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Editorial Reviews
Review
"...A fresh and engaging read...Highly recommended." -- CHOICE Magazine (American Library Association)
"...many of his illustrations convince beyond a doubt... Perhaps this book will prompt advertising insiders to come forward..." -- Foreward Magazine May, 2004
"...strongly recommended for all elements of the advertising community, as well as social activists concerned with media manipulation..." -- Midwest Book Review
"...weirdly addictive." (Anneli Rufus) -- East Bay Express May 2004
"Bullock's prove-it-to-the-jury approach to explaining the psychology of subliminals presents a powerful case to those who may be skeptical..." -- Santa Cruz Good Times
"Bullocks show is startling.... The overall impact is convincing." -- Santa Rosa Press Democrat
"...many of his illustrations convince beyond a doubt... Perhaps this book will prompt advertising insiders to come forward..." -- Foreward Magazine May, 2004
"...strongly recommended for all elements of the advertising community, as well as social activists concerned with media manipulation..." -- Midwest Book Review
"...weirdly addictive." (Anneli Rufus) -- East Bay Express May 2004
"Bullock's prove-it-to-the-jury approach to explaining the psychology of subliminals presents a powerful case to those who may be skeptical..." -- Santa Cruz Good Times
"Bullocks show is startling.... The overall impact is convincing." -- Santa Rosa Press Democrat
Product Description
-A fascinating look at how media manipulates the mind; -A handbook for marketing, psychology, sociology, and related classes; -A "how to manual" for artists, advertisers, and business people interested in subliminal techniques.
The Secret Sales Pitch argues that, since the 1950s, optical illusions have been secretly embedded in mass media in order to manipulate the public unconsciously. These subliminal images are extremely provocative, and involve nightmarish monsters as well as many forms of erotica. In addition, pictures with subliminal meanings understood only on an unconscious level have secretly aroused viewers’ innermost fears and fantasies.
The author is an attorney who presents the evidence of subliminal advertising as though he were addressing a jury. Although the claims on the cover may initially seem outlandish, the case that is presented is credible and disturbing. The examples that are provided are startling, and intelligently correlated to studies gleaned from psychological journals. The history of subliminal persuasion, from Vance Packard to the present, is thoughtfully reviewed. N.F. Dixon, a respected psychologist and the author of a treatise on subliminal perception, has endorsed Bullock’s work and commented that his interpretations are "convincing and ingenious."
The back cover promises "You will never watch a commercial, make a sales presentation, or look in the mirror the same way again." Even skeptical readers will not be disappointed.
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› Visit Amazon's August Bullock Page
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Inside This Book
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First Sentence:
In the 1950s the United States had a problem. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
subliminal embeds, using subliminal techniques, subliminal devices, subliminal content, subliminal ads, ambiguity principle, subliminal advertising, drive activation, psychoanalytic unconscious, subliminal stimulus, subliminal manipulation, subliminal meaning, way that the models, flash frames, subliminal stimulation, backwards speech, filter mechanism, subliminal presentation, subliminal perception, using subliminals, subliminal stimuli, motivational research, skin conductance levels, soft pack, subliminal effect Key Phrases - Capitalized Phrases (CAPs): (learn more)
Jameson Irish, New York, Marlboro Lights, Spice Islands, Subliminal Seduction, United States, Miss Lewis, The Exorcist, Eve Black, Eve White, World War, In-N-Out Burger, James Vicary, Lazy Boy, Darth Vader, Leith Klauber, New Jersey, San Francisco Chronicle, Subliminal Projection Corporation, Thank God, Virginia Slims, World Trade Center New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
In the 1950s the United States had a problem. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
subliminal embeds, using subliminal techniques, subliminal devices, subliminal content, subliminal ads, ambiguity principle, subliminal advertising, drive activation, psychoanalytic unconscious, subliminal stimulus, subliminal manipulation, subliminal meaning, way that the models, flash frames, subliminal stimulation, backwards speech, filter mechanism, subliminal presentation, subliminal perception, using subliminals, subliminal stimuli, motivational research, skin conductance levels, soft pack, subliminal effect Key Phrases - Capitalized Phrases (CAPs): (learn more)
Jameson Irish, New York, Marlboro Lights, Spice Islands, Subliminal Seduction, United States, Miss Lewis, The Exorcist, Eve Black, Eve White, World War, In-N-Out Burger, James Vicary, Lazy Boy, Darth Vader, Leith Klauber, New Jersey, San Francisco Chronicle, Subliminal Projection Corporation, Thank God, Virginia Slims, World Trade Center New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 35
books:
See all 35 books this book cites
- Subliminal Seduction by Wilson Bryan Key on 6 pages
- Scientific Approaches to Consciousness (Carnegie Mellon Symposia on Cognition Series) by Jonathan D. Cohen on 4 pages
- Ice Cube Sex: The Truth About Subliminal Advertising by Jack Haberstroh on 4 pages
- Media Sexploitation by Wilson Bryan Key in Back Matter (1), Back Matter (2), and Back Matter (3)
- Consumer Behavior by William L. Wilkie in Back Matter (1), Back Matter (2), and Back Matter (3)
See all 35 books this book cites
Books on Related Topics
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82% buy the item featured on this page: The Secret Sales Pitch: An Overview of Subliminal Advertising $13.57 |
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