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Fine Art Publicity, 2nd Edition: The Complete Guide for Artists, Galleries, and Museums (Business and Legal Forms) [Paperback]

Susan Abbott (Author)

4.0 out of 5 stars See all reviews (5 customer reviews)

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Editorial Reviews

Product Description

This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns.

About the Author

Susan Abbott has been a fine art public relations consultant for more than 30 years and is the author of Corporate Art Consulting (1-58115-034-2). She lives in San Francisco.

Product Details

Paperback: 192 pages
Publisher: Allworth Press; 1st edition (February 1, 2005)
Language: English
ISBN-10: 1581154011
ISBN-13: 978-1581154016
Product Dimensions: 9 x 5.8 x 0.6 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)

Average Customer Review: 4.0 out of 5 stars See all reviews (5 customer reviews)

Amazon Bestsellers Rank: #102,159 in Books (See Top 100 in Books)
#42 in Books > Arts & Photography > Museums & Collections > Business of Art

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Inside This Book (learn more)

First Sentence:
Publicity is media coverage you don't pay for, and it is the most effective way to introduce yourself and your gallery to the public. Read the first page

Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Los Angeles, San Francisco, Michael Dunev, William Hill Gallery, Release Date Jan, Larry Hernandez, United States, New Introductions, Judith Cottingham-Marker, Peter Morton, The Public View

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Citations (learn more)

This book cites 12 books:

Publicity Manual by Kate Kelly in Front Matter, and page 103
How to Survive and Prosper as an Artist, 5th ed.: Selling Yourself Without Selling Your Soul by Caroll Michels on page 144
Assistant Director/Welfare (Career Examination Series, C-1802) by Jack Rudman in Front Matter
International Marketing (Mcgraw Hill/Irwin Series in Marketing) by Philip Cateora in Front Matter
Re-Engineering the Photo Studio by Joe Farace in Back Matter

See all 12 books this book cites

11 books cite this book:

Business & Legal Forms for Fine Artists by Tad Crawford in Back Matter
Success Now! For Artists: A Motivational Guide for the Artrepreneur Revised and Expanded Second Edition by Renee Phillips in Back Matter
How to Make Money as an Artist: The 7 Winning Strategies of Successful Fine Artists by Sean Moore in Back Matter
Business and Legal Forms for Crafts by Tad Crawford in Back Matter
How to Grow as an Artist by Daniel Grant in Back Matter

See all 11 books citing this book

What Do Customers Ultimately Buy After Viewing This Item?

	61% buy the item featured on this page: Fine Art Publicity, 2nd Edition: The Complete Guide for Artists, Galleries, and Museums (Business and Legal Forms) by Susan Abbott Paperback 4.0 out of 5 stars (5) $14.96
	19% buy How to Start and Run a Commercial Art Gallery (How to Start & Run a) by Edward Winkleman Paperback 4.6 out of 5 stars (5) $16.47
	9% buy The Artist-Gallery Partnership, Third Edition: A Practical Guide to Consigning Art by Tad Crawford Paperback $14.96
	6% buy I'd Rather Be in the Studio! by Alyson B. Stanfield Paperback 4.6 out of 5 stars (42) $16.47

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Customer Reviews

5 Reviews

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Most Helpful Customer Reviews

38 of 42 people found the following review helpful:

1.0 out of 5 stars Search Elsewhere, December 11, 2002

By A Customer

This review is from: Fine Art Publicity: The Complete Guide for Galleries and Artists (Paperback)

I buy alot of books but I have never before seen a book written for an adult audience spread so thinly over so many pages. I suppose this was done to try to create the illusion of there being more information here than there really is. What little useful information this book contians seems to be repeated over and over. I would guess again to fill pages. I feel there is virtually no practical information here for an artist and very little for a gallery. I usually don't have an interest in writing book reviews but I was so disappointed in this book that I wanted to alert others to search elsewhere for useful information.

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11 of 11 people found the following review helpful:

5.0 out of 5 stars A 'must' for aspiring artists and gallery owners alike, June 10, 2005

By	Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Fine Art Publicity, 2nd Edition: The Complete Guide for Artists, Galleries, and Museums (Business and Legal Forms) (Paperback)

The majority of art career guides come from either career counselors or artists themselves, so it's refreshing to note that Fine Art Publicity: The Complete Guide For Galleries And Artists, appearing in its second updated edition, is written by an industry publicist backed by the knowledge of her profession. Galleries and artists receive the basics of marketing to the art community; from researching a media list for both local and national contacts to locating businesses connected to the arts, and gathering a library of samples for targeted publicity contacts. Simply an outstanding reference; a 'must' for aspiring artists and gallery owners alike.

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18 of 22 people found the following review helpful:

5.0 out of 5 stars This book is great, September 5, 2003

By A Customer

This review is from: Fine Art Publicity: The Complete Guide for Galleries and Artists (Paperback)

I dont usually write reviews, but I completely disagree with the bad review on here. This is an incredibly useful book for art galleries. I can't express how helpful this book has been to me. This is a guide for galleries not artists, so maybe that's why the last reader had issues.

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Most Recent Customer Reviews

5.0 out of 5 stars Very Helpful
Fine Art Publicity has some very good ideas about marketing and publicity. We just opened an art gallery, and have already had a few articles published in local newspapers thanks... Read more

Published on August 23, 2007 by Robert Feury

4.0 out of 5 stars Book will be a great help
I am writing a business plan to open an art gallery.
Even though I already know how to market service businesses,
I need to learn a lot about marketing an art gallery... Read more

Published on September 15, 2005 by Judy Tillman

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