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28 of 28 people found the following review helpful:
1.0 out of 5 stars
Do as I do, not as I say..., May 9, 2004
By A Customer
Ted's got the formula alright, and even though he doesn't teach you this in his book: here it is:1. In exchange for the blatant promotion of THEIR products, over a few month's time, get a bunch of highly respected authors to barely scratch the surface of their stories -- publish those stories as a "product" on your site. Charge $19.95 a month for these sales pitches disguised as "late breaking news". 2. After the data is stale (long enough so that the paid subscribers who got it online don't get pissed) grab a number of those interviews, and stick them in a book. 2. Include a BUNCH of authors so you can make it seem like you're delivering a TON of information. This way, when the interviewees all end up saying a lot of the same stuff, it can be written off "agreement among experts", and then it's just reaffirming the original points, rather than redundant crap. 3. Make sure that you select the interviews that focus around a central theme, but not really deliver any deep data, just lots of short stories about how much money you can make on the internet in only xx days, yy hours, or with zz cash expenses. Make sure that the main points these interviews deliver tie in with step 4. 4. Dedicate 50 pages at the end of your 280 page book (20%!!!) to pitch ANOTHER product at the end, after the reader has been reading for hours, but is still hungry (because there wasn't any REAL meat), claiming to teach how to make all of those dreams come true that your entire book has essentially been one great big sales pitch for. Make sure THIS product is incredibly high-priced though. This will help you find the REAL suckers hoping to get rich quick, who've been worked up into a frenzy by your interviewees all telling their stories of "internet riches." Price it SO high, that people think you're product is ridiculously valuable -- you're handing them the secrets of wealth, after all. Those who can afford it will try. Okay, now that I've taught you how to follow Ted's REAL method to internet riches, I'll review the book: A few of the interviews are decent (but somewhat evergreen). These authors are doing a "good" job pitching their products by truly generating an air of competence. Do yourself a favor and get THEIR books, instead of dumping a ton of cash for the "seminar" pitched. The other interviews are just lame, containing the same tired old information/pitch that are in hundreds upon hundreds of "free articles" being republished by nearly every newsletter author in the world. I'm not sure who should be more upset -- the people who pay $19.95 a month to get these salespitch transcripts "live", only to find that the same thing they're paying for is now in a book for $20 OR The people who bought the book, realizing that this data is pretty much just a stream of "sales pitches" from 20 different authors/companies with one GRAND SLAM sales pitch at the end. If you want to learn how to get rich on the internet... apparently you have to buy Ted's $1,500 home study course. The book doesn't have it. If you want to read a great salesletter... $20 is a decent price for 280 pages of example headlines, and the 50 page salesletter at the end is a doozie, too! Buy it? Maybe... But not for any of the reason's you'd expect. Make sure you buy it used though -- I'm sure people will be dumping them soon.
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