Advertising to Baby Boomers and over 360,000 other books are available for Amazon Kindle � Amazon�s new wireless reading device. Learn more

Quantity:

More Buying Choices

10 used & new from $0.46

Have one to sell? Sell yours here

Express Checkout with PayPhrase

What's this? | Create PayPhrase

Share with Friends

Share your own customer images

Search inside another edition of this book

Start reading Advertising to Baby Boomers on your Kindle in under a minute. Don�t have a Kindle? Get your Kindle here.

Advertising to Baby Boomers Revised (Paperback)

~ (Author) "Boomers have transformed American society and institutions, but not always in ways they had anticipated or like to remember ....." (more)
Key Phrases: marketing fodder, brent green, advertising creatives, Baby Boomers, New York, New Balance (more...)

4.3 out of 5 stars See all reviews (6 customer reviews)

Price:	$24.95 & eligible for FREE Super Saver Shipping on orders over $25. Details
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Only 1 left in stock--order soon (more on the way).

Want it delivered Tuesday, November 10? Choose One-Day Shipping at checkout. Details

4 new from $22.00 6 used from $0.46

Formats		Amazon Price	New from	Used from
Kindle Edition $15.95 Available for download now. Published February 1, 2007	Kindle Edition	$15.95	--	--
Hardcover $29.95 Temporarily out of stock. Your account will only be charged when we ship the item. Published April 30, 2005	Hardcover	$29.95	$16.94	$13.91
Paperback $24.95 In Stock. Published February 28, 2007	Paperback	$24.95	$22.00	$0.46

Frequently Bought Together

Customers Who Bought This Item Also Bought

Boomer Consumer: Ten New Rules for Marketing to America�s Largest, Wealthiest and Most Influential Group

by Matt Thornhill

4.9 out of 5 stars (8) $16.47

Turning Silver into Gold: How to Profit in the New Boomer Marketplace

by Mary Furlong

4.8 out of 5 stars (17) $19.79

BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman

by Mary Brown

5.0 out of 5 stars (4) $18.00

Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority

by David B. Wolfe

4.7 out of 5 stars (20)

PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders

by Marti Barletta

4.5 out of 5 stars (8) $18.25

› Explore similar items

Editorial Reviews

Review

Baby Boomers have money and they spend it! But beforee you target them, read Chuck Nyren's insightful, entertaining, and refreshingly candid book. You'll avoid common mistakes and find the keys to motivating savvy boomers. --Todd Harff, president & CEO, Creating Results LLC

For years businesses have been told that Boomers would represent terrific opportunities as they aged. As Chuck Nyren points out, that strategic advice was then discouraged by media and advertising types who lived in the world of the precious 18-49 demo. Finally, the opportunities ae being recognized. Businesses are rapidly developing products and services targeted to Boomers. Nyren gives sound advice on how to communicate with this powerful consumer segment. --John McMennamin, McMennamin Consulting

Straight talk from someone who knows how to do it right for the right price. --Laurel Kennedy, President, Age Lessons

Product Description

Award-winning advertising copywriter Chuck Nyren knows a thing or two about baby boomers. To start with, he is one, but beyond that he helps companies create advertising that speaks to this age group. Nyren believes that many companies are losing baby boom customers because their advertising fails to speak to boomers. To remedy this, he advises, in part, that firms should demand that their advertising agencies put baby boomers in charge of creating campaigns for their peer group. Just as he would not feel comfortable creating advertising for twenty-somethings, he thinks it is a big mistake to expect twenty-somethings to create advertising campaigns that speak to boomers. His book is filled with examples and suggestions for industries such as housing, pharmaceuticals, automotive, travel, and financial planning, all industries that try to attract customers from the baby boom generation. In this updated and revised edition, Nyren continues his crusade to get ad agencies to recognize the importance of using baby boomers to create advertising targeted to baby boomers. He notes that since his first book came out in 2005, baby boomers have begun to receive much more press, but advertisers continue to overlook them as an important and influential market. Filled with timely examples of both press and advertising campaigns, the book also explores resources. A new interview with a British firm that is leading the way in advertising and using direct mail with baby boomers is included.

See all Editorial Reviews

Product Details

Paperback: 180 pages
Publisher: Paramount Market Publishing; 2nd edition (March 1, 2007)
Language: English
ISBN-10: 0978660234
ISBN-13: 978-0978660239
Product Dimensions: 8.8 x 5.9 x 0.6 inches
Shipping Weight: 12 ounces (View shipping rates and policies)

Average Customer Review: 4.3 out of 5 stars See all reviews (6 customer reviews)

Amazon.com Sales Rank: #524,160 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

More About the Author

Discover books, learn about writers, read author blogs, and more.

› Visit Amazon's Chuck Nyren Page

Inside This Book (learn more)
Browse and search another edition of this book.

First Sentence:
Boomers have transformed American society and institutions, but not always in ways they had anticipated or like to remember ... Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
marketing fodder, brent green, advertising creatives, viral marketing

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Baby Boomers, New York, New Balance, Mackie Designs, Madison Avenue, David Ogilvy, Greg Mackie, Boomer Nation, David Wolfe, Denis Higgins, Steve Gillon, The Art of Writing Advertising, Good Humor, Some Useful Resources, Advertising Man, Ballantine Books, Excuses Ad Agencies Use, Free Press, Ken Dychtwald, Los Angeles, Martha Barletta, Mary Furlong, Ron Koliha, Self-Fulfill Their Prophecies

New!
Books on Related Topics | Concordance | Text Stats

Citations (learn more)

This book cites 10 books:

The Art of Writing by McGraw-Hill on 5 pages
Marketing to Leading-Edge Baby Boomers by Brent Green on 4 pages
Confessions of an Advertising Man by David Ogilvy on page 70, page 84, and page 127
Boomer Nation: The Largest and Richest Generation Ever, and How It Changed America by Steve Gillon on page 3, page 23, and page 45
Age Power: How the 21st Century Will Be Ruled by the New Old by Ken Dychtwald on page 45, and page 57

See all 10 books this book cites

Books on Related Topics (learn more)

Ageless Marketing by David B. Wolfe

Discusses:

What Do Customers Ultimately Buy After Viewing This Item?

	51% buy the item featured on this page: Advertising to Baby Boomers Revised 4.3 out of 5 stars (6) $24.95
	19% buy Boomer Consumer: Ten New Rules for Marketing to America�s Largest, Wealthiest and Most Influential Group 4.9 out of 5 stars (8) $16.47
	11% buy Turning Silver into Gold: How to Profit in the New Boomer Marketplace 4.8 out of 5 stars (17) $19.79
	10% buy Generation Ageless: How Baby Boomers Are Changing the Way We Live Today . . . And They're Just Getting Started 5.0 out of 5 stars (3) $18.96

Explore similar items

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

Customer Reviews

6 Reviews

5 star:		(5)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(1)

Average Customer Review

4.3 out of 5 stars (6 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Right-on marketing advice. , January 27, 2006

By	Hack "JC" (Pacific Palisades, CA) - See all my reviews

This review is from: Advertising to Baby Boomers (Hardcover)

Even if I weren't a baby boomer, I would take this book very seriously. This book is a real wake up call and perhaps a watershed in the way marketers should look at reaching boomers. It is not enough as Chuck reminds us to simply stick images and sounds of the 60's in your campaign to allude to our youth, but rather he gives some very realistic and well thought out ways to tap into what really goes on inside the head of someone who is part of the single most important generation to walk the planet up to this point. And who better to tell that story than someone who has lived it and actually been born into the world of advertising. Read his bio--this guy is literally a creation of the ad world.

Bottom line if you get the idea that you need to reach baby boomers, Chuck's book is the foundation for that effort.
But in fact, he also gives some very practical advertisng and marketing advice to reach any demographic cohort, and his take on branding is a must-read, nothing short of a revelation. And his dry wit is quite compelling as a read. None of the usual textbook boring mumbo-jumbo often found in marketing books.

In my experience helping launch CNN, and redefining local broadcasting with the launch of FOX, I could have used this very practical tool over and over again. I would love to (and may) give this book out to all my clients.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

3 of 3 people found the following review helpful:

5.0 out of 5 stars Straight Talk... For Advertising Agency CLIENTS, May 3, 2006

By	EeeVee "Another reader" (Cuyahoga Falls, OH) - See all my reviews

Amazon Verified Purchase(What's this?)

This review is from: Advertising to Baby Boomers (Hardcover)

In the future -- after many of us Baby Boomers are dead and buried -- Nyren's book could well be hailed as a classic in the annals of advertising education. Looking back, some may call him a pundit. Others may call him a visionary. Both would be correct.

Whether you agree with him or not, Nyren's work is straight talk about the state of affairs at many of the world's leading advertising agencies today -- especially regarding the way in which they think about a cohort they choose to ignore.

Here's part of an imagined new employee orientation session. It takes place when a thirty-something veteran at an ad agency is giving advice to a recently recruited twenty-something trainee:

"At our shop, here's our attitude about Baby Boomers: Hey, if the client doesn't mention `the elephant in the room' that's okay. We don't bother bringing up the topic, either.

"And if nobody talks about them, the geezers will simply die off quietly and never be missed. After all, folks over 50 comprise only about 25 percent of the American population. (That's by no means a majority.) They hold only 70 percent of U.S. assets. (We don't really know who owns the other 30 percent.) Boomers wield annual spending power of only about $2 trillion. (Exactly how many zeros is that?) Well, heck, they need to buy stuff anyhow. So why waste creative energy in trying to influence them? Around here, we stick to doing the fun stuff -- creating award-winning campaigns for people our own age! We're the ones with the high credit card limits. Just yesterday I had to increase my card limit to 34 grand. By the way, what's yours?"

Does Advertising to Baby Boomers draw controversy -- sometimes scorn -- within the advertising agency community? Yes, it probably does. But its target market is not the agencies. Rather, the real target market is CLIENTS. Nyren's is one of the few books designed to better inform advertising agency CLIENTS on how to deal with a massive demographic shift forced by the relentless march of time. In my opinion, it's a "must-read" for any business owners or executives who wonder which half of their advertising dollars are being wasted.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

3 of 3 people found the following review helpful:

5.0 out of 5 stars Finally, a great book on Boomers, June 14, 2005

By	D. Sweet (Dorrington, CA, USA) - See all my reviews (REAL NAME)

This review is from: Advertising to Baby Boomers (Hardcover)

If malpractice litigation against ad agencies becomes a trend, Advertising To Baby Boomers will be the plaintiff attorneys' Exhibit #1. Nyren blows giant holes in the ad community's unfounded ideas about boomers. He shows how agencies blindly accept trendy notions about Boomers being persuastion-resistant when the truth is they often don't know jack about boomers and run from the challenge, hurting their clients in the process.

I loved the author's witty vibe. It makes a great airplane read if you don't mind getting weird looks from chuckling too much. I predict this book will increase the trend of in-house agencies, especially where the target market is mainly Boomers. If I owned an ad agency I'd make every account exec and creative under 45 read Advertising to Baby Boomers and write a book report.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 6 customer reviews...

Most Recent Customer Reviews

1.0 out of 5 stars awful and useless
The book is riddled with bad advice throughout. It is out of touch, misleading, and perhaps the greatest sin of all, lacks any research or data points. Read more

Published on January 9, 2006 by SRB

5.0 out of 5 stars Ad strategies that work for Boomers
Like the old Doublemint gum ads you get Two-Two-Two good things in one from "Advertising to Baby Boomers. Read more

Published on July 6, 2005 by John N. Migliaccio

5.0 out of 5 stars Baby Boom generation's advertising debunker
Advertising to Baby Boomers exposes the heehawing, habits, and hang-ups that are preventing companies from making fortunes from this wealthy generation. Read more

Published on June 4, 2005 by Brent Green

› See all 6 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }