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Editorial Reviews
Review
"Oh, how I wish I could have read Sociable! back when I was a social media newbie. I could have prevented tons of confusion, many headaches, and loads of wasted time trying to figure it out. My advice? Read Shane and Steve's book and use it as your roadmap to taking full advantage of the tremendous sales and marketing power that social media has to offer."
Skip Anderson Founder & President, Selling to Consumers Sales Training - sellingtoconsumers.com
"As in business and in life, actions create reputations. A brand is the conversation that users are having about a product or service. As a professional speaker, consultant and author I have been obsessed with providing the best possible staff recruiting and retention solutions thus relying solely on "word of mouth" advertising. Lately, I have felt a massive disconnect with the philosophies touted by "Social media marketing Guru's", advocating using these new mediums to market one's products or services rather than engaging with their community of users.
Happily, Shane and Stephen in their new book Sociable share how the world really works by providing their powerful insights on how organizations can actively facilitate and contribute to the online word-of-mouth conversations pertaining to their brands that will greatly impact profits."
Dr. Denis L. Cauvier best selling author of How to Keep Staff Productive and Happy and The ABCs of Making Money series of books - deniscauvier.com
"You guys have really nailed the critical components of using social media for business, and you've done it in language that is easily understood and enjoyable to read."
Jerry Kennedy author of Motivation 101 and Co-host of the Sales Management 2.0 Podcast - jerrykennedy.com
Product Description
Social Media is turning sales and marketing upside-down, are you ready to profit from this global shift? It's not who you know but who knows you in today's hyper-connected marketplace. Understanding the role social media and social networking play in this new dynamic, is paramount to our future success as sales professionals, marketers, and corporations. Inside you will learn: • The new rules of engagement in sales and marketing • How anyone can become a global brand in their niche using social media • Strategies and tips on influencing online "Thought Leaders" • The top social media and networking tools for today and beyond • How to effectively implement and rollout social media in your organization
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