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Get Clients Now!(TM): A 28-Day Marketing Program for Professionals and Consultants
 
 
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Get Clients Now!(TM): A 28-Day Marketing Program for Professionals and Consultants [Paperback]

C. J. Hayden (Author)
4.6 out of 5 stars  See all reviews (64 customer reviews)

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Editorial Reviews

Amazon.com Review

Get Clients Now: A 28-Day Marketing Program for Professionals and Consultants, by business coach C.J. Hayden, lays out a very precise marketing and sales system actually designed to be completely customized for optimal effectiveness by anyone in the service industry. Employing a "cookbook model" to help readers create this individualized action plan, it first shows how to determine which ingredients are missing from current marketing and sales activities and then suggests the specific tools and tactics that will immediately get a successful effort underway. The truly unique part of this book, however, begins in chapter 6, which breaks down Hayden's explicit four-week system into 28 separate sections that are meant to be read and acted upon one day at a time. The volume's final part, called "The Strategies," then outlines a collection of practical "marketing recipes" that correspond to various plans of attack determined earlier in the process. Each offers realistic tips (on topics such as direct contact and follow-up, networking and referral building, and writing and publicity) that directly correspond to the personal goals, strengths, and weaknesses readers already have identified. Further advice and inspirational anecdotes from recognized experts, along with additional resources, are also interspersed throughout the text. --Howard Rothman

Review

...a brilliant and effective 28-day marketing program... readers can inject into their marketing efforts... and dramatically increase their client base... -- Bookwatch, June 1999

...a step-by-step action plan for getting clients...a true cookbook approach that helps structure thinking and action. -- Stern's Management Review, Feb. 20, 2001

...helps readers discover what is missing from their current marketing... activities and how to choose the best course of action. -- Accounting Today, April 25, 1999

...provides readers with the inspiration and instruction necessary to attract new clients... a complete marketing and sales system... -- Business to Business, May 1999

Many professionals and consultants have no idea how to market... This book spells out a 28-day marketing program for them. -- Orange County Register Santa Ana, CA, April 12, 1999
See all Editorial Reviews

Product Details

  • Paperback: 224 pages
  • Publisher: AMACOM; 1st edition edition (March 31, 1999)
  • Language: English
  • ISBN-10: 0814479928
  • ISBN-13: 978-0814479926
  • Product Dimensions: 9.8 x 6.9 x 0.8 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (64 customer reviews)
  • Amazon Bestsellers Rank: #151,982 in Books (See Top 100 in Books)
    #48 in  Books > Business & Investing > Marketing & Sales > Marketing > Multilevel

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More About the Author

C. J. Hayden
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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Inside This Book (learn more)
First Sentence:
Marketing is telling people what you do ... over and over. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
success ingredient projects, action plan menu, potential referral partners, enough phone numbers, model marketing letters, service business marketing, success ingredients, get clients now, tracking worksheet, referral building, getting presentations, action worksheet, marketing cycle, marketing pipeline, networking venues, telemarketing skills, target market definition, marketing kit, contact management system, speaking venues, morning review, filling the pipeline, business buddy, selling script, advertising venues
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Daily Scores, The Setup, Yellow Pages, Effective Marketing Strategies, Chamber of Commerce, Caterina Rando, Conrad Levinson, Guerrilla Marketing, San Francisco Foundation, Brian Azar, Margo Komenar, Shannon Seek, Tony Alessandra, Warner Books, Where Do You Start, Coaches Training Institute, Electronic Marketing, Newcastle Publishing, Nido Qubein, Robert Middleton
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Customer Reviews

64 Reviews
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 (47)
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 (10)
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 (5)
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Average Customer Review
4.6 out of 5 stars (64 customer reviews)
 
 
 
 
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64 of 66 people found the following review helpful:
5.0 out of 5 stars Use this cookbook with the help of a business coach., April 8, 2003
By Harinath Thummalapalli (Austin, TX United States) - See all my reviews
(REAL NAME)   
This review is from: Get Clients Now!(TM): A 28-Day Marketing Program for Professionals and Consultants (Paperback)
If you have recently started your own small business and are wondering how you can ramp up on your knowledge of sales & marketing, this book gives you a fantastic start. Most entrepreneurs are experts at something that has a need in the market (and hence they start a company to fill that need profitably), but are typically beginners at everything else that a successful startup business demands. After struggling for more than two years trying to make my own startup business successful, I hired a business coach to help me fill the void in knowledge with regards to sales & marketing. She recommended this book right off the bat.

The book starts by explaining the 6 different marketing strategies that are available to most businesses and their effectiveness. These six strategies are - 1. Direct contact and follow up, 2. Networking and referral building, 3. Public Speaking, 4. Writing and Publicity, 5. Promotional Events, and 6. Advertising in that order. The next two chapters focus on the marketing/sales cycle and setting your own goals. The book then launches into outlining 'The System' - their 28 day marketing program that is geared towards increasing your bottom line. The last part of the book focuses on strategies for specific problems you may be running into with implementing the system. The whole book is just 10 chapters in about 200 pages. Very efficient and effective in getting results.

There are a lot of worksheets throughout the book that the reader can use. This book is most effective when you use it with the help of a business coach. There is a lot more to becoming successful in sales & marketing than just understanding the basic theory. Even though the book does a great job of arming you with detailed knowledge and incredible confidence, you still need someone with experience to guide you through this process to get the best results.

This 28 day program will be slightly different for everyone who follows it because of the unique situation you may be in. But if repeated several times, you will see better and better results. The best part about the book is that it demystefies sales & marketing and gives you a systematic approach that you can follow. It is as simple as that. And, you will know quickly if the system works for you (it's only a 28 day commitment). When I read the book, I was a bit taken aback thinking 'Is this it? Is it that simple?'. I spent a little time trying to compare the book to the recognized text books in the field and finally decided to just put it to the test myself. I tried a few things that the book recommended and saw instant results!

Sure, there is more to sales & marketing and you will discover it over time with experience (as it applies to your specific business). But no other book gives you this much information in such a short time. Good luck with your business and definitely seek the assistance of a business coach!

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46 of 47 people found the following review helpful:
5.0 out of 5 stars Create an action plan that gets results!, November 29, 2003
This review is from: Get Clients Now!(TM): A 28-Day Marketing Program for Professionals and Consultants (Paperback)
I hate marketing. I can write a marketing plan that is as good as they come, but when it comes to doing the marketing, I absolutely can't stand it. It scares me. This book avoids all the fluff of the marketing plans that the MBA books teach you to write. Instead, Hayden gets down to the basics of creating an action plan that will take you from where you are right now to one giant step closer to closing a big sale in 30 days.

The process is simple: 1) Decide where you are stuck. You may be stuck getting prospects or following up, for example. 2) Decide which marketing strategies you will use. THE STRATEGIES YOU CHOOSE WILL DEPEND ON WHERE YOU ARE STUCK IN YOUR MARKETING PROCESS AND ON YOUR OWN TALENTS AND INTERESTS. You may, for instance, pursue a strategy of public speaking, if your goal is to build your contact list. 3) Set your long-term and 30-day goals. 4) Create a list of daily actions for the 30 days.

I was so enthused to have something so simple (1 page) yet more concrete than any 20-page plan I'd ever written that I couldn't help but dive in.

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46 of 48 people found the following review helpful:
5.0 out of 5 stars Bravo! Hayden delivers a self-marketing solution that works!, May 27, 1999
By Teacher-mk (California, USA) - See all my reviews
This review is from: Get Clients Now!(TM): A 28-Day Marketing Program for Professionals and Consultants (Paperback)
C.J. Hayden provides an efficient, user-friendly, step-by-step program that anyone can customize and follow. It leaves postulating and theorizing to those who want to simply talk about self-promotion and marketing, and pragmatically zeros in on creating the action plan needed to materialize success. I know, because I tried the program to increase my own client base and it worked. I also introduced the program to a number of my small business clients, and we all want to thank C.J. for this significant contribution to courageous entrepreneurs everywhere!
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Most Recent Customer Reviews

4.0 out of 5 stars A simple but brilliant idea
A simple idea: the author took all the things you know you should be doing in marketing (and a few you didn't even realize) and came up with a plan/recipe to follow so that you... Read more
Published 1 month ago by Alan Salmi

2.0 out of 5 stars It's exactly what you think it's going to be
This book is set in an absolutely atrocious font that would perhaps be better suited for a title on Tarot card reading, or Angels, or pretty much anything other than marketing... Read more
Published 6 months ago by orangekay

4.0 out of 5 stars Great book! I am coaching several business clients around it
this is a nuts and bolts approach to marketing based on the premise that consistency is the key to marketing. Read more
Published 6 months ago by Regina Hudson De Corona

5.0 out of 5 stars Awesome Book, Great Idea
One of the most actionable and useful "how to" books I've ever read. The cookbook approach was an excellent way to present the material. Read more
Published 8 months ago by M. Goldenberg

4.0 out of 5 stars The Magic is in the Method
As a client attraction marketing coach for solopreneurs in the healing arts, I have chased just about every book, home study system, dvd, etc on the market that promises THE... Read more
Published 10 months ago by Deah CurryPhD

4.0 out of 5 stars Get Clients Now!
I like it! It puts you to work. C.J. Hayden seems to be truthful in her beliefs and practices what she preaches. Read more
Published 12 months ago by J. P. Jansen

4.0 out of 5 stars Solid advice!
Well written and wel presented, this book is a very good step-by-step guide to building a client base.
Published 12 months ago by Brad Wohlander

5.0 out of 5 stars very good ideas
very precise, very specific ideas and ways of thoughts. i read a few pages, and started using it right away. basic book, but a good one.
Published 12 months ago by S. Tadmor

5.0 out of 5 stars A must have book for everyone in sales
"I have all the clients I need" bologna. As a business coach and trainer I have actually had sales people tell me that, trust me, it's bologna. Read more
Published 14 months ago by Michael B. Loewenthal

3.0 out of 5 stars Could not read it
I bought this book over Book Yourself Solid, based on reviews of both. I started reading GCN when it arrived and put it down quickly. Read more
Published 14 months ago by Karen Tiede

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