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Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0
 
 
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Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0 (Hardcover)

~ (Author)
Key Phrases: news feed, search ads, funding round, Silicon Valley, San Francisco, Six Apart (more...)
4.1 out of 5 stars  See all reviews (38 customer reviews)
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Customers buy this book with Founders at Work: Stories of Startups' Early Days (Recipes: a Problem-Solution Ap) by Jessica Livingston

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  • This item: Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0 by Sarah Lacy

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Editorial Reviews

Review

“No other recent chronicle delivers such intimate, behind- the scenes glimpses into Silicon Valley start-up life.”
—Wired --This text refers to an out of print or unavailable edition of this title.

Review

“No other recent chronicle delivers such intimate, behind- the scenes glimpses into Silicon Valley start-up life.”
—Wired --This text refers to the Paperback edition.
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Product Details

  • Hardcover: 304 pages
  • Publisher: Gotham (May 15, 2008)
  • Language: English
  • ISBN-10: 1592403824
  • ISBN-13: 978-1592403820
  • Product Dimensions: 9 x 6.1 x 1.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (38 customer reviews)
  • Amazon.com Sales Rank: #295,848 in Books (See Bestsellers in Books)

    Popular in this category: (What's this?)

    #21 in  Books > Computers & Internet > Web Development > Web 2.0

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More About the Author

Sarah Lacy
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Search Inside This Book:
Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
news feed, search ads, funding round
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Silicon Valley, San Francisco, Six Apart, Palo Alto, Kevin Rose, New York, Marc Andreessen, Peter Thiel, Van Camp, Wall Street, Mark Zuckerberg, Max Levchin, East Coast, David Sze, University of Illinois, Reid Hoffman, Sand Hill Road, Sean Parker, United States, Business Week, Sequoia Capital, Los Angeles, Bill Gates, Jim Clark, Red Bull
Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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Customer Reviews

38 Reviews
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Average Customer Review
4.1 out of 5 stars (38 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
34 of 38 people found the following review helpful:
2.0 out of 5 stars Just horribly written, September 10, 2008
The anecdotes in this book are really great, but pretty much everything else is just plain awful. The writing, thesis and "evidence" are all horrible.
I won't even go into the second two, but check out this gem from page 4: "Another contender was Six Apart, founded in 2002 by then twenty-four-year-olds Ben and Mena Trott in 2004." Or this one from page 208 "Peter's two protoges were going to become closer allies or rivals". Allies? Rivals? Maybe both! Include Lacy's obnoxious habits of name dropping people and super exclusive parties she attended, referring to Mark Zuckerburg constantly as "Zuck" and finishing paragraphs with sentence fragments and you end up with a really painful book to read.
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12 of 16 people found the following review helpful:
2.0 out of 5 stars nauseating in parts, informative in others, December 19, 2008
This is a quick and informative read for anyone interested in the new Valley/tech boom. Unfortunately, Sarah comes off as having drunk too much Web 2.0 kool-aid and spends a little too much time gushing about Facebook, which, if she and Zuckerberg are right, will become for the Web what AOL was ten years ago: a walled garden. Also, in the current economic climate, it might sound a little bullish, especially on companies like Slide who seem to have no future. Finally, for a book that only the digerati and other tech-savvy folks will read, it explains some of the new technologies using oversimplified and inapt metaphors.
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7 of 9 people found the following review helpful:
3.0 out of 5 stars Could have been more..., August 17, 2008
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It was "okay". It mostly talked about Paypal, Facebook, Digg and alittle about Blogger > Twitter. Some stuff were pretty informative, but it was (insert nice word for fluff here) overall. I already know alot about PP and FB (who doesn't?) but I did not know that the founder of Blogger sold to Google for $10 million in stocks and cashed out for around $50 million. I also did not know that the Blogger Founder started Twitter. Makes sense I suppose. Is it worth reading? Maybe if you're not from Silicon Valley or don't know much about Web 2.0.

Some things were alittle shady - how Zuck, 20, met an important person before he moved to the Valley. How did he meet this tech person who didn't go to Harvard? There are some gaps.

Lacy seems an admirable person, but given her lack of credibility over her article on Kevin Rose in Business Week last year and her disastrous interview w/Zuck at SXSW doesn't make this a sound book based on true facts, but based on assumptions and rumors. Most of this stuff could probably be found on Wikipedia if you look up the companies and founders. Save the money or wait till I donate this book at the local library near you.
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Most Recent Customer Reviews

1.0 out of 5 stars poorly written
The subject is interesting and the title is catchy, however there isnt much substance to this book. This is not the Groundswell, The chaosscenario or any of he book written by... Read more
Published 6 months ago by Joe Campbell

5.0 out of 5 stars Source. ONCE YOU'RE LUCKY, TWICE YOU'RE GOOD
[...]

ONCE YOU'RE LUCKY, TWICE YOU'RE GOOD, a great motto for the post so called collapse of the Internet bubble silicon valley. Read more
Published 10 months ago by Kakhaber Krikheli

1.0 out of 5 stars Naive
The "thoughts" and "insights" here are about as passè as Crystal Clear Pepsi while bringing a perspective as fresh a jug of milk that has sat out in the SoCal sun for a week or... Read more
Published 14 months ago by RchiWaWa

5.0 out of 5 stars A great book about tech entrepreneurs
This is the third book I read about tech entrepreneurs. In fact it is the fourth if I include Inside Steve's Brain (but this one is about a single entrepreneur). Read more
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4.0 out of 5 stars Great read for tech lovers
I'm emotionally tied to the dot.com bust of a few years back since I work in high-tech and lost my job at a start-up company during the downturn. Read more
Published 16 months ago by K. Paul Bell

3.0 out of 5 stars Too much Zuck and Ning, got boring after a while
My Twitter review: Zuck is Steve Jobs 2.0, Ning sucks, Slide is boring, Digg missed the boat, and the book was a "meh". Read more
Published 18 months ago by M. Hill

5.0 out of 5 stars Great Book, illustrating and educating on the Web 2.0
It's a great book. I enjoyed it while learning about how the old and new VC work. Really inspiring stories on how the web 2.0 got build.
Published 19 months ago by Rafael Nenninger

5.0 out of 5 stars Social Networking Start Ups should be required to read this book!
Once your lucky, twice your good...by Sarah Lacy.... A MUST READ, for any internet start up!

I LOVE this book i am only half way through but had to share my feelings... Read more
Published 19 months ago by Mega Star Media

5.0 out of 5 stars The best book about the people that made the social web happen
Since John Battelle's "The Search," I haven't had such a good read about people that make web technologies happen. Read more
Published 19 months ago by Manny Hernandez

4.0 out of 5 stars what's happening in the Web 2.0 space
a great book on what's happening in the Web 2.0 space in Sillicon Valley. why bubbles happened and will happen again in the valley, why LinkedIn. Read more
Published 19 months ago by Franco Arda

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