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Mashup Corporations: The End of Business as Usual
 
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Mashup Corporations: The End of Business as Usual (Paperback)

~ A Mulholland (Author), C S Thomas (Author), P Kurchina (Author)
4.8 out of 5 stars  See all reviews (5 customer reviews)
Price: $40.00 & this item ships for FREE with Super Saver Shipping. Details
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Product Description

Mashup Corporations: The End of Business As Usual tells the tale of Vorpal Inc., a company that pioneers the implementation of service-oriented architecture to transform its business model. CEO Jane Moneymaker believes in marketing manager Hugo Wunderkind's idea of creating a new market using non-traditional methods based on mashups, but struggles to achieve this vision. The story illustrates what it takes to achieve cultural change, overturning established business and IT structures. By embracing a service-oriented approach Moneymaker makes Vorpal faster, flexible and more responsive, bringing an end to business as usual. Mashup Corporations takes a unique approach to communicating its message. From the first page, readers will find themselves in a story populated with people who interact in ways that will ring true to others who have struggled to make technology work in an organization, large or small. The conflicts that naturally arise between CEOs, CIOs, and line of business managers illustrate the important issues at stake within Vorpal and most other companies. As the leaders of Vorpal find their way out of their predicament, rules about how mashups and service orientation can be properly applied emerge. These rules, which may be the most enduring contribution of the book, are illustrated and analyzed using real-life examples.

Introduction to the Second Edition
Since the publication of the first edition of Mashup Corporations: The End of Business as Usual in October 2006, the adoption of business models related to mashups, Web 2.0, and service oriented architecture (SOA) has continued to accelerate. New applications, new products, new techniques, and, most importantly, new ideas are blooming. The authors are pleased to report that the first edition of the book has met with a warm reception. Forrester, the analyst firm, recommended it as one of the two most entertaining and informative books on the subject. The book has been adopted by several different companies as an educational tool. Capgemini created a live-action play based on characters in the book that was presented at Oracle Open World during a keynote address by Andy Mulholland.

Sales of the book have been brisk and so have suggestions for improvements. Based on this success, the authors decided it was time for a second edition.

What We Added
You will find two additional chapters in this second edition: "Chapter 7: Overcoming Barriers" and "Chapter 9: Changing the Game". The idea for chapter 7 came out of discussions between the authors and Avrami Tzur, VP of SOA at Hewlett Packard. Avrami pointed out that even though the story of the book covered the process of adopting mashups and SOA from top to bottom, a different sort of struggle emerged as the early adopters in a company attempted to convince the rest of the company to come along. Based on Avrami's experience, we added a chapter that covers the struggle to overcome barriers to adoption of mashups and SOA. Anyone who knows Andy Mulholland is well aware of his prodigious output in the form of blogs, white papers, and of course, books. Andy's analysis of how to think about mashups, SOA, and Web 2.0 in an integrated, strategic fashion is contained in "Chapter 9: Changing the Game". As the body of experience and knowledge about mashups and SOA grows, we hope that others like Avrami approach us and add their experience. Only by harvesting such knowledge can we move this story forward and make the book even more effective in explaining the potential business value of mashups and SOA. In this way, our effort may become a successful instance of a blook, content that combines aspects of a blog and a book.

Product Details

  • Paperback: 196 pages
  • Publisher: Evolved Technologist (April 1, 2007)
  • Language: English
  • ISBN-10: 0978921828
  • ISBN-13: 978-0978921828
  • Product Dimensions: 8.8 x 6 x 0.7 inches
  • Shipping Weight: 10.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon.com Sales Rank: #136,728 in Books (See Bestsellers in Books)

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4.8 out of 5 stars (5 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Service Oriented Business Change Explained , May 29, 2007
By M. Finnern (San Mateo, CA, USA) - See all my reviews
(REAL NAME)   
This review is from: Mashup Corporations : The End of Business as Usual (Hardcover)
I like this little book because it uses a simple very real example from the idea to the quickly hacked proof of concept to the integration of that new business process into the whole enterprise business system.

You read it and realize that oh wow, this kind of things are already happening in our organization and it will only get bigger. If you want to continue to be successful you have to service orient your enterprise organization too.

It is crystalizing what Enterprise SOA is all about and why this is urgent.

If I were tasked to implement a service oriented architecture at a client or want to get my company being more agile, I would give out this book to everyone involved.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars SOA for the layman..., January 24, 2007
This review is from: Mashup Corporations : The End of Business as Usual (Hardcover)
As a technologist I'm often left trying to explain to non-technology centric business folks why SOA is important to them and how it will impact their business. This book is a quick read and does the job very well!
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5.0 out of 5 stars Book in good condition, October 17, 2008
This review is from: Mashup Corporations : The End of Business as Usual (Hardcover)
Trying to read and understand the concepts. Not a business person or a marketing person, so it's a puzzle to me for now.
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Most Recent Customer Reviews

5.0 out of 5 stars SOA, philosophically
When did you last smile, nay laugh when reading a "technology" book. ? This book is the SOA fairy tale. It doesn't preach to you. It doesn't deep dive into technology. Read more
Published 22 months ago by Ian Bromehead

5.0 out of 5 stars Mashups must be the way of the future.
This is a great little book. In the setting of a fictional company, Mulholland et.al. use storytelling to make the wonders of Web2. Read more
Published 24 months ago by Michael Steinharter

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