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Principles of Bicycle Retailing III: All New Strategies for the 90s and Beyond
 
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Principles of Bicycle Retailing III: All New Strategies for the 90s and Beyond (Paperback)

~ Randy W. Kirk (Author)
2.0 out of 5 stars  See all reviews (3 customer reviews)

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Editorial Reviews

Product Description

Featuring 12 chapters on all aspects of bicycle retailing, this manual by Randy W. Kirk contains the latest information and expands on the sales, marketing, and bike shop business advice contained in his previous two popular bike retailer books. Now regarded as THE ultimate resource on bicyle retailing...an industry standard. Included in this 210-page book are chapters on profitability, computers, proven sales techniques, business planning, marketing, purchasing, and a sample employee manual. Companion manual to "Principles of Bicycle Retailing II" and "Bicycle Retailers Guide to Getting Rich in the Recession," by the same author.

From the Publisher

If you ever wanted to start your own bike store, this book will help you do it! It contains all the starter info you need to get you going...and plenty of information and resources to help you build your business. It's also a great reference for established and "veteran" bike retailers.
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Product Details

  • Paperback: 210 pages
  • Publisher: Info Net Publishing; 3 edition (June 1, 1992)
  • Language: English
  • ISBN-10: 0924272058
  • ISBN-13: 978-0924272059
  • Product Dimensions: 7.9 x 5.4 x 0.6 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon.com Sales Rank: #754,239 in Books (See Bestsellers in Books)

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More About the Author

Randy W. Kirk
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Customer Reviews

3 Reviews
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Average Customer Review
2.0 out of 5 stars (3 customer reviews)
 
 
 
 
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7 of 7 people found the following review helpful:
4.0 out of 5 stars Everything you should know and more, November 12, 2001
By Bill Packer (Chandler, AZ United States) - See all my reviews
Randy goes into depth about some of the pitfalls that bike retailers make. Since this industry has very tight margins this book will help a shop owner maximize their profits and take their shop to the next level. He has pro formas, spreadsheets and detailed info on administering the bike retail shop. He goes into depth on marketing and sales, I estimate I have improved my sales by about 20-25% using some of the techniques and strategies set forth by the author. Shop owners should have their employees read this book too, so they will understand what it takes to be the owner. One improvement I would ask for is to have it updated with a companion web site with some of the tools in the book in e-form for easy downloading.
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6 of 10 people found the following review helpful:
1.0 out of 5 stars Written like you're starting the Wal-Mart of bicycles., November 6, 1997
By jmsmith@epix.net (mansfield, pa) - See all my reviews
If you are considering starting or improving a bicycle business that has as the objective making a million bucks, this might be a book for you to read. If you are thinking about a small, neighborhood bicycle business, use the money that you'd spent on this book to buy some more tires and tubes.
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0 of 15 people found the following review helpful:
1.0 out of 5 stars Principles of Bicycle Retailing III: All New Strategies for the 90s and Beyond, October 8, 2005
Amazon Verified Purchase(What's this?)
you idiots have not sent me my book that ordered from well over a month ago...........
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