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TABASCO: An Illustrated History
 
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TABASCO: An Illustrated History (Hardcover)

~ (Author), Paul C. P. McIlhenny (Foreword)
5.0 out of 5 stars  See all reviews (6 customer reviews)

List Price: $49.95
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Frequently Bought Together

Customers buy this book with McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire by Jeffrey Rothfeder

TABASCO: An Illustrated History + McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire

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Editorial Reviews

Review

A gorgeous coffee table book on the history of Tabasco . . . . The book offers amazing historical photographs of not only Tabasco and Avery Island, but the McIlhennys' association with presidents and celebrities, other Louisiana sites such as New Orleans and New Iberia and historic items of the last two centuries. There are recipes from both the family cookbooks and famous people such as President Eisenhower and actress Betty Grable. -- Lafayette (La.) Sunday Advertiser (October 21, 2007)

As a rule, short shrift is given here to cookbooks published by food purveyors to blatantly push the product. Now is the time to break the rule.

History buffs as well as cooks will be interested in a pair of books from national companies with international reputations. The first is Great Food, Great Beer: The Anheuser-Busch Cookbook (Sunset, $24.95 paperback), and the second is Tabasco: An Illustrated History by Shane K. Bernard (McIlhenny Co., $49.95). Both have interesting stories to tell as well as recipes to explore. The beer book has more recipes, but the sauce book has more history. . . .

Even though there are fewer than 20 recipes in Tabasco, there is much, much more to savor. It is a beautifully crafted and profusely illustrated history of the founding family, the McIlhennys, and the little bottle of hot sauce that made the name Tabasco and Avery Island, La., famous.

Actually, there are nearly 40 recipes -- the original and the updated version for this volume. Some are more than 150 years old. Of course, Tabasco is an ingredient in all of them. These selections include Tomato Catsup, Lobster a la Newburgh, Veal Loaf, Oyster Cocktail and a Classic Bloody Mary.

All manner of wonderful advertising, cartoons, bottle labels and family photographs -- particularly those involving military service -- are throughout the book. The photograph I liked best, however, is a portrait of Edward A. McIlhenny, "the Arctic explorer" and second son of the founder. He looks regal in his Arctic furs.

Tabasco is a hot read. -- Peter Franklin, Universal Press Syndicate, February 10, 2008

In the summer of 2005, McIlhenny historian and curator Bernard was working on the Tabasco Museum in New Orleans, a project shelved by Hurricane Katrina. This lavish, entrancing book resulted instead, tracing the fabled condiment's history, the family, marketing and more. -- New Orleans Times-Picayune, October 18, 2007

In this beautifully designed book, McIlhenny Company historian and curator Bernard chronicles the McIlhenny family of Avery Island, LA, and the origin of their ubiquitous pepper sauce. . . . [T]his volume contains primary-source documents from the company's archives (both black-and-white and color photographs) and more than a dozen historical recipes from handwritten family cookbooks, along with updated versions. The text and accompanying illustrations are exquisitely laid out, and numerous detailed sidebars add a lot of flavor to an already colorful narrative. The historical photographs depict not only generations of the McIlhenny family but also Avery Island, New Orleans, and cultural artifacts. . . . -- Library Journal, January 15, 2008

It's easy to say this is a hot holiday book. The coffee-table tome includes history, ads and trivia -- a "Tabasco in Hollywood" section tells us the sauce appeared on film with Laurel & Hardy, Bugs Bunny, the Little Rascals and James Bond and even in "Apocalypse Now." Our fave picture is a 1954 poster in English and Hebrew boasting "The Only Pepper Sauce Under Rabbinical Supervision." -- New York Post, December 2, 2007

Serious Tabasco fans are no doubt salivating over this hardcover story of Louisiana's McIlhenny family and their iconic hot stuff. Bernard, the official historian for Tabasco producer McIlhenny Co., peppers the volume with rarely seen photos, documents and lush illustrations right out of the company archives. Includes Tabasco recipes like Oyster Cocktail and Eisenhower's Barbecue Sauce. -- Atlanta Journal-Constitution, December 13, 2007

[Bernard is] quick to mention that the McIlhennys gave him "free reign" on the project and did not edit his work. . . . One of the great attributes of Bernard's book is that myths are dispelled. Even family renditions of how Tabasco came to be are noted as being false because of proof Bernard found in business documents. -- Lafayette (La.) Times of Acadiana (October 24, 2007)

[C]hock-full of archival photos, family history and reverence for the people behind the iconic sauce. If you've ever dreamed of rifling through the dusty boxes in the McIlhenny attic, the author has done the work for you, making it possible to gaze upon the original hand-written recipe, the early diamond-label and even Tabasco account books from 1871. . . . Heat-loving cooks will enjoy the archival recipes dating back to the 1850s. . . . There's plenty of good reading here . . . we promise you'll be licking your lips throughout. -- Chili Pepper Magazine, January 2008



Product Description

Tabasco®: An Illustrated History is the first and only book about the McIlhenny family and company based on previously untapped documents in the McIlhenny Company Archives. This chronicle examines the origin of Tabasco® sauce, from its post-Civil War creation on Avery Island, Louisiana, to its evolution into the "gold standard" of pepper sauces and a global culinary icon.

It also examines the often stranger-than-fiction stories that are inexorably bound up with the rise of Tabasco®--Edmund McIlhenny's creation of the sauce in the midst of Reconstruction- era economic ruin; John Avery McIlhenny's adventures in Theodore Roosevelt's Rough Riders volunteer cavalry regiment; Edward Avery McIlhenny's explorations in the unforgiving Arctic; and Walter S. McIlhenny's amazing heroics in World War II, which eventually secured him the rank of brigadier general, even as he modernized his family business and ensured its success into the late twentieth century.

In addition to the central narrative, Tabasco®: An Illustrated History contains numerous detailed sidebars, as well as over a dozen historical recipes selected from handwritten McIlhenny family cookbooks and other archival sources. This book boasts hundreds of fascinating photographs, both in color and black-and-white, many of which are previously unpublished.


Product Details

  • Hardcover: 242 pages
  • Publisher: University Press of Mississippi (September 2007)
  • Language: English
  • ISBN-10: 0979780802
  • ISBN-13: 978-0979780806
  • Product Dimensions: 12.2 x 10.6 x 0.7 inches
  • Shipping Weight: 4 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon.com Sales Rank: #327,695 in Books (See Bestsellers in Books)

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    #69 in  Books > Cooking, Food & Wine > Regional & International > U.S. Regional > Cajun & Creole

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Shane K. Bernard
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Customer Reviews

6 Reviews
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Average Customer Review
5.0 out of 5 stars (6 customer reviews)
 
 
 
 
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6 of 6 people found the following review helpful:
5.0 out of 5 stars Excellent book about an amazing product from it's humble beginnings, October 31, 2007
I was fortunate enough to be selected as one of the archaeologists who worked on recovering the site of the first Tabasco factory. That is where I met the author of this book, who at the time (2000) was still a Ph.D candidate.
With that disclaimer mentioned, this book is a fantacstic, all-encompassing story about one of the most beloved American products of all times. From it's humble beginnings that pre-date the Civil War, to its survival into the modern age of manufacturing and production, this book offers facinating tidbits of triva and many "are you SERIOUS??" revelations throughout. I particulalry like seeing how Tabasco's advertising campaigns have evolved over the years. The book does a great job in tracking the rise of a truly original American invention.
The author has been the McIlhenny Company historian for many years now and is THE source on all things Tabasco. He brings a great style to this book and has included some of the more rare photos from the past to help tell the story. Truly a must-have if you love Tabasco, if you want to know more about how this American legend began, or if you just want see how they get so much heat into such a little bottle.

Ayyyyieee!!
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6 of 7 people found the following review helpful:
5.0 out of 5 stars The Best of Recent Tabasco Histories, November 6, 2007
I have read both Rothefeder's book and Bernard's book. The former appears to be full of factual errors, some of them so ludicrous as to be laughable. The obvious anti-McIlhenny bias held by Rothfeder makes his work less believable, editorialized, and speculative. In contrast, Bernard's book is riveting, full of details, historical documents, and illustrations to which no one else has had access. The fact that the McIlhenny's have held their company together through ups and downs, profitably, is a testament to what is right about their business philosophy. Bernard's book was published by McIlhenny Company, but since he IS the company historian, you can bet that everything in there is accurate. It is the OFFICIAL history of Tabasco for good reason. If you're a fan of the sauce, you'll love this book.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Tabasco, Spice With A Story, December 16, 2007
I purchased this book for several of my family members. It is so much more than a beautiful coffee table book, although, it is extraordinarily eye pleasing and informative! Not only are the recipes easy and delicious, they really represent a terrific display of authenic history of our Louisiana culture. The McIlhenny family history is as interesting as the story of how "Tabasco" became such a beloved icon of Avery Island and all of South Louisiana. I would reccomend it as a gift to your favorite "person who has everything"!
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Most Recent Customer Reviews

5.0 out of 5 stars Beautiful book with loads of history and cooking information.
I loved this book. Super archival photographs, detailed company/family history, and some tasty recipes. Read more
Published 10 months ago by Jon A. Whaley

5.0 out of 5 stars Life Story
February 27, 1973. That's the day Avery was born. Nine months earlier, her mother and I spent a magical weekend at the Holiday Inn in New Iberia, Louisiana. Read more
Published 19 months ago by JOHN J SHEA III

5.0 out of 5 stars Great book
Wonderful photos, well written and a very thorough and fun to read history of our favorite hot sauce, Tabasco.
Published 22 months ago by Jillybeans

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