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Me 2.0: Build a Powerful Brand to Achieve Career Success [Paperback]

Dan Schawbel (Author)
4.4 out of 5 stars  See all reviews (76 customer reviews)
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Me 2.0: Build a Powerful Brand to Achieve Career Success + Career Distinction: Stand Out by Building Your Brand + The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
Price For All Three: $40.71

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Editorial Reviews

From School Library Journal

In these uncertain times, new graduates and the newly unemployed need to manage their online images to find employment. This outstanding, easy-to-read guide shows millennial job seekers how to promote themselves both online and offline via Schawbel's concept of personal branding, or "how we market ourselves to others." Although he did not create the concept, Schawbel has successfully used e-marketing strategies, including many web 2.0 social networking technologies, such as blogs, wikis, and podcasts, to advance his career. He has also established himself as an authority in assisting others with these goals through his four-step method, i.e., discovering, creating, communicating, and maintaining individuals' personal brands. This enjoyable read is enhanced by gray-shaded informational sidebars, a glossary, and many testimonials about the success of Schawbel's method. Well suited to both students and the general public, this timely title is also recommended for human resource and recruiting professionals.—Caroline Geck, Lib. Media Specialist, Newark Public Schs., NJ
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

""Self-branding may seem like a useless buzz-phrase better suited to Donald Trump, particularly given that you're just trying to lay low and hang on to your job until the recession is over.  But personal branding guru Dan Schawbel, author of the upcoming book Me 2.0: Build a Powerful Brand to Achieve Career Success, says it can be even more important to create a distinctive, marketable role for yourself in a recession."" —U.S. News & World Report

""Me 2.0 is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card."" —Entrepreneur

""[Schawbel] presents a very detailed and comprehensive guide to employing a full arsenal of mostly online tools -- including social networking -- to develop a public persona that will enable you to be the go-to person for your area of expertise. In addition, he provides a very thoughtful set of self-assessments and bullet points for evaluating and acting upon the appropriate combination of tactics to ensure that top of mind attention is paid.” —Miami Herald

""Only 25, Dan Schawbel has branded himself as the expert in personal branding. Even more, he's found a competitive edge: He's the expert in Gen-Y personal branding. Schawbel writes an online personal branding magazine. He has a personal branding website. He says personal branding will help college students land jobs, entrepreneurs get financing, even managers earn promotions."" —Miami Herald

""This outstanding, easy-to-read guide shows millennial job seekers how to promote themselves both online and offline via Schawbel’s concept of personal branding, or ‘how we market ourselves to others.’"" —Library Journal

""The Business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market."" —Gary Vaynerchuk, host and founder of Wine Library TV

""[Me 2.0] is well written and logically organized. The book also includes a glossary that is accurate and concise. This was an added feature that added value to the book as a whole."" —ZDNet.com

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Product Details

  • Paperback: 256 pages
  • Publisher: Kaplan Publishing; Original edition (March 31, 2009)
  • Language: English
  • ISBN-10: 1427798206
  • ISBN-13: 978-1427798206
  • Product Dimensions: 8.9 x 5.9 x 0.8 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (76 customer reviews)
  • Amazon Bestsellers Rank: #50,238 in Books (See Top 100 in Books)
    #91 in  Books > Business & Investing > Industries & Professions > E-commerce
    #56 in  Books > Business & Investing > Job Hunting & Careers > Job Hunting
    #57 in  Books > Computers & Internet > Business & Culture > Web Marketing

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More About the Author

Dan Schawbel
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Search Inside This Book:
Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
branding toolkit, personal branding, video resume, personal marketing plan, social media, brand yourself, other blogs
Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Many Aspects of Personal Branding, The Brand Called, Second Life, New York Times, Introducing Commander, Life-Changing Results, Business Week, Donald Trump, Dan Schawbel, Millennials Enter the Workforce, Personal Value Statement
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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Me 2.0: Build a Powerful Brand to Achieve Career Success
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Customer Reviews

76 Reviews
5 star:
 (53)
4 star:
 (12)
3 star:
 (3)
2 star:
 (3)
1 star:
 (5)
 
 
 
 
 
Average Customer Review
4.4 out of 5 stars (76 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
53 of 60 people found the following review helpful:
4.0 out of 5 stars Timely Book on Importance of Personal Branding, April 12, 2009
This review is from: Me 2.0: Build a Powerful Brand to Achieve Career Success (Paperback)
This book is one of the few recent books that covers personal branding. I feel like this was a timely book in the fact that the importance of personal branding is growing day by day.

The first few pages of the book are riddled with strong references, including Marshall Goldsmith, Keith Ferrazzi, Tim Sanders, David Meerman Scott, and others.

I also thought that one of the main strengths of the book was that it was well structured. The author uses four distinct steps (discover, create, communicate, and maintain) as a part of personal branding.

The target audience of this book is Generation Y. Many of the examples reference college, internships, getting your first job, etc. I am glad that the book is targeting to a specific audience, but unfortunately I felt that the material was less useful to Generation X, Baby Boomers, and other generations.

That being said, the author tells an upbeat, yet pragmatic story about the importance of personal branding. It reads fairly quickly, and I'm sure almost everyone will pick up a few tips and tricks about how to improve their own unique brand.
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35 of 40 people found the following review helpful:
5.0 out of 5 stars For those who are looking to sell themselves to a better career, June 11, 2009
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Me 2.0: Build a Powerful Brand to Achieve Career Success (Paperback)
There is one brand that everyone should wave the flag for and represent - oneself. "Me 2.0: Build a Powerful Brand to Achieve Career Success" is a guide to the brand of oneself, the brand that one tries to sell when interviewing for a job, meeting people, and much more. With plenty of tips and advice for furthering the brand of oneself, author Dan Schawbel outlines the importance of networking, advertising the self, and much more. For those who are looking to sell themselves to a better career, "Me 2.0" is an invaluable read.
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39 of 45 people found the following review helpful:
5.0 out of 5 stars Exceptional Insight for Anyone Looking to Brand for Success, March 29, 2009
This review is from: Me 2.0: Build a Powerful Brand to Achieve Career Success (Paperback)
Dan Schawbel has hit the nail on the personal/professional branding game, on every page in his book. It's become an absolute necessity for any person, whether part of Gen Y or not. Professional, author, entrepreneur, blogger -- he's provided actionable steps to help anyone really leverage their most valuable asset -- their brand.

Good stuff, definite must read if you're serious about success.

Maria Reyes-McDavis
Social Marketing Techie
[...]
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Most Recent Customer Reviews

4.0 out of 5 stars Not for Gen Y readers.
Author Dan Schawbel does a great job introducing his (novice) readers to Web 2.0 and its larger implications on traditional marketing, advertising, and getting a job. Read more
Published 4 days ago by Brian Prascher

5.0 out of 5 stars Me 2.0 is for you!
This book is for anyone that wants to thrive in the Web 2.0 work place. With the advent of social media sites such as LinkedIn, self branding is the new norm for career... Read more
Published 1 month ago by gizmoinva

2.0 out of 5 stars Same Ol'
There's nothing new here. You'll only find the same old job-hunting and marketing tips you've been hearing for years: Watch whats in your facebook profile, Dress nicely, etc. Read more
Published 1 month ago by phil

4.0 out of 5 stars A bit 'America-centric' but still very interesting
I am a 4th year university student from Australia and I purchased this book to help me understand how to position my myself for success. Read more
Published 2 months ago by Simon L

1.0 out of 5 stars Completely Laughable - Not worth the paper or digital media that it is printed on
Dan Schwawbel may or may not be a "Personal Branding Guru" but he in no way imparts any of his supposed self proclaimed wisdom to the reader via this book. Read more
Published 3 months ago by When Worlds Collide

5.0 out of 5 stars Relevance, thy name is "Me 2.0"
From blogs to Facebook and Twitter to resumes, Mr. Schawbel's personal branding expertise shines through from page to page in this great read. Read more
Published 3 months ago by Jon DeGroff

5.0 out of 5 stars A GREAT READ!
After being laid off(Dec 09) I have had time to think of what I want in this life. I found Me 2.0 and ordered and couldn't put it down once I opened it. Read more
Published 4 months ago by A. Dukes

5.0 out of 5 stars It's 2010...how are your presenting yourself to a wired world?
Mr. Schawbel is uncanny at creating not only a trend but a new paradigm. Like it or not, personal branding is here to stay. Read more
Published 5 months ago by Delta Waters

5.0 out of 5 stars Brimming with passion and expertise on personal branding
Dan Schawbel is a force to be reckoned with. Me 2.0 is brimming with his passion and expertise for personal branding. Read more
Published 5 months ago by Mark Mathson

5.0 out of 5 stars Excellent Guide to Web 2.0
I have been a reader of Dan Shawbel's blog for some time, and I have both admired and learned from his work. So I picked up Me 2.0, and I am glad I did. Read more
Published 5 months ago by Curtis Chambers

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