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Editorial Reviews
Amazon.com Review
Get Clients Now: A 28-Day Marketing Program for Professionals and Consultants, by business coach C.J. Hayden, lays out a very precise marketing and sales system actually designed to be completely customized for optimal effectiveness by anyone in the service industry. Employing a "cookbook model" to help readers create this individualized action plan, it first shows how to determine which ingredients are missing from current marketing and sales activities and then suggests the specific tools and tactics that will immediately get a successful effort underway. The truly unique part of this book, however, begins in chapter 6, which breaks down Hayden's explicit four-week system into 28 separate sections that are meant to be read and acted upon one day at a time. The volume's final part, called "The Strategies," then outlines a collection of practical "marketing recipes" that correspond to various plans of attack determined earlier in the process. Each offers realistic tips (on topics such as direct contact and follow-up, networking and referral building, and writing and publicity) that directly correspond to the personal goals, strengths, and weaknesses readers already have identified. Further advice and inspirational anecdotes from recognized experts, along with additional resources, are also interspersed throughout the text. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.
Review
...a brilliant and effective 28-day marketing program... readers can inject into their marketing efforts... and dramatically increase their client base... -- Bookwatch, June 1999
...a step-by-step action plan for getting clients...a true cookbook approach that helps structure thinking and action. -- Stern's Management Review, Feb. 20, 2001
...helps readers discover what is missing from their current marketing... activities and how to choose the best course of action. -- Accounting Today, April 25, 1999
...provides readers with the inspiration and instruction necessary to attract new clients... a complete marketing and sales system... -- Business to Business, May 1999
Many professionals and consultants have no idea how to market... This book spells out a 28-day marketing program for them. -- Orange County Register Santa Ana, CA, April 12, 1999 --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews
Get Clients Now: A 28-Day Marketing Program for Professionals and Consultants, by business coach C.J. Hayden, lays out a very precise marketing and sales system actually designed to be completely customized for optimal effectiveness by anyone in the service industry. Employing a "cookbook model" to help readers create this individualized action plan, it first shows how to determine which ingredients are missing from current marketing and sales activities and then suggests the specific tools and tactics that will immediately get a successful effort underway. The truly unique part of this book, however, begins in chapter 6, which breaks down Hayden's explicit four-week system into 28 separate sections that are meant to be read and acted upon one day at a time. The volume's final part, called "The Strategies," then outlines a collection of practical "marketing recipes" that correspond to various plans of attack determined earlier in the process. Each offers realistic tips (on topics such as direct contact and follow-up, networking and referral building, and writing and publicity) that directly correspond to the personal goals, strengths, and weaknesses readers already have identified. Further advice and inspirational anecdotes from recognized experts, along with additional resources, are also interspersed throughout the text. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.
Review
...a brilliant and effective 28-day marketing program... readers can inject into their marketing efforts... and dramatically increase their client base... -- Bookwatch, June 1999
...a step-by-step action plan for getting clients...a true cookbook approach that helps structure thinking and action. -- Stern's Management Review, Feb. 20, 2001
...helps readers discover what is missing from their current marketing... activities and how to choose the best course of action. -- Accounting Today, April 25, 1999
...provides readers with the inspiration and instruction necessary to attract new clients... a complete marketing and sales system... -- Business to Business, May 1999
Many professionals and consultants have no idea how to market... This book spells out a 28-day marketing program for them. -- Orange County Register Santa Ana, CA, April 12, 1999 --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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potential referral partner, referral building, get clients now, referral partners, marketing pipeline, networking venues, niche definition, getting presentations, marketing cycle, writing venues, daily scores, marketing kit, marketing action plan, contact management system, speaking venues, filling the pipeline, morning review, business buddy, advertising venues, selling script, chosen stage, print newsletter Key Phrases - Capitalized Phrases (CAPs): (learn more)
Daily Actions, Action Worksheet, Special Permission, Main Course, Tracking Worksheet, The Setup, Action Plan Menu, Yellow Pages, Chamber of Commerce, Persistence Effect, The San Francisco Foundation, Joan Friedlander, Effective Marketing Strategies New!
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Front Cover | Table of Contents | First Pages | Index | Surprise Me!
potential referral partner, referral building, get clients now, referral partners, marketing pipeline, networking venues, niche definition, getting presentations, marketing cycle, writing venues, daily scores, marketing kit, marketing action plan, contact management system, speaking venues, filling the pipeline, morning review, business buddy, advertising venues, selling script, chosen stage, print newsletter Key Phrases - Capitalized Phrases (CAPs): (learn more)
Daily Actions, Action Worksheet, Special Permission, Main Course, Tracking Worksheet, The Setup, Action Plan Menu, Yellow Pages, Chamber of Commerce, Persistence Effect, The San Francisco Foundation, Joan Friedlander, Effective Marketing Strategies New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
This book cites 11
books:
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- Think and Grow Rich by Napoleon Hill on page 53, and page 77
- Think and Grow Rich: The Landmark Bestseller--Now Revised and Updated for the 21st Century by Napoleon Hill on page 53, and page 77
- Guerilla Marketing for the Nineties: Revised Edition by Jay Conrad Levinson in Front Matter, and page 103
- Secrets of Closing the Sale by Zig Ziglar on page 89
- Looking Good in Print by Roger Parker on page 194
See all 11 books this book cites
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