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Content Rich: Writing Your Way to Wealth on the Web (Hardcover)

~ Jon Wuebben (Author)
Key Phrases: content rich, website copywriter, corporate speak, Writing Your Way, The Future, Pages You'll Need (more...)

4.4 out of 5 stars See all reviews (49 customer reviews)

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Editorial Reviews

Review

Content Rich: Writing Your Way to Wealth on the Web is, without a doubt, the most important copywriting book to be published this year. Every online marketer and copywriter can become more successful and make more money by mastering SEO copywriting, content writing, key word research, Web 2.0, social media, viral video, and the dazzling array of new traffic-generating tools available on the Internet today. No one teaches these disciplines better, from a copywriting standpoint, than Jon Wuebben. If you are serious about online marketing and copywriting, you absolutely must read every word of this book from cover to cover. --Bob Bly, copywriter/consultant, author of The Copywriter's Handbook

Product Description

Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways.

If you are a small to medium-sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider.

Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy--including site, landing page, blog, article, email, newsletter, PPC ad, and press releases--to give your business a clear competitive advantage.

Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online marketing efforts--today.

Praise for Content Rich:
'If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!' --Dr. Joe Vitale, author, Hypnotic Writing 'This book will help you make more sales and more money on the Internet than you ever thought possible!' --Brian Tracy, author, Getting Rich Your Own Way

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Product Details

Hardcover: 270 pages
Publisher: Encore Publishing (September 1, 2008)
Language: English
ISBN-10: 0979762901
ISBN-13: 978-0979762901
Product Dimensions: 9.1 x 6.3 x 1 inches
Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review: 4.4 out of 5 stars See all reviews (49 customer reviews)

Amazon.com Sales Rank: #25,955 in Books (See Bestsellers in Books)

Popular in these categories: (What's this?)

#19 in	Books > Business & Investing > Reference > Writing
#48 in	Books > Computers & Internet > Web Development > Web Services
#53 in	Books > Computers & Internet > Software > Business > Accounting

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Inside This Book (learn more)

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
content rich, website copywriter, corporate speak, seo copywriting, seo copywriter, blog copy, search engine optimized, copywriting project, keyword research, great copywriter, shopping search engine, web copy, sub headers, keyword phrases, landing page, keyword density

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Writing Your Way, The Future, Pages You'll Need, Writing General Site Copy, Optimizing Your Site Content, Custom Copywriting, Medium Sized Businesses, Article Marketer, Copywriting For Larger Corporations, Copywriting For Small, Analyzing Your Website's Copy, Pay Per Click, Getting the First Step Right, World Wide Web, Advertising Copywriter, Website Copywriting, Accme Corp, Copywriting For Emails, Banner Ad Copywriting, Telegent Media, John Taylor, Short Sale Investing, Log In Provada, Jon Wuebben, Copywriting Case Studies

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Customer Reviews

49 Reviews

5 star:		(34)
4 star:		(6)
3 star:		(6)
2 star:		(1)
1 star:		(2)

Average Customer Review

4.4 out of 5 stars (49 customer reviews)

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Most Helpful Customer Reviews

12 of 15 people found the following review helpful:

5.0 out of 5 stars Relevant info for today's business world, September 24, 2008

By	Reader Views "www.readerviews.com" (Austin, Texas) - See all my reviews

Reviewed by Irene Watson for Reader Views (7/08)

The sub-subtitle of this book is "The Complete SE0 Copywriting Guide for Search Engine Rankings and Sales Conversion" which caught my eye immediately. Like anyone else that has an online business, I'm always striving to keep my sites in high rankings with the search engines. With millions and millions of sites and each one of us competing for the top stops, we need to keep on top of the how-to. Jon Wuebben's book is the how-to from beginning to end!

It has been a slow go for me to get through this book because every page, and I mean every page, has something on it that needs to be done or checked out. For example Wuebben says "Here is something you should do right now; jump on to Google and type in "site: www.yourdomain.com" - fill in your domain with whatever your site URL is. What pops up are all your titles and descriptions for pages indexed by Google. Are they all the same? That needs to change! Every page needs unique titles and descriptions." I did this immediately and yes, we need to change. In fact, we are in the process of doing that now. We used a template before that entered the same thing on every page. Well, we are finding out this isn't the right way to go and have to change near 5000 pages manually! This is a big thanks to Jon Wuebben.

There is so much information in this book it could be very overwhelming, however, it is also information that is extremely important for anyone who has a web-based business. Wuebben covers things like SEO website copyrighting, going viral, pay per click, and outsourcing. He also gives case studies as well as resources.

"Content Rich" gives concise and relevant information for today's business world. Wuebben dispels the mysteries and takes away the fears of the "not knowing" about the World Wide Web and how it functions. Upbeat and conversational type of language is straightforward making understanding the concepts a breeze. This is a must-have book by all the millions of website owners.

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3 of 3 people found the following review helpful:

5.0 out of 5 stars Helpful Book for Newcomers, March 13, 2009

By	S. LaForges - See all my reviews (REAL NAME)

As a newbie to the online marketing space, I needed a book that would walk me through the concepts and explain things to me in a way that I could understand. Content Rich was exactly what I needed to read..it helped me reduce the learning curve and got me up to speed right away. I have already recommended the book to 3 of my friends...if you are a small business owner with a limited or non-existent web presence, this book could change everything for you. It has for me.

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2 of 2 people found the following review helpful:

5.0 out of 5 stars My eyes opened to new ways of thinking of web content, March 12, 2009

By	Sheryl (Southern California) - See all my reviews

I purchased this book a couple of months ago. I have been creating webpages since the late 90's and thought I knew a thing or two about organizing and manipulating web content. _Content Rich_ has broadened and expanded my perspective and understanding of what it takes to create a competitive online presence.

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Most Recent Customer Reviews

5.0 out of 5 stars Good primer on SEO copywriting
Content Rich isn't an exhaustive guide to SEO, but it covers SEO from a copywriting standpoint. How do you write about pages, headlines, meta-tags and other web-copy to help your... Read more

Published 12 days ago by Steven

4.0 out of 5 stars SEO Copywriting Demystified
I meant to buy this book a long time ago but got around to it only recently. It's one of the best investments freelance writing business. Read more

Published 2 months ago by Rupa Raman

5.0 out of 5 stars A Rare Amount of Information
I read A LOT - hundreds of books a year. Each year, there are only one or two books that I would recommend to others and this is definitely one of them. Read more

Published 3 months ago by Jean K. Van Rensselar

5.0 out of 5 stars Internet Wealth through SEO
After attending multiple internet courses and reading many books on the topic of Search Engine Organization...finally I found the genuine article! Read more

Published 3 months ago by Barrie Day

5.0 out of 5 stars Content Rich Ceratainly Helped This Atlanta SEO Copywriter!
This book is fantastic. It helped my SEO business in Atlanta
([...]) get right to the top of Google. Read more

Published 4 months ago by Nicholas Mitchell

5.0 out of 5 stars This Book Is Incredible
The book goes far beyond any of the other courses, articles or books I have read on SEO. I mean everything - every single page of this book is a goldmine of knowledge, tips, and... Read more

Published 5 months ago by Larry Mekus

1.0 out of 5 stars Just Plain Awful
This book is very poorly written! The author actually acknowledges this fact in chapter 3, but tries to rationalize it by claiming that adhering to grammatical rules stifles... Read more

Published 6 months ago by C. Franks

5.0 out of 5 stars This book Delivers!
Not only is this book a great value but the advice and coaching are dead on. This is the book that teaches you the right way to get noticed by the Search Engines... Read more

Published 8 months ago by R. Horner

5.0 out of 5 stars Content Rich Gets to the Heart of the Matter--Getting Traffic
For both the experienced and the new person to search engine optimization (SEO), Jon's book will be an incredible help. Read more

Published 8 months ago by Ronald Derven

1.0 out of 5 stars Filled with Typos and Basic Grammar Errors - Save Your Money -- Jon Didn't Write This Book
I purchased this book with high hopes that I would be learning something from someone who has been extremely successful in the online copywriting world. Read more

Published 9 months ago by Eric Anderson

› See all 49 customer reviews...

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