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Editorial Reviews
Review
"[Iwabuchi's] detailed discussion, articulated in terms of the latest cultural and globalization theories, is very illuminating. Offering, as it does, a challenge to the notion that 'global' really means 'the West', this book is highly recommended as course reading for both Japanese and Media Studies."--Mark McLelland , M/C Reviews "[A]n engaging and timely book. Its focus on Japan and Asia in the context of debates about Western-centric globalization processes is fresh and welcome... [Iwabuchi] has written a fascinating, well-researched, and original book."--Matthew Allen, Journal of Asian Studies "Recentering Globalization offers a rich and complex understanding of cultural flows between Japan and other parts of Asia-primarily Taiwan, Hong Kong, and Singapore-and provides a valuable perspective on studies of globalization that have been centered around Europe and the U.S... It ... will appeal to a broad range of readers in business administration and cultural studies."--Joshua Hotaka Roth, Journal of Asian Business "Iwabuchi offers a powerful critique to the 'cultural imperialism' thesis by allowing for the importance of audience reception... [T]his is a refreshing and original book by a Japanese intellectual. More the hope that it will speedily enter into a popular press Japanese translation."--Geoffrey C. Gunn, Journal of Contemporary Asia F[F]ascinating... [T]he book is well worth a read."--Brian Moeran, Copenhagen Journal of Asian Studies Abstract in Business Horizons. Also reviewed in Asahi Shimbun/International Herald Tribune, CHE and boundary 2. Featured in Asia-Pacific Perspectives
Product Description
Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region.
Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan.
Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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transnational cultural power, intraregional cultural flows, popular cultural flows, transnational regional modernity, indigenized modernities, cultural odor, cultural indigenization, global cultural power, transnational media industries, nese popular culture, capitalist nostalgia, cultural discount, transnational cultural flows, social vigor, same temporality, transnational imagination, yoron chósa, cultural power relations, cultural proximity, cultural imperialism thesis, global localization, global mass culture, cultural hybridization, familiar difference, localization strategies Key Phrases - Capitalized Phrases (CAPs): (learn more)
Hong Kong, East Asian, United States, Tokyo Love Story, Dick Lee, South Korea, Beverly Hills, World War, Asia Bagus, Magic Stone, Wong Kar-wai, Entertainment Group, Japanization of Asia, Asian Japanese, Japan's Asian, Leslie Cheung, Pony Canyon, Sony Music Taiwan, Akurosu Henshüshitsu, Faye Wong, Fourth Channel, Komuro Tetsuya, News Corp, Shanghai Performance Doll, Tokyo Disneyland New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
transnational cultural power, intraregional cultural flows, popular cultural flows, transnational regional modernity, indigenized modernities, cultural odor, cultural indigenization, global cultural power, transnational media industries, nese popular culture, capitalist nostalgia, cultural discount, transnational cultural flows, social vigor, same temporality, transnational imagination, yoron chósa, cultural power relations, cultural proximity, cultural imperialism thesis, global localization, global mass culture, cultural hybridization, familiar difference, localization strategies Key Phrases - Capitalized Phrases (CAPs): (learn more)
Hong Kong, East Asian, United States, Tokyo Love Story, Dick Lee, South Korea, Beverly Hills, World War, Asia Bagus, Magic Stone, Wong Kar-wai, Entertainment Group, Japanization of Asia, Asian Japanese, Japan's Asian, Leslie Cheung, Pony Canyon, Sony Music Taiwan, Akurosu Henshüshitsu, Faye Wong, Fourth Channel, Komuro Tetsuya, News Corp, Shanghai Performance Doll, Tokyo Disneyland New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
This book cites 27
books:
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12
books
cite this book:
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- Far Eastern Economic Review by Univ Washington Press in Back Matter (1), and Back Matter (2)
- The Location of Culture (Routledge Classics) by Homi K. Bhabha in Back Matter (1), and Back Matter (2)
- Stuart Hall: Critical Dialogues in Cultural Studies (Comedia) by Kuan-Hsing Chen in Back Matter (1), and Back Matter (2)
- The Lion King (part Of Storybook Music Box) by Disney Press in Back Matter (1), and Back Matter (2)
- Cultural Studies: Volume 3, Issue 2 (Cultural Studies Journal) by Ien Ang in Back Matter (1), and Back Matter (2)
See all 27 books this book cites
- Pikachu’s Global Adventure: The Rise and Fall of Pokémon by Joseph Tobin on page 77, and Back Matter
- Millennial Monsters: Japanese Toys and the Global Imagination (Asia: Local Studies / Global Themes) by Anne Allison in Back Matter (1), and Back Matter (2)
- Asian Media Studies: Politics of Subjectivities by John Nguyet Erni in Front Matter
- A World of Regions: Asia And Europe in the American Imperium (Cornell Studies in Political Economy) by Peter J. Katzenstein in Back Matter
- Convergence Culture: Where Old and New Media Collide by Henry Jenkins on page 160
See all 12 books citing this book
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What Do Customers Ultimately Buy After Viewing This Item?
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83% buy the item featured on this page: Recentering Globalization: Popular Culture and Japanese Transnationalism$18.25 |
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6% buy Japanamerica: How Japanese Pop Culture Has Invaded the U.S. $11.56 |
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4% buy The Japanese Mind: Understanding Contemporary Japanese Culture $11.53 |
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4% buy An Introduction to Japanese Society, Second Edition $25.80 |
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