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The Associated Press Stylebook 2015 This new edition contains more than 3,000 A to Z entries detailing the AP’s rules on grammar, spelling, punctuation, capitalization, abbreviation, and word and numeral usage. Learn more
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Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
From the man who declared Money "the poor man's credit card" comes a fabulous photo-essay exposition of his views on media throughout history and particularly in the modern milieu. I originally purchased this book back in 1967, when it was first released, and I'm pleased to return it to my library shelves 4+ decades later. It is, of course, an extension of McLuhan's seminal work, "The Medium is The Message." From the first image (Good Morning!), revealing that already in 1967 it was possible to print a crisp, clean logo on an egg yolk — to its final image of earthrise from moon orbit space-cast from then-state-of-the-art NASA telemetry accompanied by A.N. Whitehead's statement that, "It is the business of the future to be dangerous," McLuhan's "Inventory of Effects" (the subtitle) is no mere quick-read, although its text is sparse in contrast to its prolific imagery. It is cram-full of eye-opening, mind-expanding visuals (yet all in black and white!) that are consciously arranged to deliver its reader to an epiphany of awareness and understanding about the nature of our perceptions of reality. It breathes visual life into concepts proposed just a few years later in Alvin Toffler's "Future Shock."
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This book could be considered outdated. But amazingly insightful. Even though it was written in 1967, it sounds like a modern critique of social media. Many of the predictions made in this book now appear to be coming true, or on the cusp therreof. Very wild.
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Marvellously insightful given that it is over 50 yrs old! Predicts much of the modern global village with sufficient passion to aid personal reflection. Sometimes a bit dramatic but deserves its reputation.
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Marshall McLuhan (1911-1980) never conceived of the Internet. But the great communications theorist understood where communications was going, and the revolutionary effects of its direction.
This book takes his sometimes impenetrable prose and places it in a context of compelling photographs, advertisements, and cartoons in order to dramatically illustrate the meaning of his words, and the radical effect that changes in communications technology have on the lives of all the world's citizens. "It is impossible to understand social and cultural changes without a knowledge of the workings of the media," he writes.
The Medium is the Massage begins and ends with quotes from Albert North Whitehead. The first is that "The major advances in civilization are processes that all but wreck the societies in which they occur." The last is that "It is the business of the future to be dangerous."
There always are jeremiads against the new by those who are accustomed to the old. McLuhan quotes Socrates: "The discovery of the alphabet will create forgetfulness in the learners' souls, because they will not use their memories; they will trust to the external written characters and not remember of themselves...You give your disciples not truth but only the semblance of truth; they will be heroes of many things, and will have learned nothing; they will appear to be omniscient and will generally know nothing."
The effects of the media on individuals are profound. "All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, pyschological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage.Read more ›
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This is by far and away one of the most interesting books that I have ever read. The book itself is quite short and can be "read" in an hour. What is amazing is the way in which McLuhan constructs his argument by his use of text and imagines. To be fair, at some points the book feels dated, but overall the book makes numerous powerful and relevant arguments--even today. I would recommend this book for anyone interested in exploring media. Seriously, the book only takes a little while to read but its definitely worth your time!
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Marshall McLuhan saw things in the 1960s that most other media critics did not see for another generation. To understand where we are today requires understanding where the initial critique of what the media was becoming. He is not alone in what he has to say. He just says it with a wink and a grin that makes more compelling. If you are going to read this book, then you should also read his Understanding Media and the audio version of The Medium is the Massage, which is not really an audiobook, but rather a performance of the book as a kind of stage play.
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