Birthing the Elephant: A Woman's Go-for-it! Guide to Overcoming the Big Challenges of Launching a Business (Paperback)

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From Publishers Weekly
Starting your own business is tough, but learning to think like an entrepreneur is half the battle, say small-business consultants Abarbanel and Freeman. Part portable success coach, part step-by-step guide through the life cycle of a small-business launch, the book presents real-life stories—from the famous, such as makeup entrepreneur Bobbi Brown and stylish maternity-wear pioneer Liz Lange, to startups in the worlds of baking, filmmaking and high tech software. A great deal of space is given to tools for developing the emotional mind frame to succeed outside the comfort of the traditional workplace, and the authors devote particular attention to commitment, courage, persistence and other traits. Later chapters delve into the nitty-gritty of asset assessment, money management, support systems, success strategies and common pitfalls. This information is backed up with handy chapter-closing quick tips, checklists, action steps, real-life examples and a helpful resource guide. With the number of women-owned businesses growing in the U.S. at the rate of one every 60 seconds—roughly 600,000 launches a year, according to the authors—the audience for this positive, cheerful, practical book should be substantial. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Book Description
Customized for the female entrepreneur's unique psychological experience of launching a business, BIRTHING THE ELEPHANT goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.

"My bed-and-breakfast business started out small and just keeps growing--thanks in part to startup advice from Karin and Bruce. Everyone needs a success coach to cheer them on and whisper encouraging advice in their ear when the going gets tough! They've helped me realize my dream."
--Becky Rohrer, owner of College Inn in Westerville, Ohio

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