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Internet Marketing for Information Technology Companies: Proven Online Techniques That Increase Sales and Profits for Hardware, Software, and Networking Companies (Paperback)

~ (Author) "The Internet has fundamentally changed the way the world works..." (more)
Key Phrases: United States, America Online, Dell Computer (more...)

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Product Description

While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.

About the Author

Barry Silverstein is the CEO of Directech/eMerge, a business-to-business direct and e-marketing agency, and the author of Business-to-Business Internet Marketing and Direct Marketing Lessons You Shouldn't Have Learned the Hard Way. He lives in Acton, Massachusetts.

Product Details

Paperback: 425 pages
Publisher: Maximum Press; Second edition edition (September 1, 2001)
Language: English
ISBN-10: 1885068670
ISBN-13: 978-1885068675
Product Dimensions: 9 x 7.1 x 0.9 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Average Customer Review: No customer reviews yet. Be the first.
Amazon.com Sales Rank: #1,891,651 in Books (See Bestsellers in Books)

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Inside This Book (learn more)

First Sentence:
The Internet has fundamentally changed the way the world works. Read the first page

Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, America Online, Dell Computer, Forrester Research, Direct Marketing Association, Dot Com, Cisco Systems, Dot Corns, Premier Dell, Marketing Biz, United Kingdom, American Express, Boston Consulting Group, Lanter Smith, Network World, Partner Place, The Wall Street, The Yankee Group, Gold Service, Jupiter Media Metrix, Net Effect, North America, Premier Pages, Siebel Systems, Time Warner

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Citations (learn more)

This book cites 28 books:

Marketing on the Internet by Jan Zimmerman in Front Matter, Back Matter (1), and Back Matter (2)
Business to Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing by Barry Silverstein in Front Matter, page 160, and Back Matter
Internet Marketing for Information Technology Companies by Barry Silverstein in Front Matter (1), Front Matter (2), and Back Matter
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) by Geoffrey A. Moore on page 331, and Back Matter
Net Worth by John Hagel III on page 297, and page 298

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Books on Related Topics (learn more)

Business-To-Business Internet Marketing by Barry Silverstein

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OPT-IN MARKETING by Ernan Roman

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	65% buy the item featured on this page: Internet Marketing for Information Technology Companies: Proven Online Techniques That Increase Sales and Profits for Hardware, Software, and Networking Companies $39.95
	35% buy The Fundamentals of Business-to-Business Sales & Marketing 4.7 out of 5 stars (11) $16.47

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