Do You Know What You Don't Know? and What it Costs You
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The Must-Have Customer: 7 Steps to Winning the Customer You Haven't Got by Robert Gordman |
by Robert Gordman with Armin Brott
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Product Description
Every single day businesses and individuals fail because they don't understand the unknown unknowns. This book shows how to get the answers when you don't know the questions to ask. You ll learn the three states of knowing and how to avoid the trap of the unknown unknowns by asking the right people the right questions, while feeling clever, competent, and managerial. You'll discover ways to focus your energy to figure out what you don' t know by digging deeper into pertinent facts and numbers and techniques to determine what s critical to your personal success and the success of your business. In these uncertain economic times, you'll learn what happens when boards of directors and CEOs don't know what they don't know about their companies.
About the Author
Robert Gordman is the author of Secrets of the $uper $weet $pot: Building Sustained, Profitable Growth and The Must-Have Customer: 7 Steps to Winning the Customer You Haven't Got. He is the President of The Gordman Group, a consulting company that works with senior management of mid- to large-size companies to create actionable, real-world profit development strategies. For over 20 years Gordman held executive management positions in various companies. He spent five years as Senior Consulting Partner for the Gallup Organization, specializing in strategic planning. During the past 19 years as a consultant, he has provided services to clients in many industries such as computer manufacturing and distribution, retail, direct marketing, weight loss, appliance manufacturing, advertising, trucking and banking. His clients have included senior management of Fortune 500 companies including Berkshire-Hathaway Retail, IBM PC Company US, IBM PC Company Canada, Kmart Corporation, KPMG, Saks Inc., VF Corporation, Weight Watchers International and Whirlpool Corporation. Ellen Gordman is the co-author of Secrets of the $uper $weet $pot: Building Sustained, Profitable Growth and The Must-Have Customer: 7 Steps to Winning the Customer You Haven't Got. She is the Vice President of Marketing for The Gordman Group. Elly is the author of three guidebooks to Summit County, Colorado. She has worked with numerous non-profit organizations to develop and implement marketing campaigns.
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Inside This Book
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Front Cover | First Pages | Back Cover | Surprise Me!
Richard Gerstner Browse Sample Pages:
Front Cover | First Pages | Back Cover | Surprise Me!
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