools Published In Recent Years!, January 9, 1999
By A Customer
This review is from: Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas (Paperback)
     The Internet has opened doors of opportunity for many people to conduct online business. In order for them to successfully communicate their online marketing efforts it is necessary to produce Website content and online correspondence that will grab attention, inspire consumer confidence, and generate favorable results.      Following on the footheels of Words that Sell and Cybertalk that Sells, Contemporary Books has published Phrases that Sell to expand upon the selection of key words, phrases, and slogans available for the promotion of any product, service, and idea. This book is a literal gold mine of ideas that can be used for any kind of business correspondence. Online businesses should make use of this excellent writing tool!      The authors cover a variety of key topics and offer thousands of selections that will meet every marketing need and appeal to any targeted audience. Readers can simply thumb through this convenient and easy-to-use guide and select those phrases that will lend themselves to a particular use.      More than just a quick solution book, the authors go one step further by providing readers with an excellent primer on copywriting. They provide helpful tips on word usage, they help readers generate their own words, phrases, and slogans, and help them target messages to specific audiences. Readers will learn how to develop their own brainstorming skills that can be easily applied to any project.      This book offers fresh and exciting insight into creating top-notch marketing materials that will produce results. Lost for words? Add dramatic impact to any sales pitch with the help of this book. It is by far one of the better writing tools published in recent years. Must reading and use!
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20 of 22 people found the following review helpful:
5.0 out of 5 stars Excellent Help for the Writer, November 26, 2002
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This review is from: Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas (Paperback)
As a professional copywriter I will tell you that this is an excellent book and you would be well advised to have it at hand every time you write anything that is important to you --- especially sales letters and advertising material.
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16 of 17 people found the following review helpful:
4.0 out of 5 stars It works., August 17, 2001
This review is from: Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas (Paperback)
It saves you time, stress and heartache. While not the most original phrases you'll hever hear, it's a great source of inspiration.
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Most Recent Customer Reviews

5.0 out of 5 stars Great Resource for Great Action Headlines
This book was recommended by another author as one to have on the bookshelf. Easy to browse through, the "solid gold" phrases to choose from are categorized by topics. Read more
Published 1 month ago by Gail Gupton

3.0 out of 5 stars Found useful to a point
Somew good info on how and when to use the phrases - coverage of online usage.

Would recommend if and when you're well down the internet SEO, SEM route.
Published 3 months ago by Dr. Lance D. Chambers

4.0 out of 5 stars A somewhat disappointing tool, but still useful


I love language books. Dictionaries. Thesauri. Quotation collections. And collections of words and phrases. I love 'em all. Read more
Published 12 months ago by Jerry Saperstein

2.0 out of 5 stars Phrases that Sell - Didn't Inspire
A little disappointed with this one; the book has very general categories and alot of the solgans are replicated not only between different genres but also WITHIN the came... Read more
Published 14 months ago by Tina Landl

5.0 out of 5 stars Phrases that Sell
This book is really the ultimate phrase finder to help you with many Marketing items and ideas. Every experienced Marketer knows the process of convincing and persuadind customers... Read more
Published 16 months ago by Francesca Barba

4.0 out of 5 stars Phrases that sell!
Very well done! The books are fantastic and will sure help the team perform better. The delivery was on time, as expected! Thank You Amazon
Published 16 months ago by Sanjay Aikat

5.0 out of 5 stars Phrases that Sell
Six Seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you you've made your sale. Read more
Published 17 months ago by Jusuf Hariman

4.0 out of 5 stars If you have no other book of phrases, this is the one to buy!
Whether you are just beginning or a seasoned copywriter, Werz and Germain offer much help for you to promote products, services, and ideas. Read more
Published 18 months ago by Faye L. Bowring

4.0 out of 5 stars A Powerful Art of Words
This is a book, which no one would like his or her competitors to lay their hands on. What a masterful arrangement of words to create killer Ad copies and to make captivating... Read more
Published on August 14, 2008 by Nwankama Nwankama

5.0 out of 5 stars A Sandbox To Make Ideas Play For Communicating
Need a boost to make a weak creative idea to spring and communicate? Here you find phrases collected and offered according to logical and emotional paths: you start from a clue... Read more
Published on June 26, 2008 by Robecchi Mario

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