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The Online Marketing Inside Out (Online Marketing: Sitepoint) [Paperback]

Brandon Eley (Author), Shayne Tilley (Author)
4.4 out of 5 stars  See all reviews (9 customer reviews)
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Editorial Reviews

Product Description

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.

With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases.

You will learn about:

  • The changing face of marketing
  • The new frontier of PR and media
  • Using your web site to generate income
  • Getting the most from the search engine crowd
  • Promote your message through socializing
  • Implementing profitable email marketing campaigns
  • Getting others to sell your products for you
  • Spreading your message through online advertising.

Editorial Reviews

"Online Marketing Inside Out is a great bridge between what's come before in online marketing and what's coming up and worth checking out. " Chris Brogan

"There's everything from social media to affiliate marketing to paid search knowledge there. Please do check it out. If you're hoping to use the Internet to promote your business, this book will come in handy." Jason Falls

"Online Marketing Inside Out" is a top-notch resource on the basics of online marketing. It provides a firm foundation from which ecommerce marketers can launch campaigns, and it can serve as a good starting place for more in depth research about any of the topics it covers." Practical E-Commerce

"If you've ever wanted to use social media to increase your traffic, set up your own affiliate program, or just explain the various online advertising options to clients, then Online Marketing Inside Out is a great starting point" Freelance Switch

"I highly recommend Online Marketing Inside Out as a reference point for people who want to get started with their online marketing efforts and for experienced marketers who might need a solid checklist to compare their existing campaigns against." Cory Huff - Sparkplugging

"Online Marketing Inside Out is a great book for those who want a no-hype understanding on the how and why of online marketing" Miles Burke

"The book explains that successful marketing involves steps summed up as: attract, engage and transact. However, equally important to executing a successful campaign is understanding the medium, whether it's email or FaceBook or a setting-up an affiliate program. A successful campaign will use that that knowledge and measure the results." yyztech

About the Author

In 1999, Brandon Eley started 2BigFeet.com in the then untapped market for large-sized shoes. The need for an e-commerce web site led to his trial-by-fire indoctrination into web development and online marketing. In addition to owning 2BigFeet, Brandon is also the Interactive Director for Kelsey Advertising & Design, where he oversees interactive projects and online marketing campaigns, and blogs at brandoneley.com.

Product Details

  • Paperback: 250 pages
  • Publisher: SitePoint; 1 edition (June 1, 2009)
  • Language: English
  • ISBN-10: 0980576822
  • ISBN-13: 978-0980576825
  • Product Dimensions: 8.9 x 6.9 x 0.6 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: #449,703 in Books (See Top 100 in Books)

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Shayne Tilley
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Customer Reviews

9 Reviews
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Average Customer Review
4.4 out of 5 stars (9 customer reviews)
 
 
 
 
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10 of 15 people found the following review helpful:
1.0 out of 5 stars SitePoint Authors Ban Together, December 29, 2009
This review is from: The Online Marketing Inside Out (Online Marketing: Sitepoint) (Paperback)
I have read several Sitepoint books. Like most of us, the book reviews is part of my decision in purchase. After my last purchase, i think I learn my lesson not to trust reviews of sitepoint books....I was told that sitepoint authors help each other out by giving each other high reviews. This explains a lot of why such a poorly informative book like this one would have high reviews. It is not worth the time. The read is mundane (not at all inspiring) and the info provided is far from informative. If you need a read to tell you to do PR's, blogs, SEO basics, etc, than this is the book for you.

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6 of 9 people found the following review helpful:
5.0 out of 5 stars Must Read, June 24, 2009
By Chrispian H. Burks (Huntsville, AL) - See all my reviews
(REAL NAME)   
This review is from: The Online Marketing Inside Out (Online Marketing: Sitepoint) (Paperback)
I just finished reading 'Online Marketing Inside Out' and I'm already buzzing with ideas from the book. I've been building web sites for quite some time (14 years) and I've dabbled in Marketing, SEO, Social Media, etc. but I've always wanted to explore affiliate marketing, buying PPC Ads, email marketing... the list goes on. While each topic could easily be a book on it's own this book does a great job of covering issues in enough details to help you build a broad marketing plan that makes use of all the tools available to you.

Whether you're a budding marketing guru or just a developer who wants their projects to rank better, I think this book will help. It's well written, the layout is excellent and the material is easy to follow. You don't have to be a "web geek" to understand the topics covered and it's not a dry computer manual like some I've read. I would easily recommend this book to anyone who would like to know about Marketing online. I only wish this book was out years ago!
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3 of 6 people found the following review helpful:
5.0 out of 5 stars Online Marketing done right., September 20, 2009
By Brittany R. Conner (Tuscaloosa, AL USA) - See all my reviews
(REAL NAME)   
This review is from: The Online Marketing Inside Out (Online Marketing: Sitepoint) (Paperback)
Online Marketing Inside Out is a book for anyone and everyone. It can teach and reach people across a wide spectrum, whether you have a background in marketing or not. It will inspire you to expand your business and directs you on the right path. It gives great pointers on how to build and keep a relationship with customers and/or clients. In my opinion, the techniques you will find in this book are foolproof.

The book has a great layout that it is easy to use. You can jump to a specific topic using the table of contents and index, but it also flows very well when reading it cover to cover.

Hands down, this is a great, must read book. You won't regret it.
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Most Recent Customer Reviews

5.0 out of 5 stars Great Overview of Online Marketing
Brandon Eley and Shayne Tilley cover a lot of ground, giving a great overview of online PR, e-mail marketing, SEO, copywriting, link building, etc. Read more
Published 10 months ago by Eric Amundson

5.0 out of 5 stars Very Handy, very simple!
Specially good for those of us with an offline marketing background, because it reteaches you marketing from a new angle. Read more
Published 11 months ago by J. P. Contreras

5.0 out of 5 stars Concise, informative
Eley covers practically all the bases in this easy-to-read, concise, informative book. The chapters stand alone really well, so whether you're a one-man band or prefer to have... Read more
Published 11 months ago by Gary L. Smith

5.0 out of 5 stars Invaluable for aspiring entrepreneurs, small business owners, and corporate executives
Selling on the internet is a core aspect of the modern business plan. It expands the marketplace for goods and services across the country and around the world. Read more
Published 11 months ago by Midwest Book Review

5.0 out of 5 stars Online Marketing Inside Out - A Must Have
Online Marketing Inside Out is the premier guide to a company's digital marketing efforts. Whether you are a small business owner or a part of a corporate marketing team, this... Read more
Published 11 months ago by David C. Mcmillian

4.0 out of 5 stars Welcome to the brave new world of online marketing!
//Online Marketing Inside Out// is an easy-to-follow guide that teaches the principles of building a profitable online business. Read more
Published 12 months ago by Sacramento Book Review

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