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Product Description
About the Author
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"
In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.
The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
About the Author
Sean Adams and Noreen Morioka co-founded AdamsMorioka in 1993. Since then, the firm has been globally recognized by every major competition and designation. Their clients include ABC Networks, MTV Networks, Gap, Old Navy, Nickelodeon, Oxygen, and Sundance.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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creative time frame, new identity system, collaborative working process, stationery system, design within reach, alex goes, brand attributes, mnemonic value, original logo, graphic standards Key Phrases - Capitalized Phrases (CAPs): (learn more)
Hubbard Street, Art Director, New York, Doyle Partners, Yellowbox Studios, Crosby Associates, Metropolitan Market, The Blue Gallery, City of Rotterdam, Chase Manhattan Bank, Format Design, Johnson Banks, Philharmonie Essen, John Bielenberg, Kinetic Singapore, Landor Associates, Lippa Pierce, Rigsby Design, Sundance Film Festival, Frankfurt Balkind, Move Our Money, Paul Rand, The Wing, Carlos Segura, Martha Stewart Everyday New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
creative time frame, new identity system, collaborative working process, stationery system, design within reach, alex goes, brand attributes, mnemonic value, original logo, graphic standards Key Phrases - Capitalized Phrases (CAPs): (learn more)
Hubbard Street, Art Director, New York, Doyle Partners, Yellowbox Studios, Crosby Associates, Metropolitan Market, The Blue Gallery, City of Rotterdam, Chase Manhattan Bank, Format Design, Johnson Banks, Philharmonie Essen, John Bielenberg, Kinetic Singapore, Landor Associates, Lippa Pierce, Rigsby Design, Sundance Film Festival, Frankfurt Balkind, Move Our Money, Paul Rand, The Wing, Carlos Segura, Martha Stewart Everyday New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 18
books:
See all 18 books this book cites
2
books
cite this book:
- The End of Print: The Grafik Design of David Carson by Lewis Blackwell in Back Matter
- Graphic Design in America: A Visual Language History by Mildred Friedman in Back Matter
- Type and Image: The Language of Graphic Design by Philip B. Meggs in Back Matter
- Tibor Kalman, Perverse Optimist by Peter Hall in Back Matter
- Paul Rand: A Designer`s Art by Mr. Paul Rand in Back Matter
See all 18 books this book cites
- 202 Things You Can Make and Sell for Big Profits (202 Things You Can Make & Sell for Big Profits) by James Stephenson on page 243
- 202 Services You Can Sell For Big Profits by James Stephenson on page 122
What Do Customers Ultimately Buy After Viewing This Item?
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68% buy the item featured on this page: Logo Design Workbook: A Hands-On Guide to Creating Logos $16.50 |
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10% buy Design Elements: A Graphic Style Manual $19.80 |
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9% buy Layout Workbook: A Real-World Guide to Building Pages in Graphic Design $16.50 |
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7% buy Typography Workbook: A Real-World Guide to Using Type in Graphic Design $16.50 |
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