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Marketing and Selling Your Handmade Jewelry: The Complete Guide to Turning Your Passion into Profit
 
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Marketing and Selling Your Handmade Jewelry: The Complete Guide to Turning Your Passion into Profit (Paperback)

~ Viki Lareau (Author)
4.4 out of 5 stars  See all reviews (34 customer reviews)
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Marketing and Selling Your Handmade Jewelry: The Complete Guide to Turning Your Passion into Profit + Sell Your Jewelry: How to Start a Jewelry Business and Make Money Selling Jewelry at Boutiques, Fairs, Trunk Shows, and Etsy. + You Made It, Now Sell It (The Ultimate Guide To Selling Your Handmade Jewelry) (Spanish, French, Italian, German, Japanese, Russian, Ukrainian, Chinese, ... Gujarati, Bengali and Korean Edition)
Total List Price: $58.85
Price For All Three: $50.13

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Editorial Reviews

Review

"If you're serious about starting a jewelry-making business, then the place to start is with [this book]."  —Detroit News Crafts Blog


"Optimistic, but also straightforward, helpful, and honest."  —BellaOnline.com Guide to Jewelry Making


"Pricing is always a problem for crafters and here Lareau's formula comes to the rescue."  —MonstersandCritics.com


"The wealth of useful tips and tricks contained within the pages of the book come to life in stories about women who have been successful at starting and running their jewelry businesses. . . . The perfect reference guide for any potential jewelry entrepreneur."  —BeadUnique


"This book is a compilation of Viki's knowledge, wisdom, and experience . . . an essential business guide for creative jewelry artists."  —The Bead Bugle.com


"You will find so much information that you may want to consider frequent breaks just to soak it all in."  —Mat-Su Valley Bead Society newsletter

Product Description

Straight from a jewelry-business mentor, this guide to entering the bauble business compiles expert knowledge and wide experiences for those looking to take their hobby to the next level. Aspiring businesspeople will gain the advantage of experience from the numerous case studies and engaging personal stories. Starting with the basics of assessing style, time commitment, and target market, the sections progress through business licenses and tax numbers, developing a cohesive presentation for a business, and the fine art of pricing for a profit. Helpful appendices on display suppliers, business and government agencies, and recommended reading complete the handbook, making it a valuable companion for entrepreneurs.
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Product Details

  • Paperback: 96 pages
  • Publisher: Interweave Press (October 28, 2006)
  • Language: English
  • ISBN-10: 1596680245
  • ISBN-13: 978-1596680241
  • Product Dimensions: 8.8 x 5.9 x 0.4 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon.com Sales Rank: #25,219 in Books (See Bestsellers in Books)

    Popular in these categories: (What's this?)

    #10 in  Books > Business & Investing > Small Business & Entrepreneurship > Home Based
    #22 in  Books > Home & Garden > Crafts & Hobbies > Beadwork
    #31 in  Books > Home & Garden > Crafts & Hobbies > Reference

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More About the Author

Viki Lareau
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Customer Reviews

34 Reviews
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Average Customer Review
4.4 out of 5 stars (34 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
86 of 88 people found the following review helpful:
5.0 out of 5 stars Short, to the point, and extremely helpful, November 10, 2006
By Amy E. Henry (Nipomo, CA United States) - See all my reviews
(REAL NAME)   
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This is a small book, but it has a large amount of information, presented in an order different than I expected. She focuses on four major areas to consider for marketing and selling, and has a no-nonsense realistic approach.
I really liked her point about finding out WHAT sells by experimenting first, that what you think is your best may not be what your buyers think. She discusses researching at shows, finding your niche, and then creating a look to your marketing materials to match. I would have thought that would come after establishing sales, but her reasoning is solid.

The fact that she has experience in the business helps a great deal, you aren't just getting "theoretical advice" or general business advice. Keep in mind, there are no jewelry instructions in this book, it's purely looking at the business end (which was good in my opinion).

The only thing I thought could have been more in depth is to suggest readers work on creating highest quality products, establishing high standards and not looking like everyone else's projects. That and a bit more proof-reading would have been good (several typos in the last chapters were distracting and very obvious). And I would have liked a bit more information on dealing with returns, and goods damaged by the buyer.

All in all I really liked this book and will refer to it often. The illustrations are also really helpful.
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38 of 39 people found the following review helpful:
5.0 out of 5 stars A Gold Mine of Information!!, February 1, 2007
By F. Cardinale (Auburn, WA) - See all my reviews
(REAL NAME)   
If you are interested in knowing step by step how to get started in the handmade jewelry business - this has to be the best book out there!

It's written by a woman who knows what she is talking about and has logically layed out the much needed details on how to do it. The book is full of information and tips, however it's also concise and easy to read. Viki has generously shared her experience and knowledge and I feel the book contains the necessary answers to questions that anyone interested in getting started will find of ENORMOUS value.

I have been to her bead store in Tacoma and attended one of her classes, and I have always been impressed by how professional her business is run - and that was before I read her book! Every small detail from tying your purchase with gold ribbon around the top of the bag, to well trained and friendly sales people - she definitely walks the talk!!
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30 of 31 people found the following review helpful:
5.0 out of 5 stars Concise, realistic, inspiring advice on the business of handmade jewerly, January 18, 2007
By R. Duenow (St. Louis, MO USA) - See all my reviews
(REAL NAME)   
Viki Lareau packs a lot of sound advice into this no-nonsense, easy to read text. Short and concise, the seven chapters walk you through the basics of entering into the business of marketing and selling your jewelry successfully. Lareau presents a realistic view of the business while at the same time offering up creative and inspiring suggestions in the form of full color photos, personal anecdotes, and real-life success stories of fellow jewelry artists. She tells you things you may not have thought of as well as things you know but don't want to admit you need to deal with to be in business for yourself! all in all, I found it very helpful. If you are seriously thinking about going into business for yourself, I'd suggest combining this text with "Business Plan in a Day" to really get started on the right path.
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Most Recent Customer Reviews

5.0 out of 5 stars An outstanding easy to read book
If you want a hands on book, this is the one you should get. The book is written beautifully and in a logic order. Read more
Published 17 days ago by Rod Averbuch

5.0 out of 5 stars Good solid information for starting out
This is a short and sweet collection of tips for those who would like to begin to sell their jewelry in different venues. Read more
Published 1 month ago by M. Gamez

5.0 out of 5 stars Great advice!
Viki gives great advice on how to get the most money out of your jewelry. It all totally makes sense, now all I have to do is put the book into action. Read more
Published 2 months ago by Seed Beader

4.0 out of 5 stars Extremely motivating
I have been selling jewelry for a few years and only recently decided to go all the way to make this a serious business. Read more
Published 5 months ago by LaJuana Smith

1.0 out of 5 stars If you have any commonsense, you do not need this book.
This book did not offer any new content. It simply relates commonsense ideas that anyone with half-a-brain would already know. Read more
Published 7 months ago by Matthew J. Weaver

1.0 out of 5 stars Horrible and unprofessional
I ordered this book thinking it was really going to have good tips. I was completely disappointed. Many typos, misspellings and incorrect grammar usage. Read more
Published 11 months ago by D. Rico

5.0 out of 5 stars Very helpful
I found this book very interesting and informative. It is packed full of helpful tips and advice. I highly recommend it.
Published 14 months ago by A.H.

5.0 out of 5 stars "Marketing and Selling Your Handmade Jewelry"
This is one great book. It is helping me decide all the tricky little details about selling the jewelry I create. Read more
Published 15 months ago by Melanie Clark

5.0 out of 5 stars Big Help in a small package
I had so many questions about starting (correctly) a legitimate business with jewelry and this little book pretty much answered ALL of them. Read more
Published 15 months ago by D. C. Ratliff

3.0 out of 5 stars Hardly a Complete Guide
This small booklet gives a brief overview of the elements involved in selling jewelry. It is well written and nicely laid out, but offers very little detail about any particular... Read more
Published 15 months ago by Amanda Junce

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