Buy Used

$19.80

Used: Very Good | Details

Sold by Book Robot

Fulfilled by Amazon

Condition: Used: Very Good

Comment: Gently used.

Turn on 1-Click ordering for this browser

34 used & new from $1.48

See All Buying Options

Have one to sell? Sell on Amazon

Flip to back Flip to front

Listen Playing... Paused You're listening to a sample of the Audible audio edition.
Learn more

See this image

Brand Apart Hardcover – July 1, 2005

by Joe Duffy (Author)

Be the first to review this item

See all formats and editions Hide other formats and editions

Amazon Price New from Used from

Hardcover, July 1, 2005

"Please retry"

—

$42.88

$1.48

Hardcover
from $1.48 23 Used from $1.48 11 New from $42.88

Harley Davidson, Citi, MINI, Starbucks, Nike-these are some of the most well-known brands in the world. They bring to mind quality, reliability and a certain 'cool-factor.' But what makes these brands stand apart from the others? The reason is simple: they have all mastered the art of marketing and design.

A Brand Apart offers case studies of these and other famous brands and explores how their brand images were built using a combination of savvy marketing, brilliant advertising and groundbreaking design. Here you'll find interviews by Joe Duffy with the clients and designers and creatives behind the famous campaigns. Readers will also see how creatives and designers tackled each brief and found a solution, like creating a new logo for the Bahamas or launching the MINI Cooper in the U.S.

Gorgeously designed by Duffy and Partners and featuring full-color images throughout, this book is for students, creatives, designers and anyone who appreciates advertising and design.

Customers Who Bought This Item Also Bought

Page 1 of 1 Start overPage 1 of 1

This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Brett Robbs

5

Paperback
$30.54
Alison Bechdel

392

in Educational & Nonfiction…
Paperback
$8.39
John Berger

90

Paperback
$11.26
Jason Cranford Teague

10

Paperback
$25.36
Mark Shaw

7

Paperback
$16.14
Luke Sullivan

48

Paperback
$11.97

Customers Viewing This Page May Be Interested In These Sponsored Links

(What's this?)

Ab a brand apart	-	Find luxury from great designers Shop now luxury and trendy brands!	www.hiphunters.com/designers
Protégez vos Marques	-	Canada, USA, Europe + International Nous sommes spécialisés en Marques	www.brouillette.ca/
Vêtements Jusqu'à -75%	-	Le Nouveau Club Shopping Avec -75%. Inscription Gratuite en Ligne.	www.zalando-prive.fr/Apart

Ad feedback

NO_CONTENT_IN_FEATURE

Product Details

Hardcover: 200 pages
Publisher: One Club Publishing (July 1, 2005)
Language: English
ISBN-10: 0929837258
ISBN-13: 978-0929837253
Product Dimensions: 12 x 0.9 x 8.2 inches
Shipping Weight: 2.7 pounds
Average Customer Review: Be the first to review this item
Amazon Best Sellers Rank: #1,299,207 in Books (See Top 100 in Books)
- #300 in Books > Arts & Photography > Graphic Design > Commercial > Advertising
- #2656 in Books > Arts & Photography > Graphic Design > Techniques
- #20491 in Books > Arts & Photography > History & Criticism