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The Complete Idiot's Guide to Guerrilla Marketing
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Editorial Reviews
Product Description
Attention-grabbing, money-saving ideas…
Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth “buzz;” internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more.
• Written by a pair of expert authors
• Includes dozens of effective, practical, money-saving ideas
About the Author
Susan Drake is the founder and president of Spellbinders, Inc, a 20-year-old marketing and communications firm that provides services to Fortune 500 corporations, including FedEx Corporation, Hilton Hotels Corporation, and Coca-Cola Enterprises. She is also the author of five business books.
Colleen Wells is a 15-year veteran of communications and marketing with Spellbinders, Inc, managing the development of e-tools and other leading edge communications.
Attention-grabbing, money-saving ideas…
Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth “buzz;” internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more.
• Written by a pair of expert authors
• Includes dozens of effective, practical, money-saving ideas
About the Author
Susan Drake is the founder and president of Spellbinders, Inc, a 20-year-old marketing and communications firm that provides services to Fortune 500 corporations, including FedEx Corporation, Hilton Hotels Corporation, and Coca-Cola Enterprises. She is also the author of five business books.
Colleen Wells is a 15-year veteran of communications and marketing with Spellbinders, Inc, managing the development of e-tools and other leading edge communications.
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