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Belching Out the Devil: Global Adventures with Coca-Cola Paperback – June 2, 2009

by Mark Thomas (Author)

5 customer reviews

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Mark Thomas—a legendarily seditious comedian and human rights activist—is a recovering Coca-Cola addict, a self-described “middle-aged fat dad with asthma” who decides to trek around the globe investigating the stories and people Coca-Cola’s iconic advertising campaigns don’t mention: child laborers in the sugarcane fields of El Salvador, Indian workers exposed to toxic chemicals, Columbian labor union leaders in Coke bottling plants falsely accused of terrorism and jailed alongside the paramilitaries who want to kill them.

At once hilarious and disturbing, Thomas builds a very detailed and damning case against the world’s most ubiquitous drink.

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Product Details

Paperback: 364 pages
Publisher: Nation Books; 1 edition (June 2, 2009)
Language: English
ISBN-10: 1568584318
ISBN-13: 978-1568584317
Product Dimensions: 5.5 x 0.9 x 8.2 inches
Shipping Weight: 13.6 ounces
Average Customer Review: 3.8 out of 5 stars See all reviews (5 customer reviews)
Amazon Best Sellers Rank: #3,365,841 in Books (See Top 100 in Books)
- #759 in Books > Humor & Entertainment > Humor > Cooking
- #1342 in Books > Cookbooks, Food & Wine > Celebrities & TV Shows
- #1918 in Books > Humor & Entertainment > Humor > Business & Professional

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Customer Reviews

3.8 out of 5 stars

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Most Helpful Customer Reviews

0 of 1 people found the following review helpful

Love it!

By LJ on November 5, 2011

Format: Paperback Verified Purchase

I'm a Mark Thomas fan, and I new that I liked him before buying this book. This was my second book of his after reading 'As Used on the Famous Nelson Mandela: Underground Adventures in the Arms and Torture Trade'. This one is very much in a similar vain, ranting but with intellect and proactive actions to back it all up.

Mark Thomas = necessary education.

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10 of 24 people found the following review helpful

Just as Biased Against Coca Cola as Those he Ridicules Who Love the Company

By James N Simpson on January 26, 2009

Format: Paperback

Belching Out the Devil I guess was supposed to be a Michael Moore type exposure of the world's number one selling product and the fact that the publishers have put on the cover "Provacative, funny and stirring" and "John Pilger with laughs" (whoever he is), meant we're supposed to maybe think this will fascinate and entertain us like Super Size Me did. The book achieves none of these promises though.

Belching Out the Devil could have been a good read if it had been done by a journalist who follows the journalistic code of ethics of remaining impartial, but it's pretty evident from page one Mark Thomas has an axe to grind and didn't go into any of his interviews with various people with an open mind. His ridicule of those who love what Coca Cola has brought to their countries, such as better hygiene standards, employment and so forth isn't too impressive. Granted the reader can see these interviewees were a bit over the top in their love of the company but why not just let them decide that?

Plus since the books called Belching Out the Devil, lets play Devil's advocate for a bit. Mark Thomas brings up problems in Colombia bottlers and they are extremely serious problems such as Union people being murdered but in a country operating under circumstances similar to a civil war other than not to sell Coca Cola to the bottling plants what did he really expect Coca Cola to do? Send some executive up to the criminals and say hey Mr crime lord, that's a nice big gun you're pointing at me, now stop this chidish fighting your doing against your own people. I'm sure that would have solved everything.Read more ›

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4 of 7 people found the following review helpful

Have a Coke and a frown!

By John Bernhardt on September 23, 2009

Format: Paperback

Does this book make you not want to drink a Coke? I am not so sure. I have read similiar exposes about Wal-Mart and the fast food industry and this book is not as convincing an indictment. The book seemed more of an indictment of common insidious multi-national practices than an argument that we might actually be better off if the world just drank Pepsi and Big Cola instead of Coke.

The disreputable practices described here such as union busting, worker mistreatment, making Mexican kids fat, and stealing a town's water supply are things that many multi--national companies might well could be accused of.
Practices of American companies in foreign companies are often highly questionable, and sadly it's not exactly a shock or surprise to see that Coca-Cola would be engaging in such practices.

I was interested in what Coke might be doing in America,such as it anti-competitive practices,or attempts to put soft drink machines in schools ,but the book does not cover that subject very well.I do applaud the author's courage and good humour. I also applaud the lady Mexican store owner who had the courage to stock Big Cola in the face of the Coca-Cola intimidation.

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3 of 11 people found the following review helpful

Coca-Cola's Image Is Corrected Without Need Of Glasses!

By R. A. Barricklow VINE VOICE on August 30, 2009

Format: Paperback

I will have to be honest & say this is not for Faux News Fans (I will leave it to the reader to guess the network/s). Of course, this would never make Faux news as those anchors would choke on the Damn Truth before speaking it to power. This disclaimer is just to save the naive mainstream news addict's stomachs from belching out the devil should they be so blessedly biased.
Mark Smith is a modern day Mark Twain using pop humor with a delicious twist of wickedness. His writing is a welcome treasure I found by surfing Amazon. It is on the mark, clever, humorous, & biting + plus the way he's sarcastically twisting corporate lies with a malicious glee is just the way I like my martinis/with bite.
The following are some of the business practices of Coca-Cola that Mark puts in his investigatve journalistic crosshairs: communties lack of access to clean water; working with no job security protection, with long hours and no pay; children working in fields for Coke's sugar who are not given a hands up and condemned to poverty; unsafe working conditions; fired for any whiff of union on their clothing or in their minds; unpaid taxes; taking the water from communities that desperately need it for their families - just to survive; & by monopolizing local markets, so that other local competitors are effectively taken out of their own markets.
Get the picture? (If not your vision will be uncorporatized by reading, Belching Out The Devil.)
There a serious business side to Mark's humorous writing style. It was his style that it made it more palatable for me in this, the not so pleasant business of knowing what the corporate media does not want me to know. The problem is that Coke is no longer palatable to me.
There are many stories here of people and places around the globe.Read more ›

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