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The 12 Habits Of Highly Effective Websites: A Primer On Search Engine Optimization For Non-Technical Executives

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The 12 Habits Of Highly Effective Websites: A Primer On Search Engine Optimization For Non-Technical Executives (Paperback)

by Liam Scanlan (Author)

4.8 out of 5 stars See all reviews (5 customer reviews)

List Price:	$11.95
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Product Description
Tired of getting the wool pulled over your eyes in Internet marketing meetings? Wondering why your web traffic is a fraction of what it could be? Designed for the non-technical executive, this book will demystify how search engines decide which websites are displayed at the top of search results -- and which are not -- and will help you take the first steps to building your own sales lead generation strategy for the web.

Product Details

Paperback: 90 pages
Publisher: CreateSpace (August 12, 2008)
Language: English
ISBN-10: 1440401160
ISBN-13: 978-1440401169
Product Dimensions: 7.8 x 5 x 0.2 inches
Shipping Weight: 4 ounces (View shipping rates and policies)

Average Customer Review: 4.8 out of 5 stars See all reviews (5 customer reviews)

Amazon.com Sales Rank: #451,240 in Books (See Bestsellers in Books)

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	63% buy the item featured on this page: The 12 Habits Of Highly Effective Websites: A Primer On Search Engine Optimization For Non-Technical Executives 4.8 out of 5 stars (5) $11.95
	30% buy Web Traffic Magnet: 55 Free Things You Can Do To Drive Traffic To Your Website 5.0 out of 5 stars (17) $11.95
	7% buy 101 Ways to Promote Your Web Site (101 Ways series) 3.6 out of 5 stars (70) $21.86

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4.8 out of 5 stars (5 customer reviews)

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2 of 2 people found the following review helpful:

5.0 out of 5 stars It Takes the Mystery Out of SEO, September 2, 2008

By	David L. Cummings "Child Advocate" (Cincinnati) - See all my reviews (REAL NAME)

I own this book along with Scanlan's "Web Traffic Magnet," and I am extremely pleased with the knowledge on search engine optimization (SEO) that they provide. They take the mystery out of SEO and explain best-practice activities for achieving top search engine rankings.

"Web Traffic Magnet" is more technical than "12 Habits," which Scanlan has intended for non-technical executives. As an SEO practitioner, however, I found value in reading both books. They compliment each other very well. And because they are both written with brevity and tight focus, they don't overwhelm with superfluous or excessive information. They get down to the nitty gritty of SEO, which other busy people should greatly appreciate.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars I thought I knew plenty before.... I do now!!!, September 10, 2008

By	J Cohen (London, UK) - See all my reviews

Anyone can create a website, but without driving traffic to it, you may as well not have one. This book certainly puts you in a strong and stronger position to be able to do so. Cramming so much information into a short book like this, with easy to read diagrams and tips, it is a super investment for any business!!! I have read the book that compliments this also called 'Web Traffic Magnet'. This book is straight to the point and tells you what you need to know!! Great Stuff!!!

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5.0 out of 5 stars Short & Sweet SEO, May 8, 2009

By	Stephanie "SSS" (Bellevue, WA) - See all my reviews

After hearing about SEO for the past year this book was the first "successful" introduction to SEO that I found out there. The topic seemed very nebulous, and I wasn't a believer until I read Scanlan's book. What I mean by this is that all of my experiences with different SEO companies and salespeople left me unsure of what their services actually entailed and how I could monetarily gauge their success. I found the book so easy to understand (and you must know that I'm not a very tech/computer saavy kind of gal!). After reading "The 12 Habits of Highly Effective Websites" I picked up another of his books [ASIN:1438263074 Web Traffic Magnet: 55 free things you can do to drive traffic to your website]. I highly recommend them both!