DUH! Lessons in Employee Motivation that Every Business Should Learn: from the World's Best (and Worst) Airlines [Paperback]

David C. Forward (Author)

5.0 out of 5 stars See all reviews (2 customer reviews)

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Product Description

Using examples taken mostly from the airline industry (although the lessons apply to ANY business), this book shows the importance of having a highly motivated workforce, HOW to create one, and how employees who are happy at work directly impact customer service and profits.

Product Details

Paperback: 160 pages
Publisher: ReachForward Publishing (June 15, 2004)
Language: English
ISBN-10: 0971103011
ISBN-13: 978-0971103016
Product Dimensions: 8.4 x 6.5 x 0.5 inches
Shipping Weight: 8.5 ounces

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon Bestsellers Rank: #3,118,501 in Books (See Top 100 in Books)

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Average Customer Review

5.0 out of 5 stars (2 customer reviews)

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2 of 2 people found the following review helpful:

5.0 out of 5 stars DUH! Lessons in Employee Motivation, August 9, 2004

By	William Matthews "Bill" (Boston, MA) - See all my reviews

This review is from: DUH! Lessons in Employee Motivation that Every Business Should Learn: from the World's Best (and Worst) Airlines (Paperback)

This book is GREAT! It doesn't "preach" to you, but gives so many perfect examples of how managers screw up --- and then illustrates what we can do to create a really productive, happy, motivated work environment. It's a must read, and we ordered one for every supervisor.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Duh! Lessons in Employee Motivation, August 17, 2004

By	IBM James "Jim" (Seattle, WA) - See all my reviews

This review is from: DUH! Lessons in Employee Motivation that Every Business Should Learn: from the World's Best (and Worst) Airlines (Paperback)

Just finished reading this and am ordering one for all our department heads. The author has a great writing style; conversational, humorous, and has a way of making the point memorable, without being preachy. This is a great read.

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