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Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing
 
 
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Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing [Paperback]

Jim Tobin (Author), Lisa Braziel (Author)
4.7 out of 5 stars  See all reviews (14 customer reviews)
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Editorial Reviews

Review

"Corporate marketers charging into the unfamiliar waters of social media can have the same effect as crashing a cocktail party uninvited and uninformed about rules, etiquette and people--thereby alienating the very communities they're trying to reach.

That's why "Social Media is a Cocktail Party" is such a useful paradigm for understanding how best to understand the strategy and tactics for marketing on the social web.

Jim Tobin and Lisa Braziel have crafted a clever and insightful guide with practical examples that give meaning and direction for smart social media programs. It's a must read for marketers and PR professionals of all sizes." --Lee Odden, CEO of TopRankMarketing.com (from the back cover)

Review

"You have an open invite to join the social media Cocktail Party. Before you show up, you must buy this book so you'll know how to enter the room, join the conversation, and engage your audience."
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Product Details

  • Paperback: 196 pages
  • Publisher: CreateSpace (November 5, 2008)
  • Language: English
  • ISBN-10: 1440454205
  • ISBN-13: 978-1440454202
  • Product Dimensions: 8.9 x 6 x 0.6 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Bestsellers Rank: #316,556 in Books (See Top 100 in Books)

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More About the Author

Jim Tobin
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
social media agency, chairs widget, social media agencies, social media campaign, social media marketing, social media strategy, social media tools, media marketing plan, social media community, using social media, brand evangelists, viral content, viral video, viral campaign, anchor text
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Second Life, Whole Foods, World Bank, Dell Hell, Community Analysis Plan, Community Engagement Plan, Chordiant Mesh, Google Reader, Matt Cutts, Business Week, Super Bowl, Open Social, Washington Post, Social Media Optimization
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Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing
84% buy the item featured on this page:
Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing by Jim Tobin Paperback 4.7 out of 5 stars (14)
$14.95
The Social Media Bible: Tactics, Tools, and Strategies for Business Success
5% buy
The Social Media Bible: Tactics, Tools, and Strategies for Business Success by Lon Safko Paperback 4.5 out of 5 stars (21)
$19.77
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
4% buy
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott Paperback 4.5 out of 5 stars (248)
$13.57
Social Media Marketing: An Hour a Day
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Social Media Marketing: An Hour a Day by Dave Evans Paperback 4.5 out of 5 stars (37)
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Customer Reviews

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4.7 out of 5 stars (14 customer reviews)
 
 
 
 
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2 of 2 people found the following review helpful:
5.0 out of 5 stars An Easy Read and a MUST Read For Any Business Owner, May 7, 2009
By Matthew Harrell (Raleigh, NC USA) - See all my reviews
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This review is from: Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing (Paperback)
First off, it's easy to read. The analogies never end and while I'm a tech person with a firm understanding of social media the analogies just confirmed so much for me and even prepared me to better share with others what Twitter, blogging and social media is all about. The details on the social media tools are already outdated a little (Is anyone on MySpace besides bands now), but this is an inevitable problem.

It's clear that Jim's background is marketing. That was key for me to realize because I quickly learned that the book was not just about social media, but social media marketing. I have little marketing background so this book really helped me realize the solid and proven potential that these tools have for marketing purposes. This was great for me and my company. Even more he breaks down how to do these things, how NOT to do these things, whose been "successful" and who's failed. Great examples of those that have gone before us!

The embedded blog posts from the Ignite website are relevant and provide a nice change of pace in the first part of the book. Much of the advice is pragmatic. For example, just start using social media in one part of organization. Start small; perfect. And the practical advice towards the end on measuring you social media marketing plan left me excited about creating a plan for my company.

I saw Jim speak at an NCState Computer Science event back in March. I was impressed with the presentation and the useful analogy that it made to help folks understand social media. I became aware of how much I've used social media in the past year (yes to all 10 questions, for those that have seen his presentation), how much I enjoy social media and I need to use it more for my startup: MemberHub.com.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Easy to enter into a deep read, March 20, 2009
This review is from: Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing (Paperback)
Personally and professionally, I see the need to learn more to engage myself and my organization into social media. The problem, of course, is figuring out how and what to do in a meaningful way. The solution: This book. I could easily relate to the cocktail analogy, but I was most surprised at the depth of knowledge this book provides. It goes far beyond creating a Facebook profile, into how to listen online to your brand feedback, maximize your presence, and measure it. This is a must-read for anyone confused about how to join the online party.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars What social media means, and how to plan for marketing, December 30, 2008
This review is from: Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing (Paperback)
If you're a marketer or a CEO and you think social media is dumb, or a waste of time, or a bunch of amateurs, please know this: Sometimes you're right. Often you're wrong.
Jim Tobin acknowledges that crowdsourcing, the wisdom of crowds, and the democratization of content creation often leads to junk. But it also produces some jewels.
Tobin calls social media "the largest, best, most accurate market segmentation tool ever invented." But adopting social media marketing means un-learning the idea that customers are 'targets' to be seized. In social media marketing, customers become your partners and potential advocates. Marketers should find, listen to, and participate in consumer-generated conversations across the Internet as potential purchasers dig into user-generated product reviews, feature lists, comparison prices, rave reviews, and cautionary tales.
Tobin and Braziel discuss at length how to plan a social media campaign, including a preliminary community analysis and then a community engagement plan.
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Most Recent Customer Reviews

4.0 out of 5 stars Excellent Introduction to Social Media Marketing
While the book "Social Media Is a Cocktail Party" by Jim Tobin with Lisa Braziel is copyrighted 2008 -- and things change very quickly in the social media world -- this is an... Read more
Published 4 months ago by Phyllis Zimbler Miller

5.0 out of 5 stars Read it Cover to Cover Non-stop!
For anyone who uses the internet for any reason this is a fascinating and useful read. It was like lifting the hood on a car to see how the engine works. Read more
Published 5 months ago by Kirk Bennett

2.0 out of 5 stars Rich contents. Poor content.
For those who are familiar with the term Social Media there is nothing to look for in this book.
Brian Halligan mentioned in "Inbound Marketing" that Social Media Marketing... Read more
Published 5 months ago by Vasyl Denys

5.0 out of 5 stars A Must Read
Quite simply, this book is a MUST READ for any marketers out there. Especially anyone that has struggled with how to integrate Social Media into their program of work.
Published 11 months ago by Melody Foote

5.0 out of 5 stars The Best Social Media Marketing Book Available
Excerpt from Blog Review: Honestly... the flat out best book I had read in quite some time. Jim and Lisa have really spilled the beans on Social Media Marketing with this book... Read more
Published 20 months ago by Matthew S. Diehl

5.0 out of 5 stars Outstanding book to begin an understanding of how to use Social Media.
Customer Video Review

Length:: 0:56 Mins
Published 20 months ago by James A. Neville III

5.0 out of 5 stars The Best Parties are Full of Surprises
Social media is the 24/7 virtual cocktail party where everyone is invited and anyone can say whatever they like about your brand, your company and even you! Read more
Published 21 months ago by Sean P. Kearney

5.0 out of 5 stars A great introduction into Social Media
This book is a must read for anyone who wants to gain valuable, targeted insight into their business. Read more
Published 21 months ago by Daniel Devries

5.0 out of 5 stars Fantastic book!
Just started reading this morning and can't put the book down. It's easy to read, easy to understand and entertaining too. Read more
Published 21 months ago by Ellyn R. Davidson

5.0 out of 5 stars Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing
Jim Tobin's latest book is an eye-opening introduction to the cyber-side of marketing on social media like facebook and second life and the mechanisms behind successful corporate... Read more
Published 21 months ago by Michael Pollok

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