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The 12 Habits of Highly Effective Web Sites, Executive Edition: Managing your PageRank and Keywords to get your product or service on Page One of search results (Paperback)

by Liam Scanlan (Author)
Key Phrases: title tag, search engine optimization, organic search results, Habits of Highly Effective Websites, Google Golden Triangle, Page One (more...)

4.2 out of 5 stars See all reviews (13 customer reviews)

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1 used from $99.99

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Editorial Reviews

Product Description
Unlock the mystery behind how companies get their products and services to the first page of Google and other search results. Understand and execute the twelve steps necessary for you to make it happen for your business. What is the importance of PageRank, how does it tie to keywords, why do inbound links matter, and when will I arrive in the Google Golden Triangle? This book shows you how to measure exactly where you are today, how to begin your journey to the top, how to measure your progress along the way and how to estimate when you will arrive. See how so many companies just haven't noticed this seismic shift in how quality sales leads are generated today, and learn how you can steal the market from your competitors before they wake up.

Product Details

Paperback: 90 pages
Publisher: CreateSpace (April 14, 2008)
Language: English
ISBN-10: 1434895157
ISBN-13: 978-1434895158
Product Dimensions: 8 x 5.2 x 0.2 inches
Shipping Weight: 5.4 ounces

Average Customer Review: 4.2 out of 5 stars See all reviews (13 customer reviews)

Amazon.com Sales Rank: #831,738 in Books (See Bestsellers in Books)

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Inside This Book (learn more)

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
title tag, search engine optimization, organic search results, inbound links

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Habits of Highly Effective Websites, Google Golden Triangle, Page One, Six-Way Yankee Accumulator, Fishing Rods, Blue Ocean

Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

What Do Customers Ultimately Buy After Viewing This Item?

	31% buy The 12 Habits Of Highly Effective Websites: A Primer On Search Engine Optimization For Non-Technical Executives 4.8 out of 5 stars (5) $11.95
	19% buy Building Findable Websites: Web Standards SEO and Beyond 4.8 out of 5 stars (23) $26.39
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Customer Reviews

13 Reviews

5 star:		(9)
4 star:		(2)
3 star:		(0)
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4.2 out of 5 stars (13 customer reviews)

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4 of 4 people found the following review helpful:

5.0 out of 5 stars Lead Generation for a New Generation, April 22, 2008

By	Norman Furlong "Web Entrepreneur" (Seattle, WA USA) - See all my reviews (REAL NAME)

With a bewildering array of books claiming to have all the answers for your Web 2.0 needs, it's refreshing to find an author who really "gets it". Techniques like SEO, SEM, PageRank Optimization and AdWords Campaigning are so new that most of the books on the subject are either crammed with jargon or promise the earth, moon and stars. Liam breaks it down for you simply and elegantly, and doesn't insult your intelligence in the process. "It may take you a year," he says, if you're starting from scratch.

It's an easy read, with lots of call-out boxes and illustrations. If you're a typical website, 80 - 90% of your customers reach your site through Search. One way to stay ahead of your competition is to read this book and start implementing the 12 Habits.

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3 of 3 people found the following review helpful:

5.0 out of 5 stars Short read - but important topics covered, May 6, 2008

By	Thomas Marks (Phoenix, AZ USA) - See all my reviews (REAL NAME)

As a webmaster I include of copy of this book for all my new clients. Generally they are not interested in details but they absolutely need a clear understanding going forward of what we will be doing with their website. It helps them to understand that there is no magic involved in search engine optimization and that it is something that you continue to do over time. It is a quick read and has no-fluff or filler. It is a true cut-to-the-chase book about ones website.

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2 of 2 people found the following review helpful:

5.0 out of 5 stars I now understand how search engines work!, April 23, 2008

By	Randall R. Broad "Grapeviewguy" (Kirkland, WA) - See all my reviews (REAL NAME)

I'm not technical, I'm a sales and marketing guy. Finally someone with the intelligence for a layman's mindset has put forth the nuts and bolts of what makes people find you on the world wide web. Key words being WORLD WIDE! With so many choices out there it's next to impossible to be FOUND anymore.

Scanlan's book removed the mystery behind the HTML or whatever else is being coded these days for web services. I'm the CEO of a small services company focused on putting on corporate Executive Golf outings. Very niche. Not so niche that there isnt 000's of other service providers around the globe providing similar services.

Thank you for making this readable, understandable, and most of all, easy to quickly change your web search/find strategy in short order. Excellent read and service. All of us here cannot thank you enough for the thought and energy you put forth in this book! I can only hope my competitors don't find your book as well....

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Most Recent Customer Reviews

1.0 out of 5 stars Completely useless book
Somehow I managed to miss that this was the "Executive" version. Completely useless for anyone who has spent a moment on the internet. Read more

Published 10 months ago by J. Wentworth

1.0 out of 5 stars Waste of Time
I do not understand why other people rated this so high. I learned nothing from this book and I consider myself an average SEO/Web designer. Read more

Published 10 months ago by Brian A. Butler

4.0 out of 5 stars Just what I needed!
For a recent consulting assignment I needed a quick primer on SEO - which was delivered fast and effectively in this easy to read and understand book. Read more

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