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The Secret Sales Pitch: An Overview of Subliminal Advertising
 
 
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The Secret Sales Pitch: An Overview of Subliminal Advertising [Paperback]

August Bullock (Author)
4.5 out of 5 stars  See all reviews (11 customer reviews)

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Editorial Reviews

Review

"...A fresh and engaging read...Highly recommended." -- CHOICE Magazine (American Library Association)

"...many of his illustrations convince beyond a doubt... Perhaps this book will prompt advertising insiders to come forward..." -- Foreward Magazine May, 2004

"...strongly recommended for all elements of the advertising community, as well as social activists concerned with media manipulation..." -- Midwest Book Review

"...weirdly addictive." (Anneli Rufus) -- East Bay Express May 2004

"Bullock's prove-it-to-the-jury approach to explaining the psychology of subliminals presents a powerful case to those who may be skeptical..." -- Santa Cruz Good Times

"Bullocks show is startling.... The overall impact is convincing." -- Santa Rosa Press Democrat

Product Description

-A fascinating look at how media manipulates the mind; -A handbook for marketing, psychology, sociology, and related classes; -A "how to manual" for artists, advertisers, and business people interested in subliminal techniques.

The Secret Sales Pitch argues that, since the 1950s, optical illusions have been secretly embedded in mass media in order to manipulate the public unconsciously. These subliminal images are extremely provocative, and involve nightmarish monsters as well as many forms of erotica. In addition, pictures with subliminal meanings understood only on an unconscious level have secretly aroused viewers’ innermost fears and fantasies.

The author is an attorney who presents the evidence of subliminal advertising as though he were addressing a jury. Although the claims on the cover may initially seem outlandish, the case that is presented is credible and disturbing. The examples that are provided are startling, and intelligently correlated to studies gleaned from psychological journals. The history of subliminal persuasion, from Vance Packard to the present, is thoughtfully reviewed. N.F. Dixon, a respected psychologist and the author of a treatise on subliminal perception, has endorsed Bullock’s work and commented that his interpretations are "convincing and ingenious."

The back cover promises "You will never watch a commercial, make a sales presentation, or look in the mirror the same way again." Even skeptical readers will not be disappointed.


Product Details

  • Paperback: 272 pages
  • Publisher: Norwich Publishers (January 2004)
  • Language: English
  • ISBN-10: 0974264008
  • ISBN-13: 978-0974264004
  • Product Dimensions: 8.8 x 6 x 0.7 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: #113,608 in Books (See Top 100 in Books)

More About the Author

August Bullock
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The Secret Sales Pitch: An Overview of Subliminal Advertising
82% buy the item featured on this page:
The Secret Sales Pitch: An Overview of Subliminal Advertising 4.5 out of 5 stars (11)
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Customer Reviews

11 Reviews
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 (9)
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Average Customer Review
4.5 out of 5 stars (11 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
12 of 13 people found the following review helpful:
5.0 out of 5 stars An excellent read, something you won't forget in a hurry.., March 21, 2005
By S. Ashley (Bournemouth, UK) - See all my reviews
This review is from: The Secret Sales Pitch: An Overview of Subliminal Advertising (Paperback)
I'm a graphic designer, with a special interest in the power of subliminal advertising. Having recently compiled a written paper on this subject, Bullock's 'The Secret Sales Pitch' was immensely helpful. Bullock has mananged to summarise complex theory into easy-to-read chapters, that would be perfect for those studying the subject or would be interested in learning about this facinating area.

Subliminal examples are clearly identified and supported with full colour images, making points easily recognisable to the reader. Bullock's style of writing is accurate yet humorous at times, personalising his own experiences. He has also included possible experiments that the reader can test out for themselves. I did just that, and the results were incredibly revealing.

If you thought you understood the hidden arts of subliminal persuasion, this book is bound to teach you something new and will ultimately broaden your perceptions of advertising in today's society. A must-have in anyone's book collection.
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6 of 6 people found the following review helpful:
5.0 out of 5 stars Psychology, marketing, and manipulation, July 20, 2004
This review is from: The Secret Sales Pitch: An Overview of Subliminal Advertising (Paperback)
Subliminal messages in advertising - many people claim they exist, most advertisers claim they do not. In "The Secret Sales Pitch" author August Bullock presents a strong case not only for the existence of subliminal influences in marketing but also for their effectiveness. Some of the examples in the book are very obvious once they are pointed out and there is no question that they exist, others seem to be a bit of a stretch. Prepare to be both surprised and at times appalled at the things advertisers put in their marketing pieces.

It is important to point out that some of the subliminal examples could also be an accident of light and photography. As an avid photographer myself I have had some photos end up with what would appear to be subliminal messages and images entirely by accident. Some of them were less of a stretch than some of the examples in this book. This is not to say that his examples are not created on purpose as part of a subliminal plan. Many of them are unquestionable created for this purpose. There is also no question that psychology plays a very important role in advertising. One thing that differentiates this book form similar ones is that Mr. Bullock not only examines the subliminal items hidden in the picture but also explains the psychology behind other parts of the advertising piece. "The Secret Sales Pitch" is a highly recommended read for anyone interested in marketing and the use of subliminal messages in advertising.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Very thought provoking, March 16, 2005
By Linda (Arizona) - See all my reviews
This review is from: The Secret Sales Pitch: An Overview of Subliminal Advertising (Paperback)
This book really goes into great study lenghs to give you an overview of what has gone on in the past and may be going on today.

At the very least it is eye opening and kind of makes you think about what we see in advertising from a different prospective.

I am excited to think we can change our future through sublimial messages. Still I can see that is very much up for debate.

Great reading on a fasinating subject.
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Most Recent Customer Reviews

5.0 out of 5 stars Persuasive
I was skeptical going into this book. I had read about subliminal advertising on the internet. It seemed logical the idea that companies would use subtle manipulation techniques... Read more
Published 17 months ago by Andrew Hough

5.0 out of 5 stars A Phenominal Epic Masterpiece of a Book
"The Secret Sales Pitch" is a marvelous book, as well as a labor of love, which seems to have been years in the making. Read more
Published on March 4, 2005 by M. VanLandingham

1.0 out of 5 stars former advertising creative director
Having worked at a dozen New York ad agencies - some tiny, some huge - I can assure you that the people who create ads have no interest in employing "subliminal selling... Read more
Published on January 12, 2005 by A NYC Screenwriter

3.0 out of 5 stars Good but Not Great
Just about all of the ideas in this book have been thoroughly explored in "Subliminal Seduction". There wasn't anything really new here. Read more
Published on December 31, 2004 by F. Christenson

5.0 out of 5 stars How the media manipulates the minds of consumers
Author August Bullock provides an informed and informative survey of how the media manipulates the minds of consumers through subliminal messages in The Secret Sales Pitch. Read more
Published on May 3, 2004 by Midwest Book Review

5.0 out of 5 stars A very thoughtful analysis
August Bullock's new book, The Secret Sales Pitch, is well-written, provocative and well-researched. Read more
Published on February 13, 2004 by H.S. Ph.D., psychologist

5.0 out of 5 stars Shocking and Thought Provoking
With a degree in marketing and experience in graphic arts, I was aware of the basics of subliminal marketing messages. Read more
Published on February 11, 2004

5.0 out of 5 stars Excellent review of provocative topic
August Bullock's new book on subliminal advertising is well written, logical, perceptive, educational and controversial. Read more
Published on January 16, 2004 by David James Trapp

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