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Key Phrases: market your services, one accountant, Tom Peters, Wall Street Journal, New York (more...)

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Editorial Reviews

Product Description

"Crandall's book is sound and spectacular. Sound because his ideas are based on fundamental marketing principles. Spectacular because he has assembled in one book more helpful marketing ideas than one can use in a lifetime." -- Al Ries, author Focus: The Future of Your Company Depends on It "I have to love this book. There are tons of real ideas used by real companies. The best marketing book to come along in ages, whether your "customers" are internal or external." -- Bob Nelson, author 1001 Ways to Reward Employees and Consulting for Dummies "If you run a service business--or plan to--do yourself a service by reading Rick Crandall's 1001 Ways." -- Mack Hanan, author Consultive Selling "Real juicy. Another Crandall triumph. Great, practical ideas on every page. Real-life examples of techniques that work." -- Salli Rasberry, author Marketing Without Advertising "Nothing can put you on Easy Street or into bankruptcy court faster than marketing. If you care about company, buy this book." -- Robert Townsend, author Up the Organization "It could have been entitled Everything You Wanted to Know About Marketing But Were Afraid to Ask -- Jack Trout, author The New Positioning "The techniques described in these pages on how to market your services would cost you thousands of dollars in consultants' fees. It's all here in an easy-to-read style that gives you a game plan and the winning edge against your competitors--from everything you need to know about advertising to service that builds relationships to how to market on-line." -- Michael Michalko, author Tinkertoys (A Handbook of Business Creativity) This extraordinary book helps you find specific marketing and sales methods and ideas that can fit your style and your marketplace. The focus is on application, not theory. This idea-packed book is crammed with more than 1,001 specific examples--from the practical to the flamboyant--of how to market any services. Expect every idea here to give you two possibilities you can use. All the latest major marketing methods for every kind of business are here. From one-person businesses to major corporations like IBM, from restaurants to attorneys, there are more specific ideas here than in any other book. You'll get ideas on:

personal contacts
selling through seminars
sales techniques
trade show and event marketing
using newsletters to promote your services
low-cost ideas
brochures
advertising--print, TV, billboards, etc.
on-line marketing
strategic marketing
networking
and much more . . .

Rick Crandall, PhD, is a speaker and consultant who has written or edited five books on marketing in the last two years. He specializes in helping service professionals who hate to sell. He has helped services from accounting and law to construction. He has taught thousands of seminars on marketing, sales, and customer service. He won a Small Business Administration award and has been a speaker for Inc., magazine, Autodesk, Office Depot, the American Marketing Association, and many other organizations. He lives in the San Francisco Bay area.

About the Author

Rick Crandall, Ph.D., author of Marketing Your Services: For People Who Hate to Sell, is a professional writer, consultant, and entrepreneur. He has written and lectured for Inc. magazine and the American Marketing Association.

Product Details

Paperback: 400 pages
Publisher: McGraw-Hill; 1 edition (May 1, 1998)
Language: English
ISBN-10: 0809231581
ISBN-13: 978-0809231584
Product Dimensions: 10 x 7 x 1 inches
Shipping Weight: 1.8 pounds (View shipping rates and policies)

Average Customer Review: 4.7 out of 5 stars See all reviews (9 customer reviews)

Amazon.com Sales Rank: #135,545 in Books (See Bestsellers in Books)

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Inside This Book (learn more)

First Sentence:
You may be surprised to know that the most important thing you can do about your marketing is not choosing what methods you use but rather defining who you are. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
market your services, one accountant

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Tom Peters, Wall Street Journal, New York, Practice Builder Association, San Francisco, Southwest Airlines, Chris Frederiksen, Express Press, Smith Haughey, American Express, Jay Levinson, Marketing Arsenal, Ross Murphy

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Citations (learn more)

This book cites 22 books:

Guerilla Marketing for the Nineties: Revised Edition by Jay Conrad Levinson on 5 pages
SPIN Selling by Neil Rackham on page 44, and Back Matter
The Customer Comes Second: Put Your People First and Watch 'em Kick Butt by Hal Rosenbluth on page 31, and Back Matter
Positioning: The Battle for Your Mind by Al Ries in Front Matter, and page 336
Consultative Selling Advanced, Sixth Edition: The Hanan Formula for High-Margin Sales at High Levels by Mack Hanan in Back Matter

See all 22 books this book cites

2 books cite this book:

Professional Practice for Interior Designers, 3rd Edition by Christine M. Piotrowski ASID IIDA on page 351, page 368, and page 391
Marketing Without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success, Fourth Edition by Michael Phillips in Back Matter

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Customer Reviews

9 Reviews

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Average Customer Review

4.7 out of 5 stars (9 customer reviews)

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44 of 47 people found the following review helpful:

5.0 out of 5 stars A valuable resource for online businesses!, July 19, 1998

By A Customer

Many people have gone online to sell their products and services. Some are professionals and others are getting their feet wet for the first time. One thing is clear: everyone needs some creative ideas on how to market their products and services. Rick Crandall has written 1001 Ways to Market Your Services to offer over a thousand clever and very helpful ways in which online businesses can effectively market themselves.

Although the book was not intended to deal strictly with online marketing, the insight offered by this book can be directly applied to online marketing. Whether one is looking for effective and creative ways to draw people to a Website or offer a compelling sales pitch once they get there, this book is a great resource. For instance, readers will find plenty of useful information on how to plan radio, television, and printed media campaigns that could be used to draw people to a Website. We have already seen traditional media used to draw pot! ential customers to Websites. This book will show readers the way to effectively do it.

The book is broken down into a number of chapters dealing with various marketing methods and offers some great ideas on how to get the message out. The author calls upon his own experiences as well as from the exploits of others to demonstrate strategies that really do work. While the author expresses a great amount of enthusiasm for marketing he does draw the line on some practices that may rub the wrong way and cast suspicion upon the integrity of the marketing business. He walks a fine line and his sound advice should be followed to the letter.

Sometimes the greatest value of a book is the lasting impression it leaves on people. This book gave me new marketing vision. As I read this book I was able to see my services and myself in new light. I was also able to come up with my own spin on how to market my own services. This book is fun and easy to read. You won't be ! able to put it down. It is highly recommended!

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15 of 15 people found the following review helpful:

5.0 out of 5 stars Lots of great real ideas / examples!, September 5, 2003

By	"nn360" (Mill Valley, CA United States) - See all my reviews

This book is different than any other marketing book. The author's other book explains marketing really well. This book gives more than 1001 examples of how people have really done successful marketing. The book has twenty-five or thirty chapters on every marketing topic you can think of, from the Internet, to postcards, to customer service, to sales, to publicity. In other words, you go to the type of marketing you are interested in and read the examples of what other people have done. Within the first few pages of that topic your head will be filled with many brilliant ideas. Some you can borrow directly. Some you can combine. Some you can adapt.

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4 of 4 people found the following review helpful:

5.0 out of 5 stars Do yourself a favor and buy this book, October 2, 2005

By	Virtually 9 to 5 "Wendy" (Mid-Michigan) - See all my reviews

This book is geared towards mostly small businesses and even micro businesses like mine. I recommend this book to ANYONE with no background in sales or marketing. Anyone can use the number of great ideas in it.

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Most Recent Customer Reviews

5.0 out of 5 stars better than 5 stars
an investment especially for pr and marketing professionals
fantastic ideas that really work
a must have for anyone in business or non profit

Published 10 months ago by msw candidate

5.0 out of 5 stars Bullet Points!
This book reads much like bullet points - no wasted language - just straight to the points without fluff. Great book for those relatively new to marketing.

Published on May 8, 2005 by Kimberly Schenk

5.0 out of 5 stars A Quick Start Tips For the Beginner
"1001 Ways to Market Your Services" is broken down into a number of small chapters dealing with various marketing methods and offers some great ideas on how to get the message... Read more

Published on January 15, 2003 by A. Petrotchenkov

4.0 out of 5 stars #1002 Market YOU!
This book has some great tips, but when it comes to marketing your services, nothing replaces a *personal* publicity plan. Read more

Published on May 27, 2001 by Marion E. Gold

3.0 out of 5 stars Good information
This book has good information and is very good for people with limited marketing experience and ideas. It does not give much detail on setting up a marketing campaign. Read more

Published on November 3, 2000 by Jennifer Woodard

5.0 out of 5 stars A really great book, loaded with help!
This book is ideal for any businessperson who wants to promote his/her sales. The book is loaded with ideas on how to get people to know about your company and your products or... Read more

Published on June 29, 1998

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