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~ (Author), Laura Kim (Author) "If God wanted us to sell ourselves, he wouldn't have given us agents, publicists, advertisers, or evangelicals..." (more)
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Product Description

• Every film student needs this book • Insights from top industry executives, critics, and filmmakers • Perfect for film festivals or anywhere independent films are shown or discussed

The explosion of independent cinema over the past fifteen years has created thousands of would-be filmmakers, all dreaming of becoming the next Quentin Tarantino or Steven Soderbergh—and all working away like beavers, making thousands of independent films. But what do they do once the movie is made? In I Wake Up Screening, powerhouse authors John Anderson and Laura Kim tell emerging filmmakers how to (and how not to) get their movies talked about, written about, sold, and seen. The authors’ advice is supported by insightful interviews with more than sixty top industry insiders, all offering priceless behind-the-scenes tips and tricks. Making a film isn’t the end anymore—it’s only the beginning. I Wake Up Screening can make the difference between a movie that gets into theaters and one that ends up on the floor of the director’s bedroom closet.



About the Author

John Anderson, chief film critic at Newsday, is a past member of the selection committee of the New York Film Festival as well as a member and two-time past chair of the New York Film Critics Circle, a member of the National Society of Film Critics, and a member of the National Book Critics Circle. He lives in Los Angeles.

Laura Kim is the executive vice president of marketing and publicity for Warner Independent Films. Previously the senior vice president for the publicity firm mPRm, she has worked on such films as American Splendor, Dirty Pretty Things, The Pianist, and Being John Malkovich. She lives in Los Angeles.

Product Details

  • Paperback: 224 pages
  • Publisher: Billboard Books; 1st edition (April 1, 2006)
  • Language: English
  • ISBN-10: 0823088987
  • ISBN-13: 978-0823088980
  • Product Dimensions: 9 x 5.9 x 0.7 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon.com Sales Rank: #666,007 in Books (See Bestsellers in Books)

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John Anderson
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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If God wanted us to sell ourselves, he wouldn't have given us agents, publicists, advertisers, or evangelicals. Read the first page
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New York, Los Angeles, Springer Berman, John Sloss, Lions Gate, American Splendor, Amy Taubin, Bob Berney, Jeremy Walker, Cassian Elwes, Better Luck Tomorrow, Geoff Gilmore, Kenneth Turan, Manohla Dargis, Mark Pogachefsky, Scott Macaulay, Fox Searchlight, Jeff Dowd, Jeff Hill, Michael Barker, Park City, Peter Broderick, Sharon Waxman, Strand Releasing, Sundance Film Festival
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4.7 out of 5 stars (6 customer reviews)
 
 
 
 
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6 of 6 people found the following review helpful:
5.0 out of 5 stars MUST READ - If you make a film you must read this book, April 7, 2006
Think of yourself running in a mile-long race - you kill yourself to finish the mile, and when you can see the tape, you find out you have four more miles to go!

That's exactly how the authors frame the problem for a filmmaker. You got the money scraped together, you shot your film, you've been in post cutting the film, and then (and perhaps only then) do you become aware of the millions of details, hurdles, and pitfalls that lie between you and bliss - a theatrical release. The authors love film, and want nothing more than for your film to find an audience...but how? This is where the step-by-step analysis of dealing with PR, producer-reps, attorneys, media and buyers all get outed in fascinating detail. The tone of the book is encouraging overall, but stern in its advice when necessary, i.e. "Don't ask a film critic what they thought of a particular film." The juicy vignettes are funny and poignant. They have been around the block a few times, from LA to Cannes and everywhere inbetween, and the experience shines through in their examples of how things good and bad happen to unsuspecting filmmakers. The Sundance stories are a hoot!

First-time filmmakers who have already made their film should be forewarned - you may be deeply depressed by how tiny and incestuous the business is, especially for the top sales and producer rep talent. And there are some very unhappy endings for a lot of films, truth be told. But even at the end of the line, as our faithful authors tell us, there is still self-distribution. About the only ones in the business who get short shrift in this book are actors - notably the ones who don't support their film during festivals.

Ultimately, this book captures the vibe of indie film admirably. This book should be read alongside "The Big Picture", and the comparison/contrast will make you never want to see a blockbuster again. If there is an Independent Spirit Award for how-to books about film, this should be a nominee. Read it, and you will be much more prepared to reach the real finish line - your world premier at the film festival of your dreams.

Picky detail - this edition needs copyedited and proofread. There are too many repetitions of who's who (after the 59th reference you *know* Kenneth Turan is a film critic for the LA Times) and the chapters are too discrete - too close to a textbook assignment. The flow is there, though, and the whole is greater than the sum of its parts. A good scrubbing is all it needs, not surgery.
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5 of 5 people found the following review helpful:
5.0 out of 5 stars A kick-ass and informative look at marketing indie films. , April 1, 2006
This book appeared in my mailbox recently, I'm not sure how. But I'm glad it did. (And I wish it had appeared in my mailbox three years ago.)

"I Wake Up Screening" is an excellent guide to the ups and downs & ins and outs of getting a film out of your bedroom and into the world. It covers, with humor and aplomb, the details of fixing mistakes BEFORE you start shooting, how to get into festivals (and why you shouldn't rush to do so), and how to keep your sanity and humility in a world that is heavily populated with large budgets and larger egos.

A lot of people recommend that anyone wanting to "get into Hollywood" study films and read books like "The Kid Stays in the Picture", "The Art of War" and Machiavelli's "The Prince". While stuff like that is good for dreaming and scheming of becoming a cross between Cecil B. DeMille and Montgomery Burns, I'd recommend that for every two books like that, you read a book like this. And I'd especially recommend that you read THIS book.

Michael W. Dean
Author, "$30 Film School"
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Holy Good Book!, April 9, 2006
This is a really good book, hard to stop reading, because it's so lively and well written by two respected indie pros -- a film critic and a publicity whiz -- giving advice and interviewing other pros. Great for anyone who wants to know who the players are and understand the reality and mystery of how independent films get to the big screen, and how they're handled on their way there by the filmmakers, press, publicists, reps, agents, festivals and distributors. It's a page turner you'll want to read straight through and go back to later for reference. Full of information you don't get in film school, with lots of specifics, even a section on legal issues and what to include in a press kit -- everything except how to raise money, shoot footage and edit dailies. It's also nicely printed, lightweight, affordable and good looking in paperback.
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Most Recent Customer Reviews

5.0 out of 5 stars Filmmakers...here is your bible!
The best book period on what to do AFTER you've finished your film, and how to have realistic expectations. Read more
Published 13 months ago by Gorman Bechard

4.0 out of 5 stars Very helpful, quick read
Lots of important insights from industry leaders. Topics are very well planned out. Transitions from one quote to the next become a bit cumbersome and redundant, but authors... Read more
Published on January 3, 2007 by Craig T. Wood

4.0 out of 5 stars A Career in Film? Read I Wake Up Screening Now!
This gem of a book needs to be absorbed long before a filmmaker makes their first or next movie. Filled with tips and do's and don't from interviews with more than 60 veteran... Read more
Published on July 30, 2006 by N. Dyal

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