Frequently Bought Together
Customers Who Bought This Item Also Bought
How To Make Money with Digital Photography (A Lark Photography Book) by Dan Heller |
by Richard Weisgrau
|
by Dan Heller
|
ASMP Professional Business Practices in Photography, 7th Edition by American Society of Media Photographers |
by Richard Weisgrau
|
Editorial Reviews
Product Description
The rapid evolution of digital photography and the ease of distribution over the Internet has transformed the photo industry. Everything from marketing and sales to competitive pricing and job security has been affected. And now that the flood gates have come down, everyone from semi-pros to amateurs to the common consumer affects how business is done, whether it's pricing, assignments, or just getting your photos seen by potential buyers. In a market once dominated by agencies and seasoned professionals, succeeding in today's industry demands a fresh new approach. For those who are just starting out or those who are established photographers trying to compete more effectively in a changing market, Dan Heller’s book Profitable Photography in the Digital Age provides a new and progressive approach to understanding and succeeding in the photography business in today’s market. It will help established photographers find new strategies for diversifying revenue streams and adding nontraditional sources of income. For serious amateurs, this book explores realistic perspectives on what to expect and how to gauge their aptitudes for making it in this highly competitive arena. Profitable Photography in the Digital Age shows how photography is more accessible than ever to the average person, even though making money with photography can be more challenging. It also offers new ways of teaching (and learning) the basics of the photo industry apart from just making an impressive portfolio or reaching the right art director. It outlines some of the available paths to success, examines the methods available and provides the analysis on which methods achieve the desired results. While there is heavy competition, many new opportunities have opened up and more buyers are entering the field. "The digital era isn't just about making great websites or being great at photoshop," says Heller. "One must be able to work within that and many other mediums to broaden one’s reach and market segments. What’s more," he says, "the buyer’s perception of images and the culture of the business has also taken an abrupt turn that isn't as accommodating to the traditional models as it once was." By following Heller’s strategies and integrating the concepts presented in Profitable Photography in the Digital Age, anyone who wants to have a career in the photo industry will have the tools he or she needs to succeed.
From the Publisher
The ultimate digital-age resource for the serious amateur considering a career in photography and the professional wanting to take an existing businesses to the next level! Written by a professional photographer and Internet technology entrepreneur, this guide explains the fundamental shifts within the photography industry since the inception of digital imaging and the Internet. By explaining how business is done now, this book helps photographers understand what it takes to sell, deliver, and compete in today’s market. Eschewing the "one size fits all" approach of other guides, this book explores an extensive range of business models to help the reader determine the best approach for selling his or her own photography. Whether working with film or the latest digital equipment, photographers will find real-world insights to crucial topics such as: setting business expectations; applying business sense; marketing photography successfully; setting prices; selling prints; running a Web-based photography business; working with stock photography agencies; legally protecting images; and much more. Profitable Photography in the Digital Age includes special tips for photographers selling images for posters, postcards, and calendars, as well as a photography equipment list. Any photographer wanting to think smartly and analytically about his or her business will need this book.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Inside This Book
(learn more)
First Sentence:
I want to talk to you about a subject that many people find difficult to bring up, but which they think about all the time. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Photography Marketing, First Amendment, Pay Pal, New York, Photography Pricing, San Francisco New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
I want to talk to you about a subject that many people find difficult to bring up, but which they think about all the time. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Photography Marketing, First Amendment, Pay Pal, New York, Photography Pricing, San Francisco New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 7
books:
See all 7 books this book cites
- Business and Legal Forms for Photographers (with CD-ROM) (Business & Legal Forms for Photographers) by Tad Crawford in Back Matter
- The Real Business of Photography by Richard Weisgrau in Back Matter
- Photography Your Way: A Career Guide to Satisfaction and Success by Chuck DeLaney in Back Matter
- Photography: Focus on Profit by Tom Zimberoff in Back Matter
- How to Shoot Stock Photos That Sell by Michal Heron in Back Matter
See all 7 books this book cites
What Do Customers Ultimately Buy After Viewing This Item?
 |
72% buy the item featured on this page: Profitable Photography in Digital Age: Strategies for Success $18.21 |
 |
9% buy 2009 Photographer's Market $18.48 |
 |
7% buy Big Bucks Selling Your Photography $25.51 |
 |
6% buy Microstock Photography: How to Make Money from Your Digital Images $16.47 |
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
|
Share your thoughts with other customers:
|
|||||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
|
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Listmania!
So You'd Like to...
Product Information from the Amapedia Community
Beta (What's this?)Be the first person to add an article about this item at Amapedia.com.
› See featured Amapedia.com articles
Look for Similar Items by Category
- Books > Arts & Photography > Photography > Digital Photography
- Books > Arts & Photography > Photography > How-to
- Books > Arts & Photography > Photography > Professional
- Books > Arts & Photography > Photography > Reference
- Books > Computers & Internet > Business & Culture > Web Marketing
- Books > Computers & Internet > Digital Photography & Video > Digital Photography
- Books > Computers & Internet > Home Computing > Internet
- Books > Nonfiction > Social Sciences > Communication
Look for Similar Items by Subject
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
