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How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money [Paperback]

Bruce C. Brown (Author)
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Editorial Reviews

Review

"...Anyone considering a web business will find this book valuable reading." --Michael Warren, President; USA4SALE Networks, Inc.

ForeWord Magazine's Book of the Year Awards Finalist; The national 2007 Indie Excellence Book Awards business Finalist; 2007 Independent Publisher Book Awards Computer/Internet - Bronze; USA Best Books Awards 2007 Business; Library Journal: Best Business Book 2006 Marketing/Branding --Book Awards

Product Description

Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards
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Product Details

  • Paperback: 288 pages
  • Publisher: Atlantic Publishing Company (January 30, 2006)
  • Language: English
  • ISBN-10: 0910627576
  • ISBN-13: 978-0910627573
  • Product Dimensions: 8.9 x 5.9 x 0.8 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Bestsellers Rank: #151,266 in Books (See Top 100 in Books)

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More About the Author

Bruce C. Brown
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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Inside This Book (learn more)
First Sentence:
E-commerce is a simple concept that you'll need to understand so that you can see exactly the steps you need to take to use the Internet for promoting your business. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
market your business, search marketing, banner advertising, starting your business, sponsored search, affiliate program network, search engine optimization company, banner exchange program, database marketing program, banner network, banner ads, shopping cart application, affiliate programs
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Use the Internet, Generating More Traffic, Dynamic Submission, Gizmo Graphics Web Design, Crystal River, Successful Auto-Responder, Most Web, Froogle Advertising, World Wide Web, Macromedia Dreamweaver, Atlantic Publishing Company, Internet Advertising Bureau, America Online, Directory Submit, Ask Jeeves
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Customer Reviews

28 Reviews
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Average Customer Review
4.4 out of 5 stars (28 customer reviews)
 
 
 
 
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71 of 72 people found the following review helpful:
4.0 out of 5 stars A Useful Compendium., March 15, 2007
This review is from: How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money (Paperback)
The majority of the information contained in this book can easily be found by doing several web searches for various topics. That being said, I appreciate the ease of being able to browse through this book for the information instead of searching for information which may or may not be valid.
Within these pages you will find sections on everything from setting up an affiliate program to using banner ads and Google AdWords for your site. You will also find an extensive list of terms and abbreviations common to the e-commerce industry.
Although a bit of a dry read, I finished the entire book in the space of two days on vacation. In the process of reading, several creative marketing ideas popped into my head, so I definitely have the author to thank for that!
In the end, I am giving this book 4 stars for two reasons: 1) He repeats a lot of information, as if trying to stretch out his word count to meet his deadline. 2) Some of the chapters read like an advertise for companies that he either owns or is otherwise related to.
However, beyond those two points of contention, I highly recommend this book as a starting point for anyone who is just starting out in the e-commerce or just needs a little refresher course.
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45 of 48 people found the following review helpful:
5.0 out of 5 stars Five Geek vote for Mr. Brown, January 21, 2007
This review is from: How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money (Paperback)
Whether you are a newcomer to the Internet or you have your own business already, this book by Bruce C. Brown is a fantastic read. When I started to read it, I almost could not put it down again. While this may sound strange to people believing that only novels can provide that reaction, this particular Computer and Business geek get that same feeling from a book providing a clear learning and business value.

"How to Use the Internet" is a book that if you read it closely and follow its advise, it will likely pay itself back many-fold. My library is scattered in multiple rooms, but this is one book that currently have a position of honor in the hands-on collection right next to my desk. Both an interesting read and a good reference book for later use.

The topics covered are good for both pure e-commerce business owners (or wannabees), and for people that more specifically target making money from an information base on the internet. E-commerce, Internet advertising, traffic generation in general is covered, as well as more Geek minded topics. Topics such as Search engine optimization, the importance of Meta Tags and Keyword settings, banner advertising, and even potentially using such offerings as Google Adwords(tm) and Google Adsense(tm). I personally believe, that this is one possible good avenue for expansion in a future edition of the book. It would be good for people starting out to know more about the gotchas in using for example Adwords. How the Pay-per-click business works, and the dangers of overspending with sometimes very little ROI. All depending on the business you are in of course. But competing with the big guys can end up being very expensive.

This is one book that already has a worn look and a lot of donkeys ears to remind me of important areas.
I give this book a vote of 5 out of 5 geeks. Good work Bruce.
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50 of 54 people found the following review helpful:
5.0 out of 5 stars Perfect for Web Entrepreneurs!, December 11, 2006
This review is from: How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money (Paperback)
Operating a business and Web site myself, I wish this book had been available when I was laying the groundwork for those enterprises. Like any good business guide, the book offers helpful, thorough, up-to-date advice without wasting readers' time. Brown places a premium on suggesting very effective strategies that cost little or no money. That alone makes the book worth purchasing!

In particular, the author uses sixteen chapters to cover the fundamental steps of registering a domain name, selling ad space, marketing the Web site, and dealing with important laws and regulations. Very helpful is the author's occasional overviews of how a certain marketing practice--such as banner ads--might evolve in the future. For anyone with a bricks-and-mortar business looking to build a Web presence, or for anyone wanting to build a Web-only business, this book is definitely for you!

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Most Recent Customer Reviews

3.0 out of 5 stars Not quite was I looking For
This book does give alot of helpful information on how to market your website by doing such things like "Affiliate Programs", etc. Read more
Published 5 months ago by Zachary S. Nelson

4.0 out of 5 stars Useful reference to get started
This book is a very useful reference for any individual who needs to learn how to promote their business or website and has little funds to do so. Read more
Published 8 months ago by Kevin Sivils - KCS Basketball ...

4.0 out of 5 stars Clearing up the Confusion: Bruce Brown's Steps to Success
"How to use the Internet to Advertise, Promote, and Market your Business or Web Site with Little or No Money" by Bruce Brown was a pleasant surprise. Read more
Published 10 months ago by K. Kooyman

3.0 out of 5 stars Very good overview, but not enough meat.
The book provided an excellent overview of e-commerce in general, but it didn't give enough "hands-on, how-to". I wanted to see more code. It also had far too much repetition. Read more
Published 16 months ago by C. J. Cuoco

4.0 out of 5 stars Excellent, but becoming slightly dated
I found this a most useful collection of various components to internet marketing. I like that the author generally gives a number of (often free) resources that are useable... Read more
Published 17 months ago by Michael L. Miller

5.0 out of 5 stars Lots of good stuff in this book but it can be had elsewhere as well
But well worth 5-stars. I read it from cover to cover, even though most of the material I have already absorbed from other sources - this one didn't bore me even when going over... Read more
Published 18 months ago by EZPowell / Gavin Powell

4.0 out of 5 stars Good book to read for beginners
The book is interesting and gives the reader a wide view to all aspects that should be taken into consideration when planning for their online business. Read more
Published 21 months ago by Bilal Ramadan

1.0 out of 5 stars Waste of time
I would not recommend this book and found it useless - which I rarely would say about almost any book. It kept talking about what it was going to teach you - but it never did. Read more
Published 21 months ago by Marcy

5.0 out of 5 stars Great for small business owners, entreprenuers, and those interested in starting out in internet marketing
I read this book a few years back. This was a great reference book and starting point if you are just getting into internet marketing. Read more
Published on July 13, 2008 by Mig Pascual

5.0 out of 5 stars Winner of Multiple Book Awards!
How to Use the Internet to Advertise, Promote and Market Your Business or Web Site -- With Little or No Money is the winner of multiple book awards:

The National 2007... Read more
Published on July 1, 2008 by Bruce C. Brown

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