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Search Engine Optimization (CD-ROM)

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5.0 out of 5 stars See all reviews (9 customer reviews)

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Editorial Reviews

Product Description

If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.

Topics Include

Search engine optimization (SEO) vs. search engine marketing (SEM)
Getting to know your searchers
Crawler-based search engines
Keywording to rank high in searches
Keyword combinations, variations, and stop words
Setting up a site the wrong way: what to avoid
Creating a search-friendly site
Submitting websites for search engine indexing
Building link relationships

From the Publisher

Each lynda.com CD/DVD course offers hours of training movies that you watch on your computer. The movies are recorded in pixel-perfect quality, and include the authors' narration and movements as they teach the subject matter. Courses include the same project files that the instructors use, so you can follow along at your own pace. lynda.com tutorials are great for visual learners and people who like to learn by doing. Topics include software applications, workflow optimization, tips and techniques, and much more. Play, fast-forward, and rewind for easy learning.

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Product Details

CD-ROM
Publisher: lynda.com, Inc (August 23, 2006)
Language: English
ISBN-10: 1596712686
ISBN-13: 978-1596712683
Product Dimensions: 7.4 x 5.3 x 0.6 inches
Shipping Weight: 4.8 ounces (View shipping rates and policies)

Average Customer Review: 5.0 out of 5 stars See all reviews (9 customer reviews)

Amazon.com Sales Rank: #905,697 in Books (See Bestsellers in Books)

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What Do Customers Ultimately Buy After Viewing This Item?

	33% buy Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing 4.8 out of 5 stars (37) $19.79
	23% buy the item featured on this page: Search Engine Optimization 5.0 out of 5 stars (9) $99.95
	17% buy Search Engine Optimization: An Hour a Day 4.2 out of 5 stars (59) $18.89
	15% buy Search Engine Optimization For Dummies (For Dummies (Computer/Tech)) 4.7 out of 5 stars (126) $18.89

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Customer Reviews

9 Reviews

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5.0 out of 5 stars (9 customer reviews)

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5.0 out of 5 stars Excellent - Worth Every Penny!!!, November 12, 2008

By	M. Fisette "Golden Guy" (Rochester, MI USA) - See all my reviews (REAL NAME)

I highly recommend this title along with all the other SEO titles available at www.Lynda.com. I have an annual subscription that lets me watch this and hundreds of other training tutorials. This is a GREAT company. You should subscribe to the site if you want the best deal in town.

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5.0 out of 5 stars Wonderful Introduction to Search Engine Optimization, January 7, 2008

By	Dennis Deacon (Chicago, Illinois United States) - See all my reviews (REAL NAME)

I just finished this training and have to say it is wonderful. SEO is such a hot topic, and the trainer, Richard John Jenkins, does a wonderful job in covering the topic in fine detail. The foundation of what is obtained from this training can be used to drastically improve a website's ranking in the major search engines using ethical methods, without resorting to "black hat" tactics.

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3 of 7 people found the following review helpful:

5.0 out of 5 stars What I didn't know was hurting my online presence, December 19, 2006

By	B. Page "Bo Page" (Bristol, CT) - See all my reviews (REAL NAME)

I discovered search engine optimization after having a website up for 3 yeaars that never seemed to generate any business. In fact, I couldn't get my company name to come up when I searched for it myself. In doing some marketing research I discovered this process called search engine optimization (SEO) and what you didn't know about it could hurt you. And it was. I then discovered John's SEO CD that taught everything I needed to know in a way that I could easily comprehend. He teaches using lots of live examples so you know exactly what he's talking about. John is an excellent teacher and reveals valuable resources in his tutorial. Step by step he tells you what you need to do and why you need to do it. What he teaches not only improves one's website, but marketing in general. I highly recommend John's CD and urge everyone to learn about SEO. [...]

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Most Recent Customer Reviews

5.0 out of 5 stars SEO Strategies, Tips & Tools For Success From Richard Jenkins and Lynda.com
This resource is a must for anyone who has anything to do with a website...whether it be design, marketing, analysis...anything. Richard Jenkins and Lynda. Read more

Published on April 16, 2007 by J. Jacuzzi

5.0 out of 5 stars Best source to get a handle on the SEO mystery.
This video explains not only SEO processes and sources, but also how to go about the thought processes and the also the correct way (white hat) to go about performing SEO services... Read more

Published on April 5, 2007 by Houston Brown

5.0 out of 5 stars SEO simplified
I have gone through a few other tutorials and the only thing they had in common was that they were BORING. This is not the case with Richard Jenkins' SEO videos. Read more

Published on March 30, 2007 by Jonathan Carnahan

5.0 out of 5 stars Groovy resource present energetically.
Before starting this title, I had no idea what "SEO" was, and I certainly wasn't really very enthusiastic about it simply because it sounded like it might be rather dry and... Read more

Published on November 19, 2006 by E. J. Lizier

5.0 out of 5 stars Awesome Resource!!!
After searching all over the web for local and online training courses, SEO by Richard John Jenkins, was bar far the best resource I have found. Read more

Published on October 24, 2006 by J. Mellor

5.0 out of 5 stars SEO For The Rest Of Us
I thought I was pretty web savvy until I decided to tackle search engine optimization (SEO) -- NOT. Then along came Richard Jenkins and his CD on SEO. Read more

Published on September 27, 2006 by Jeff Lyons

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