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Selling 101: Essential Selling Skills for Business Owners and Non-Sales People (Paperback)

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5.0 out of 5 stars See all reviews (4 customer reviews)

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Editorial Reviews

Review

"Selling 101 is an easy-to-read road map, complete with crystal-clear examples and realistic model scripts, that smoothes out the bumps on the road to learning how to sell." -- L. John Shearer, account representative, Roadway Package Systems

"Selling 101 teaches the art of selling, while mastering the science of the 'people' side of business." -- Victor F. Podd, chairman and CEO, Powertex, Inc.

"For those interested in a more in-depth analysis of how to run a small business..." -- The Wall Street Journal

Product Description

Regardless of your job title or what business you're in, selling skills are an essential tool for surviving in our tough, turbulent economic times.

Selling 101 provides the key sales techniques you need to build your sales, whether you're selling a product or a service, whether you have any previous sales experience or not. It shows you how to find new customers, convince key decision-makers to take action, organize for peak sales efficiency, win over uncertain customers, and close the sale. Perfect for business owners or non-sales people, Selling 101 will help you get the most out of your sales efforts.

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Product Details

Paperback: 284 pages
Publisher: Adams Media Corporation; 1st edition (March 1997)
Language: English
ISBN-10: 1558507051
ISBN-13: 978-1558507050
Product Dimensions: 8.4 x 5.5 x 0.8 inches
Shipping Weight: 10.4 ounces

Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)

Amazon.com Sales Rank: #23,835 in Books (See Bestsellers in Books)

Popular in these categories: (What's this?)

#15 in	Books > Business & Investing > Marketing & Sales > Sales & Selling > Management
#15 in	Books > Business & Investing > Small Business & Entrepreneurship > Marketing
#40 in	Books > Business & Investing > Marketing & Sales > Sales & Selling > Techniques

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› Visit Amazon's Michael T. McGaulley Page

Look Inside This Book

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Front Cover | Table of Contents | First Pages | Index | Back Cover

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Customer Reviews

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1 of 1 people found the following review helpful:

5.0 out of 5 stars You Will Sell More After You Read This Book, August 23, 2002

By	Eric Anderson "ejaya" (Tampa, FL USA) - See all my reviews (REAL NAME)

If you are starting a business and want to learn the basics of selling and marketing a service or product, there are lots of books out there but very few present as much useful information as clearly and concisely as does Micheal McGaulley's Selling 101.

The book is organized in a chronological fashion and covers all the steps from finding a prospect to following up on an account you have sold. The sections on locating quality prospects on convincing the decision maker to go with you are especially well done.

If you own your own business and are at a point in the growth of your business that you need to add salespeople, this book includes some excellent material on hiring, motivating, and retaining quality sales people that is not included in most other books on the selling process.

This would be a particularly good book for the business owner who wants to sell more effectively and does not have a sales and marketing background. However, it is also a very good book for the salesperson who just wants to close more sales.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Nothing but praises!, February 26, 2000

By	Hank (United States) - See all my reviews

A great book for people who are in the business world and about to enter the business world. I used several helpful suggestions from the book in recent interviews. Once I found my job, I kept refering back to it because of its helpful suggestions.

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5.0 out of 5 stars start your way in selling, August 13, 2001

By	sayed omar (Egypt) - See all my reviews

i highly recommend this book. the book is very easy to read, easy to start in selling, if you do not have any background ion selling this book for you Syed Omar AUC

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Most Recent Customer Reviews

5.0 out of 5 stars Multiple Business Seminars in one Package
This book has been invaluable to me from two perspectives. The first time, I read this as a twenty-year career auto salesperson, and currently, in my dual role as a Personal... Read more

Published on January 23, 2001 by B. Kavanagh

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