Review
"Budd, Craig, and Steinman reach across the conceptual and methodological gulf between 'cultural studies' and 'political economy' to address the impact of commercialized television on our cultural and physical environments, highlighting the interconnectedness of the ostensibly discrete categories of culture, nature, and economics... But they do not stop there-they foreground the social movements seeking to engage and ameliorate the influence of corporate commercialism. Read this book. Ask your friends to read this book. It's important." --
Jackie Byars, Wayne State University"Consuming Environments is an excellent introduction to the issue of commercial broadcasting, the peculiar culture it generates, and the political and environmental problems to which it contributes." --
Robert W. McChesney, University of Wisconsin-Madison"This important book skillfully draws reader's attention to what goes on 'behind' the TV set as well as in front of it." --
Ramona Curry, University of Illinois at Urbana-Champaign
Product Description
This is an exploration of how much TV people watch, why they watch too much, and what they see. The authors argue that while people may have good reasons for watching television, they seem to be unaware that such habits might be harmful to their environmental health. The book examines how advertising and media companies have shaped the commercial content of most television, tracing industry motives and operations and their increasing concentration in fewer hands. Intended for readers concerned about the impact of media on the environment as well as those interested in critical studies of television, this work combines close analyses of television as an industry with perspectives drawn from environmentalist, feminist and multicultural studies. Using detailed examples illustrated with images from actual commercials, news broadcasts and television shows, the authors demonstrate how ads and programmes are put together in complex ways invisible to viewers. They argue that television's appeal requires its methods to remain hidden so that viewers believe they control their response to and the meaning of what they watch. They place contemporary television in historical context - from its roots in department store windows to its future in the new media environment - and they offer specific ways to counteract the effects of TV and overconsumption's assault on the environment.