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Social Networking: The Essence of Innovation (Paperback)

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3.5 out of 5 stars See all reviews (2 customer reviews)

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Marketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber
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Product Description

Social network analysis (SNA) is a technique used to determine knowledge flows and gaps in mapping social networks for various knowledge types. In "Social Networking: The Essence of Innovation", how social networking and SNA can influence innovation in an organization is discussed through the presentation of a broad range of concepts, examples, and cases. Author Jay Liebowitz presents strategies for developing personal knowledge networks; linking social networking to innovation and strategic intelligence; and exploring synergies between knowledge management, business intelligence, and competitive intelligence. An introduction to SNA is then given and followed by case studies and an exploration of applications, including knowledge mapping and the analysis of organizations. Finally, the software systems devoted to these areas are described, the results they have achieved are cited, and what the future might hold for social networking is put forth in this essential guide for managers, executives, business analysts, educators, and strategic planners.

Product Details

Paperback: 136 pages
Publisher: The Scarecrow Press, Inc. (March 28, 2007)
Language: English
ISBN-10: 0810858576
ISBN-13: 978-0810858572
Product Dimensions: 8.9 x 5.9 x 0.5 inches
Shipping Weight: 7.2 ounces (View shipping rates and policies)

Average Customer Review: 3.5 out of 5 stars See all reviews (2 customer reviews)

Amazon.com Sales Rank: #731,673 in Books (See Bestsellers in Books)

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	43% buy the item featured on this page: Social Networking: The Essence of Innovation 3.5 out of 5 stars (2) $29.92
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1 of 2 people found the following review helpful:

2.0 out of 5 stars unfortunately we'll never know, March 30, 2008

By	R Green (Los Angeles, CA) - See all my reviews

Selling books is almost like building a social network. Find early adopters to share the value and message. Unfortunately with a retail price tag of $35 for a paperback, I'll never know the value of this book. Good luck to the publisher/author...

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1 of 3 people found the following review helpful:

5.0 out of 5 stars Trusted Social Network, November 28, 2007

By	S. Hota - See all my reviews (REAL NAME)

Social networking is evolving in the Internet with untold examples like facebook, orkut, mind space. But ask yourself which is these sites has a trust in built in them. So also i found this book doesn't focus in detail on building a trusted social network. There is one (www.collabotrade.com), which is growing in the internet and has the capability in building social network, do trading and organize events in one window. Hope this review gives a thought to the author in coming up with a new chapter in the new edition.

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