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Emerging Markets: Lessons for Business Success and the Outlook for Different Markets (The Economist Series)

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Emerging Markets: Lessons for Business Success and the Outlook for Different Markets (The Economist Series) (Hardcover)

~ (Author), Danny Thorniley (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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Hardcover $20.42 In Stock. Published August 31, 2007	Hardcover, August 31, 2007	$20.42	$19.08	$17.00
Hardcover Available from these sellers. Published September 1, 2004	Hardcover, September 1, 2004	--	$7.62	$7.27
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Editorial Reviews

Product Description

Emerging markets offer huge potential for growth, yet many companies make big mistakes when expanding internationally.

Using real experiences of companies, this book is aimed at both managers who are entering emerging markets and those already operating in them. Emerging Markets abounds with checklists and offers guidance on assessing political risk and the economic environment, getting the corporate structure right, and reaching the local market. It also covers issues such as acquisitions, joint ventures, tax incentives, corporate social responsibility, and marketing dilemmas.

Written by two renowned consultants who advise blue-chip companies on emerging markets, this book is the premier guide to promise and perils of global expansion.

About the Author

Nenad Pacek and Daniel Thorniley run the Economist Corporate Network, which advises companies around the world, including Procter & Gamble, IBM, and Kellogg, on their emerging market activities.

Product Details

Hardcover: 224 pages
Publisher: Bloomberg Press (September 1, 2004)
Language: English
ISBN-10: 1861974086
ISBN-13: 978-1861974082
Product Dimensions: 8.5 x 5.5 x 0.9 inches
Shipping Weight: 13.6 ounces

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.com Sales Rank: #1,259,243 in Books (See Bestsellers in Books)

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What Do Customers Ultimately Buy After Viewing This Item?

	75% buy the item featured on this page: Emerging Markets: Lessons for Business Success and the Outlook for Different Markets (The Economist Series) 5.0 out of 5 stars (1)
	9% buy Harvard Business Review on Emerging Markets (Harvard Business Review Paperback Series) $14.96
	7% buy The Emerging Markets Century: How a New Breed of World-Class Companies Is Overtaking the World 4.0 out of 5 stars (3) $19.14
	5% buy Guide to Financial Markets, Fourth Edition (Economist Books) 4.3 out of 5 stars (6) $19.77

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8 of 8 people found the following review helpful:

5.0 out of 5 stars Excellent practical guide for real world managers in emerging markets, June 29, 2006

By	Thompson H. Mcdaniel Jr. (Central Europe) - See all my reviews (REAL NAME)

Highly recomended for "western" managers and anyone interested as to how emerging markets really work, how important they are in the scheme of things and the magnitude of the opportunity - whether from a multinational perspective or a start-up operation. Very well written and well- rounded, it covers the functional areas - like manufacturing and distribution and HR. It covers the cross-functional areas such as risk, corruption and cultural interfaces. Finally it takes a top-down and botom up approach. Most importantly it's not boring! A lively read. Hat's off to Pacek and Thorniley.

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