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Jump Start Your Business Brain: The Scientific Way To Make More Money (Paperback)

~ Doug Hall (Author), Tom Peters (Foreword) "This chapter provides the specific supporting credibility for the Marketing Physics laws that tollow..." (more)
Key Phrases: overt benefit, trademark pedigree, inventing sessions, Real Reason, Marketing Physics, Capitalist Creativity (more...)

4.9 out of 5 stars See all reviews (7 customer reviews)

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Editorial Reviews

Review

Jump Start Your Business Brain is the first piece of TRUE, fact-based marketing wisdom since David Ogilvy. -- John Ruffley, Director of Marketing, M&M/Mars

Listen, learn and take action NOW! -- Guy Kawasaki, CEO, Garage Technology Ventures and author of Rich Dad, Poor Dad .

The author's passion for turning dreams of success into reality is evident on every pageand quite contagious. -- Successful Meetings Magazine

Product Description

Doug Hall shares data-proven methods that can make sales, marketing, and business development measurably more effective.

Product Details

Paperback: 340 pages
Publisher: Clerisy Press (April 1, 2005)
Language: English
ISBN-10: 1578601797
ISBN-13: 978-1578601790
Product Dimensions: 8.7 x 5.6 x 1 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)

Average Customer Review: 4.9 out of 5 stars See all reviews (7 customer reviews)

Amazon.com Sales Rank: #128,102 in Books (See Bestsellers in Books)
Popular in this category: (What's this?)
#43 in Books > Business & Investing > Management & Leadership > Planning & Forecasting

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Inside This Book (learn more)

First Sentence:
This chapter provides the specific supporting credibility for the Marketing Physics laws that tollow. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
overt benefit, trademark pedigree, inventing sessions, marketing pedigree, kitchen logic, brain skilled, experiential benefits, unrelated stimuli, benchmark database, brain orientation, leverage diversity, leveraging diversity, innovation experts, raw ideas, creating ideas

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Real Reason, Marketing Physics, Capitalist Creativity, Practical Tactic, Homeward Trail, Borrowing Brilliance, Mind Dump, Ben Franklin, Prince Edward Island, College of Piping, Cavendish Figurines, Great Escape, Fear Battle Tactic, Final Thoughts, Musical Chairs, Overall Probability of Success, United States, North Pole, Create Customer Concepts, Law Breaker, Quick Process Summary, Redout Rust Stopper, Believe Strategy, Dave's Place, Jack Snack

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Books on Related Topics | Concordance | Text Stats

Citations (learn more)

This book cites 35 books:

Jump Start Your Business Brain: Win More, Lose Less, and Make More Money by Doug Hall in Front Matter (1), Front Matter (2), and page 244
The Heart Aroused : Poetry and the Preservation of the Soul in Corporate America by David Whyte on page 211, and Back Matter
Hello Canada Prince Edward Island: Revised by Penny Hozy on page 211, and Back Matter
Anne of Green Gables (A Stepping Stone Book(TM)) by L.M. Montgomery on page 113, and page 115
Anne Of Green Gables by Lucy Maud Montgomery on page 113, and page 115

See all 35 books this book cites

Books on Related Topics (learn more)

Jump Start Your Marketing Brain by Doug Hall

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Jump Start Your Business Brain by Doug Hall

Discusses:

Brain Boosters for Business Advantage by Arthur B. VanGundy

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	88% buy the item featured on this page: Jump Start Your Business Brain: The Scientific Way To Make More Money 4.9 out of 5 stars (7) $11.55
	4% buy Jump Start Your Business Brain: Win More, Lose Less, and Make More Money 4.7 out of 5 stars (35)
	4% buy Jump Start Your Brain 3.8 out of 5 stars (30) $13.22
	3% buy Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas 4.7 out of 5 stars (3) $11.55

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Customer Reviews

7 Reviews

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4.9 out of 5 stars (7 customer reviews)

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Why Marketing Ideas Work, January 27, 2007

By	Paul V. Duffau "Business Owner and Consultant" (Asotin, WA USA) - See all my reviews (REAL NAME)

Doug Hall has distilled a lifetime of marketing research into this one book with the essentials on what a successful marketing campaign should contain. He does this with a dynamic use of statistics to supports his points and ancedotal evidence from his experiences in the helping businesses.

Designed for the individual that must build and manage the marketing program of his or her company, this book has ramifications that impact all levels of the hierarchy. It does so by reminding the reader that the business exists to serve a fundamental need of the client - and everybody must understand and be able to articulate what valuable purpose they serve.

Developed in two sections, Hall expands on how to generate better (more effective) marketing messages in the first and how to generate new ideas in the second. From the first pages, it is clear that this is a serious book of applied research. Jump Start Your Business Brain doesn't want you to win advertising awards; the best award is making more money with less, but better informed, effort.

The sections include small exercises to illustrate your current position and define your strengths and weaknesses. The clarity of the writing reatly assists in the process. Doug Hall doesn't leave you guessing about the application of his principles. He is very explicit in his statements and backs it with evidence. This isn't a "How-to" book, though; it's a "Why-to". As becomes clear as you read, when you develop the "Why-to", the "how-to" becomes apparent. After that, it's follow through.

The highest praise I can offer it is that I have used the principles to redesign my campaigns. I know my messages and more importantly, my clients now know my message.

My increased sales are a testament to Doug Hall's applied research.

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2 of 2 people found the following review helpful:

5.0 out of 5 stars Good Advice From an Experienced Author, February 23, 2009

By	R. Gehring (St. Paul, MN USA) - See all my reviews (REAL NAME)

Doug Hall's book is practical, but powerful advice. If your business could benefit from reaching more customers, more effectively-- read it!

The book contains short exercises that you can do with your company's product offerings, showing you how effective your external and internal communication strategies really are.

If you've never heard the terms "Overt Benefit", "Reason to Believe" and "Dramatic Difference" you're leaving business (and money) on the table.

I Highly recommend this book for leaders in all areas of the company!

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2 of 2 people found the following review helpful:

5.0 out of 5 stars My Favorite Creative Process & Positioning Book, February 12, 2009

By	Dan Wallace (Minneapolis, MN) - See all my reviews (REAL NAME)

Doug Hall's fist book, Jumpstart Your Brain, was a wild exploration of creativity techniques. Jumpstart Your Business Brain revealed that there was method to the madness. Hall used his sessions at Eureka Ranch to test hypotheses about creative process. This book presents the resulting theory. In short, Hall found that creativity is the result of:

1. High Stimuli Environments
2. Diverse People Collaborating
3. Lack of Fear

As a professional marketer and sometimes brainstorming facilitator, this makes perfect sense to me. As an added bonus, Hall did research on what I call positioning, and he found out that successful products have the following three characteristics:

1. An Overt Benefit (specific, obvious & direct)
2. Real Reasons to Believe
3. Dramatic Differences from Competing Products

He also has a nice model for evaluating ideas:

1. Is the target AUDIENCE, target OCCASION or target PROBLEM absolutely clear?
2. Is the point of difference FOCUSED 7 EASY TO UNDERSTAND?
3. Is the dramatic difference BIG NEWS?
4. Does the benefit deliver major customer HORSEPOWER?
5. Is the BENEFIT ADVANTAGE VS. COMPETITION much greater than the cost advantage?

This book is by far my favorite book on creative process, and one of my favorite books on positioning. Here are some other innovation and creativity books I've enjoyed reading:

The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
Edison: A Biography
What a Great Idea! 2.0: Unlocking Your Creativity in Business and in Life The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm Hare Brain, Tortoise Mind: How Intelligence Increases When You Think Less
The Creative Priority : Putting Innovation to Work in Your Business

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Most Recent Customer Reviews

5.0 out of 5 stars Forgotten why you're in business?
This book jumped out at me on the airport bookstore shelf! I make it a little rule always to buy the book that can do this - it is inevitably what I need to read at the time... Read more

Published 8 months ago by Elizabeth Ball

5.0 out of 5 stars Solid advice from an author with real world experience
Good solid advice, especially for those that haven't launched products or managed p&l's. We are starting a study group at our company trying to make sure that teammates are... Read more

Published 16 months ago by D. Siekman

4.0 out of 5 stars Exceptional
For those starting out in business, as a consultant or just need a tune-up at work, this is a great read. Read more

Published on August 18, 2006 by R. B. Devaul

5.0 out of 5 stars A Book Likely to Give You a Few Good Ideas
This book is aimed at the individual in charge of marketing for a product or product line. This could be a project manager in a large company, or I would think more likely, an... Read more

Published on April 26, 2006 by John Matlock

› See all 7 customer reviews...

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