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Elevator Pitch Essentials: How to Get Your Point Across in Two Minutes or Less
 
 
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Elevator Pitch Essentials: How to Get Your Point Across in Two Minutes or Less [Perfect Paperback]

Chris O'Leary (Author)
3.0 out of 5 stars  See all reviews (2 customer reviews)

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Editorial Reviews

Product Description

Elevator Pitch Essentials is a business book that teaches entrepreneurs, salespeople, project champions, job seekers, and others how to get their point across in two minutes or less. Elevator Pitch Essentials is full of real-life examples of effective and ineffective elevator pitches and explains what is good, and/or what is bad, about each.

From Chris's mouth to God's ears. If only entrepreneurs would follow Chris's advice, I wouldn't be losing my hearing and I would have more time to play hockey.
Guy Kawasaki

Forget the elevator. All pitches should be as simple, concise and memorable as Chris O'Leary suggests. There's a lot to learn in this short, simple and concise book.
Al Ries
Co-Author, The Origin of Brands


Chris O'Leary has done a marvelous job with a difficult and long-neglected subject. His work is compact, readable, and very nicely supported. No budding entrepreneur should be without a copy of Elevator Pitch Essentials.
James S. O'Rourke, IV
University of Notre Dame


Chris O'Leary has really nailed the keys to this critical skill. His insights into thought and behavior are what make his approach so powerful. This is essential stuff for any entrepreneur who is trying to refine or fund their business idea.
Ken Harrington
Managing Director, The Skandalaris Center for Entrepreneurial Studies
Washington University in St. Louis


About the Author

Chris O'Leary is a writer, speaker, consultant, and general expert in the fields of innovation, entrepreneurship, new product development, sales, and marketing. Chris has contributed to the success of a number of successful start-up companies including SalesLogix, makers of the leading middle-market Customer Relationship Management (CRM) application. Chris is now an entrepreneur himself, running a small publishing and consulting firm. Chris a frequent speaker and guest lecturer at Washington University in St. Louis. Chris lives in St. Louis, MO with his wife and their four children.

Product Details

  • Perfect Paperback: 100 pages
  • Publisher: The Limb Press LLC; 1st edition (September 25, 2008)
  • Language: English
  • ISBN-10: 0972747915
  • ISBN-13: 978-0972747912
  • Product Dimensions: 8.4 x 5.5 x 0.3 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #32,995 in Books (See Top 100 in Books)

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Elevator Pitch Essentials: How to Get Your Point Across in Two Minutes or Less
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Customer Reviews

2 Reviews
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Average Customer Review
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Drives home the need for focus on what you are selling, September 1, 2010
This review is from: Elevator Pitch Essentials: How to Get Your Point Across in Two Minutes or Less (Perfect Paperback)
Mark Twain once said "I would have written a shorter letter, but I did not have the time."

A good product has an essentially simple quality to it. Entrepreneurs who fail to close a deal complain the "Customer doesn't get it". The bigger story about an elevator pitch is a good one represents a sound understanding of the essential value of a product to the customer. It may seem overly simplistic but it is anything but.....

Chris does a great job of honing the message. Its tough to do well. It takes a lot or rewrites and failed customer calls, but as Twain knew well it takes a lot of time to get the story right. Chris's book helps you get there with fewer mistakes.
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1 of 4 people found the following review helpful:
1.0 out of 5 stars Absolute worst book I've ever read., August 26, 2010
This review is from: Elevator Pitch Essentials: How to Get Your Point Across in Two Minutes or Less (Perfect Paperback)
In a nut shell, this book has one single theme. That is, make some noise in an attempt to get people to listen to you, and don't give any information in the process.

In my opinion the author took the concept to far. In this book they repeated the theme of making a lot of noise and not giving enough detail. The reader is left without anything concrete to use. Worse, the theme is that of promoting used car salesmanship antics.

I'm giving the book 1-star, but only because that is the minimum.

A complete waste of money and time - and I'm being extremely kind when I say that.
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