Frequently Bought Together
Customers Who Bought This Item Also Bought
by Susan Friedmann
|
Get Content Get Customers: Turn Prospects into Buyers with Content Marketing by Joe Pulizzi |
by David Meerman Scott
|
Coaching Questions: A Coach's Guide to Powerful Asking Skills by Tony Stoltzfus |
by Avinash Kaushik
|
Editorial Reviews
Product Description
Building your business can feel like you are driving in the dark. When your marketing budget is small, it can feel like you are making that journey through a forest at night during a rainstorm. <br /> <br /> Fortunately, there is a simple, intuitive formula to uncover what your customers are REALLY looking for when they enter your store or click on your website. <br /> <br /> Beyond the Niche can illuminate your way.<br /> <br /> Beyond the Niche is written in a friendly, informative tone and reveals proven strategies that have been used to create measurable results even when constrained by a shoestring budget.<br /> <br /> Fortunately, there really is a simple, intuitive formula you can use to uncover what your customers are really looking for when they enter the doors of your store, or click on your web site.<br /> <br /> If it's your job to create marketing messages for your business, then you need Beyond the Niche, a book which takes you step by step through the sometimes confusing process of choosing a target audience or "niche" market and then developing and delivering your tightly targeted marketing message. <br /> <br /> Beyond The Niche takes you step by step through the process of creating compelling and selling marketing messages. This book will show you how to create marketing messages that will break through the clutter and CONNECT with your customers. <br /> <br /> "The information this book delivers is essential for the success of any business. This is one of the few "must read" recommended books for Miboso branding clients. Kathy's book will have you seeing the trees instead of the forest, which is rare! Her treatment of the topic is no less than masterful!"<br /> <br /> Rosemary Davies-Janes<br /> The Authentic Personal Branding Self-Study Program<br /> <br /> <br /> "Finally - a hands-on guide to getting customers that's practical and fun! If you're starting or growing a business, you'll appreciate the great stories with common sense lessons you can apply immediately. Reach more of your ideal customers and enjoy your rich rewards." <br /> <br /> Terry Kozlowski <br /> Retirement Planning for Rich and Rowdy Living
About the Author
Kathy Hendershot-Hurd is a Small Business Internet Consultant, the founder of the web development and marketing firm Virtual Impax. Kathy shares with readers the proven strategies that she has used with clients for over two decades to create marketing and advertising campaigns that deliver results.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
› Visit Amazon's Hendershot-Hurd Kathryn Page
› Visit Amazon's Hendershot-Hurd Kathryn Page
What Do Customers Ultimately Buy After Viewing This Item?
 |
83% buy the item featured on this page: Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results $13.45 |
 |
17% buy Riches in Niches: How to Make It Big in a Small Market $16.49 |
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
 |
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Listmania!
So You'd Like to...
Look for Similar Items by Category
Look for Similar Items by Subject
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
